Why Does Amazon Continue To Launch This Primeday Activity?
Amazon
This year will be the second PrimeDay promotion campaign. Do you know why Amazon will continue to launch this PrimeDay activity?
According to recent reports from foreign media, JP Morgan said that Amazon PrimeDay had brought $400 million in revenue last year.
PrimeDay will provide more promotions this year.
commodity
Revenue will even be higher.
According to JP Morgan's report, the impact of PrimeDay is much more than that.
PrimeDay has the following important impact on Amazon:
Testing the capabilities of Amazon at its peak
First, it is a good way to understand consumer demand, and it can help Amazon to test the fulfillment and delivery capacity of the order in advance, so as to ensure that it does not encounter the problem of delivery delay.
Last year, PrimeDay Amazon sold 34 million products, averaging 398 pieces per second, setting a new record.
Stimulating sales in summer
PrimeDay is held in summer, and summer is usually a low sales period.
In addition, it can also drive sales to the school season to some extent.
JP Morgan pointed out that last year's PrimeDay was the largest commodity sales day in the return season.
Attracting more third party sellers to join Amazon
Amazon hopes to attract more third party sellers, because third party sellers can attract more customers and improve website sales.
PrimeDay is a great way to attract third party sellers, because last year's PrimeDay brought huge sales to third party sellers.
Recruit new Prime members
Only Prime members can take part in PrimeDay promotion activities.
Amazon hopes to attract more people to subscribe to Prime services, because Prime members
Shopping
Expenses are higher than non Prime members.
Last year, PrimeDay attracted millions of subscribers to subscribe to PrimeDay. The number of subscribers to Prime was higher than that of any other period.
Promoting Amazon's hardware sales
Amazon's hardware facilities, such as Kindle reader and Fire TV, will take part in PrimeDay activities.
Amazon hopes to sell more hardware devices in PrimeDay.
According to Morgan Chase's data, PrimeDay Amazon sold a lot of hardware last year.
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