How Do We Bypass The Infringing Pit Of The Brand?

According to the world clothing shoes and hats net,

Explosive growth has entered the eyes of traders. Around September, cross-border electric business broke finger monkey infringement, hundreds of accounts were closed, and money was frozen.

With the development of cross-border electricity providers more and more mature, how to bypass?

What about those infringing pits that go to sea?

Sellers should change their minds when the market is mature.

Xu Qiuping, Ivy of Guangzhou, talked about the cross border special session of the future retail conference in 2017. In 2012, businessmen just started to hear about Amazon. Most sellers are still in the traditional mode of foreign trade, similar to the porters in the form of moving overseas, which can earn relatively objective profits at that time.

In 2014, more and more sellers came into the industry, and the competition became more and more popular. Sellers began to have the concept of trademark.

To make your own product is to start with the OEM and apply for a trademark sticker.

By the year 2016, competition was becoming more and more serious. Basically, sellers who were doing well on Amazon or other platforms began to develop their products.

Some sellers have gone to their own R & D, their own mold, patent application protection or intellectual property protection process.

But cross border retailers, when entering the industry, do not have many aspects to avoid infringement.

For example, last year, a very hot balancing car may not be unfamiliar to all sellers in Shenzhen. Many sellers simply abandon all products chain to concentrate on this product.

By the end of 2016, there was a change in the way the product was handled on the platform. The platform did not refund the sales amount to the buyer without the seller's consent, and did not ask the buyer to return the product sold.

This is not a recent period of return, it is within half a year or even a year, the platform is independent to do such returns.

When I started to do this, I saw a seller on a WeChat group saying that my account had been refunded to 600 thousand pounds, that is, when selling abroad, the infringement on this platform takes a very big risk.

As the market matures, what considerations or layouts should be made on intellectual property rights when making products overseas or doing platforms?

Intellectual property rights do not have much to do with the volume of the seller.

In overseas intellectual property rights, there are three major contents, trademarks, copyrights and patents.

For sellers, trademark is the most elementary field.

For example, what we see now.

Many platforms, such as speed sell, etc., although Amazon does not clearly indicate that you must have brand access, but speed pass is regulated.

This depends on fast selling is a platform similar to Tmall in China, so it requires the seller to enter the brand.

For such a platform, the threshold is trademark, so there is trademark demand for small and medium-sized sellers.

From this point of view, the seller will enter into the platform with the demand for trademark.

Then what are trademarks? What are the ways of application? Xu Qiuping, Ivy of Guangzhou, gave an answer to reporters.

A trademark is a producer or an operator of a commodity that is used to distinguish goods or services from its production, manufacture, processing, selection or distribution of goods or services provided by its providers. It is marked by the combination of characters, graphics, letters, numbers, three-dimensional signs, sounds, colors, or combinations of the above elements, and is a product of modern economy.

In the field of Commerce, trademarks include words, graphics, letters, numbers, three-dimensional signs and combinations of colors, as well as combinations of the above elements, which can be used for trademark registration.

There are mainly five ways to apply for trademarks abroad: single country trademark, alliance trademark, European Union trademark, African Union trademark and Madrid trademark.

The specific meanings and advantages and disadvantages are as follows:

Among them, a registered trademark requires the applicant to be a company or an individual. The validity period of a general trademark is 10 years, and of course, it can be renewed for a period of time.

In addition, there are some negative conditions for registered trademarks, such as directly representing the main raw materials, directly representing the functions and uses of products, and directly representing the quality of products.

But for the patent, involving product development and other aspects, small and medium-sized sellers may not be too demanding.

Basically, the electricity supplier has achieved a certain scale, for example, the annual sales may reach 2-3 million or 3-4 million, or a seller has a very unique view of his products, and he will enter the market by one or two products. And the one or two products are developed by himself or by the mould, so the seller will definitely consider patent protection.

Although patents are much more expensive than trademarks, they cost more than 10-20 yuan for sellers who have just mentioned, and the time for developing new products is very long. They are more willing to apply for patents for their products.

For example, the annual sales of Ji te contact sellers reach 1-2 billion. Their competitive advantage is no longer about the advantages of the operation side, but the product end control is very good.

These sellers will acquire new products through mergers and acquisitions.

The seller of this volume is very small in terms of patent input.

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Seller starts intellectual property investment cost varies with country

As far as sellers of cross-border electricity suppliers are concerned, an account corresponds to a trademark, which can be said to be a standard. Sellers begin to invest in intellectual property and have different fees according to different countries.

For example, the United States is about 4000 yuan, the EU is relatively expensive, probably 1W yuan, the cost of different countries is not the same.

Chinese sellers are losing more and more intellectual property rights, and the lesson is growing, forcing sellers to pay more and more attention to intellectual property rights.

Ivy told reporters that from 12 years into the industry, the biggest difference in the industry is that people's cognition of intellectual property rights is getting deeper and deeper. Whenever a good product is sold, he will find intellectual property companies and ask whether the products are infringed.

In addition, now cross-border sellers will improve the explosive products, similar to the improved products, and the seller will want to make patent protection.

This is a distinct improvement from cognition, which is a good direction for sellers.

When the cost of lessons is rising, sellers' awareness of patent protection will be deepened.

For example, an infringement on Amazon will cause the entire store to be closed.

For example, the monthly sale is an account of 50W dollars, and the stock of the seller in FBA is at least 1:1. That is to say, the sale of 50W dollar account should have 50W dollar inventory in FBA.

It may also be 1:2:3, so for these sellers, the loss brought by an account to the seller is much higher than that invested in intellectual property.

To calculate this account, after an account is sealed, the seller can only move the product from FBA to the third party warehouse and re label the label.

This part of the operation and sellers need time and cost are very high.

In addition, it is worth mentioning that the seller's listing may take a long time to push to TOP100, which is a fatal blow to the seller.

Although the link can be brought back through some channels later, it is a question mark whether the product can be pushed to TOP100 after receiving it.

Even if the link is successful, the seller gets it back, but the link may have been destroyed.

For such a seller, time is the cost.

Ivy told reporters, "in my opinion, the infringement is treated equally on different platforms. After all the platforms are found to be infringed, the actions of the first time must be the products of the sellers.

Sellers must prove that they are not infringed, and that they will be able to resume the listing.

For all platforms, the attitude is clear and does not accept any infringement complaints.

As long as third parties complain about the infringement of your product, the platform can do your product to ensure that the platform does not take any risks.

After the infringement occurs, the platform will be sent to the seller to communicate and negotiate. When the final result is withdrawn by the third party, the platform will be reinstalled.

If the two sides can not solve the problem, the platform will no longer sell this product.

The penalties for infringement overseas are very fast. Sellers have such a conclusion that you pay much attention to intellectual property rights, which can bring you a lot of benefits. However, ignoring intellectual property rights, overseas efforts may end up with a product infringement. This is not an exaggeration.

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