Amazon'S Market Capitalization Exceeded $350 Billion Over Ali, Jingdong Sum

On the morning of July 10th,

The stock price reached $744.53, and the market value for the first time broke $350 billion, closing at close to $745.81, with a market value of $351 billion 890 million and a record high.

Amazon, founded in 1995, started selling books online. 21 years later, Amazon's market capitalization exceeded $350 billion.

What is the concept of $350 billion? This means that Amazon, the world's largest online retailer, is second of the world's market capitalization.

The company, after Google ($488 billion 600 million), is close to Berkhire Hathaway Inc (US $353 billion 800 million) under Buffett's stock, and is expected to rank among the top five of the world's top market capitalization companies, including all Chinese e-commerce companies listed in the US.

($197 billion 100 million), Jingdong ($28 billion 400 million), vip.com ($7 billion 100 million), jumei.com ($580 million) and so on, and more market share.

By contrast, the market value of WAL-MART, a retail giant who has been established for more than half a century, is only $230 billion.

Amazon and WAL-MART are the leaders of online retail and offline retail respectively. In fact, Amazon's market value began to catch up with WAL-MART in 2015, and then climbed all the way until the two formed a gap of 100 billion level.

While supporting Amazon's market capitalization is not just retail business, for example, there are also fast-growing AWS and so on.

But all of this has to be another wonder at the magic power of the Internet, and again to the traditional offline retailers.

This is the best era. This is the worst of times.

Every leap in the quality of life in human history is inseparable from technological progress. As the greatest invention of the twentieth Century, the Internet has already benefited every aspect of our lives.

From the beginning of barter to online shopping today, the retail form is evolving, but behind it is the relationship between merchants and consumers around commodity, paction and service three.

It is an eternal value pursuit of the retail industry that consumers can more easily purchase high-quality goods from businesses and experience better services.

In this regard, online retailing is obviously more advantageous than offline retailing.

Online retail can break the shackles of time and space, so that consumers can buy goods from different countries and regions at any time and anywhere, and then provide fast electronic payment, unified business distribution, so that goods can reach consumers at a smaller cost and higher efficiency, and consumers can make evaluations after they are used.

The key is that the process of buying products from consumers and evaluating the products will leave "traces", that is to say, produce information and data online.

This is also the essence of online consumption and offline consumption.

Whether it is consumer browsing or payment information, or business logistics and distribution data, massive data will eventually become a big data gold mine.

Through the excavation of this gold mine, businesses can provide consumers with user portrait, provide more personalized, humanized, convenient products and services, to meet the needs of consumers to the greatest extent.

Amazon's many services just coincided with this, such as its commodity recommendation system, which has greatly improved the user's consumption experience.

These are still a dream under the traditional offline retailers, and no matter how long the slogan "customer is God" has been called, how long has it been called, it has nothing to do with it.

Without the help of the technology of the Internet and the support of the big data, the offline retailing faces the dimension reduction attack from online retailing, and the results can be imagined.

Just the day before yesterday, the Hailong Electronic City, which once dominated Zhongguancun for 17 years, announced that it was closed. Before it came, several famous electronic stores such as Pacific Plaza and Zhongguancun e world were shut down.

In the face of the impact of e-commerce, there is little time left for offline retailers to hesitate.

This is a new era of accelerating integration under the line and offline.

The king of the old age may be a new child of the new age. If he indulged in past brilliance, he could not be keen to perceive the changes in the new era and make corresponding strategic adjustments as early as possible.

In order to avoid becoming the next NOKIA in the retail industry, WAL-MART has been developing its own e-commerce business in recent years.

In 2015, WAL-MART announced that it will invest $2 billion in the next two years to develop e-commerce business, which is mainly used for investment and construction of logistics distribution centers and technical information systems that are pferred to e-commerce.

Although the effect is not as good as expected, the growth of WAL-MART's electricity business has been declining continuously. Last month, however, it was unable to sell the No. 1 store that had been placed high hopes to Jingdong, but at least it can prove that the offline retail giants are determined to speed up their online convergence.

Similarly, in China, there are typical cases of strategic cooperation between Ali and Suning, and the deep alliance between Jingdong and Yonghui.

In order to make better use and realisation of consumer data, increase customer contacts and provide better services, retail giants are actively establishing online and offline alliance to open a new era of online and offline accelerated integration.