Shopping Centers Face Many Challenges And Opportunities

Today, in 2016 China

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At the retail development forum, the 2015 China shopping center development report, jointly compiled by China Chain Store Association and World Bank Richard Ellis, was officially released.

The report points out that the biggest challenge facing shopping centres is excessive supply and excessive competition.

The 17 large and medium-sized cities monitored by the report have completed the total retail stock of 61 million 200 thousand square meters.

In the next one to two years, there will be more than 300 shopping centers with an average area exceeding 100 thousand square meters.

Pattern.

It is learned that the report also released the "2015 China urban shopping center development index".

The index integrates the average rent, vacancy rate and the number of various brand stores, and divides the development level of these 17 large and medium-sized cities into three stages: maturity growth potential.

Among them, the mature markets are Shanghai, Beijing, Hangzhou, Chengdu, Shenzhen and Guangzhou, and the growth markets include Nanjing, Wuhan, Chongqing, Shenyang, Shenyang and Shenyang.

In the view of Pei Liang, Secretary General of China Chain Store Association, the development of shopping centers is facing many challenges under the environment of supply blowout, consumer demand structure changes and electricity supplier challenges. On the other hand, the upgrading of consumption, the expansion of brand distribution and the expansion of the urban retail business circle also bring many opportunities.

In this context, operation and digitalization are the key to the profit of shopping centers.

For example, the "good food bureau" of the member O2O experience center, launched by Tianjin Joy City, combines the integral exchange with some on-site experience activities to achieve the materialization of membership interests, not only the exclusive space of members, but also allows members to choose coffee beans and grinding coffee, so the membership volume is increased by 78%.