Haining Leather City Expansion Is Almost Stranded.

Haining Leather City company and Hubei Jin Lian company signed an asset pfer agreement, buying about 811 million yuan to buy the main assets of Wuhan Haining leather city. After signing the pfer agreement, they have paid 50% to Hubei Jin Lian for the total price of the target assets, that is, about 405 million yuan.

At that time, he spent a lot of money from Hubei Jin Lian company to buy this continuous "loss" bottle, which also made Haining leather city fall into the wrong decision.

A local person familiar with the matter said that in the two years of the operation of Wuhan Haining Leather City in the Hubei golden alliance, due to the geographical location, inadequate operation and unprofessional management and other reasons, a large number of passenger traffic decreased, and the more than 700 merchants suffered different losses.

"Lower than

3050 yuan per square metre, including interior and exterior decoration. "

In view of the investor's question, the chairman of the leather city of Haining, China, has said that this is a cost-effective business. "Because the counterparty is a real estate enterprise, it is not good at the operation of the leather professional market, and the cash flow also has problems, so this paction has only been made, and professional matters should be handed over to professional ones."

Haining Leather City company said that the acquisition of Wuhan Haining leather city is the layout of the central part of the company.

In the country's influence, the implementation of epitaxial development of strategic behavior.

Wuhan's superior geographical location, strong consumer purchasing power and large market space have become the main factors for Haining leather city to realize the expansion in different places.

In addition, as a major project of Haining leather city to realize the expansion of different places through heavy asset layout, it is also facing the risk of not being acclimatized.

Leather City in Haining sells fur and fur clothing.

Winter clothing is the main form, but as a southern part of Wuhan, the winter time is relatively short, and it is difficult to form the annual purchase demand.

According to the press, the market layout of Haining leather city has changed from the former heavy assets mode to the light asset strategy, and the quality chain operation mode has been explored. The Haining quality leather goods Extension Association has been set up. According to the norms and 40~50 brands of each city's 2000 to 3000 square meters, the shopping center has been put into practice in the form of mass market, unified operation and unified after-sale.

According to the reporter's on-the-spot interview, most of the shops that normally run are mainly made up of winter clothes that are sold at a discount sale. How to overcome the special seasonal rule of Wuhan's long, cold and short season is a great challenge to achieve a breakthrough in the diversification of leather products.

Sun Yumin said that fur sales in southern cities are not like the northeast, and only 4~5 months of sales season in a year. The company has also made some adjustments after taking over the leather city of Haining, Wuhan. Before that, leather clothing and fur were the main ones, but now Wuhan fur and cashmere products are still available for sale. Fur sales are far from good in the north.

Moreover, the Haining Leather City company is located in Jiangsu Shuyang, Shandong Ji'nan and many other parts of the national market is also in a state of loss.

According to the company's plan, we will strive to realize the two markets of Wuhan and Ji'nan next year.