Shenzhen Clothing Trade Fair: Design Trend Will Win In The Future.

At present, China

Has entered "

"In the development stage, the industry development situation is undergoing profound changes.

In this regard, how

Under the comprehensive economic environment, steady growth, structural adjustment, promoting reform, readjustment of industrial structure and restructuring of industrial advantages have become new requirements for the development of industries in the new stage.

In the field of innovation and pformation, the sixteenth China (Shenzhen) international brand clothing and apparel Fair (Shenzhen Trade Fair) has always been in the forefront of the industry.

In July 7th, the sixteenth China (Shenzhen) international brand costumes fair was launched in Shenzhen Convention and exhibition center with the theme of "fashion leading the life and designing for the future".

The exhibition area of this fair is about 80000 square meters, with nearly 1000 brands exhibiting in more than 10 countries and regions.

The exhibition focuses on the most original designer's debut, the most fashionable fashion show, the most vivid design force, and strive to create a fashion feast with equal emphasis on design and life.

In the 3 days' exhibition, apart from nearly a thousand famous fashion brands and designers from abroad, the exhibition focuses on fashion consumption and personalized consumption demand and development trend.

At the opening ceremony, Zhang Li, former vice chairman of the China Textile Industry Federation, said that this year is not only the beginning of the 13th Five-Year development of the industry, but also a year of profound changes in the development of the industry. Under such a background, advancing the strategy of "three products", adapting to the reform requirements of the supply side and meeting the needs of people's consumption upgrading are the core contents of the industry pformation.

In this regard, the Shenzhen Trade Fair is driven by design, driven by innovation and development, and actively promotes the pformation of the exhibition from the trading platform to the exchange and display platform, which is in line with the trend of the exhibition pformation in the new situation.

"It is particularly worthy of the affirmation that the exhibition has actively guided brands and designers to take the road of design creativity and cultural integration by creating new concepts and models such as the Internet + fashion industry chain, the fashion cross-border life hall and the global designer integration platform. It has played a positive role in promoting the development of the domestic fashion industry chain, promoting the communication between domestic and foreign designers, creating industrial chains and aggregated industrial resources, and also exploring a new path for industrial pformation and upgrading under the new normal."

Highlighting design innovation and cross-border integration, and leading the industry pformation and innovation development through new design, new ideas, new technologies, new formats and new modes, is indeed one of the greatest features of this exhibition.

Shen Yongfang, President of the Shenzhen apparel industry association, said that more than 80% of the exhibitors this year were designer brands and designers. Designers are becoming the main force and new force of industrial development.

In order to promote design innovation and fashion leading, this exhibition has introduced special exhibition areas such as original designer exhibition area, future star, fashion life hall, private custom, Korean designer Pavilion, big wave fashion and creative hall. "Global designer fashion night", "brand designer buyer's exchange night", "big wave cup dress design competition" and popular trend lecture, Chinese clothing high tech forum, and "fashion interconnected new ecosystem" forum and other activities have set up stage for exhibitors at home and abroad to display innovative and creative achievements and win-win cooperation.

Designers have become the new force in industrial development, Shen Yongfang said. Apart from the pformation of exhibitors, many commercial brands are also exploring innovation in design.

"Like a movie, many designers collaborated with dozens of living rooms and creative spaces; masse Phil was also designing a collection platform.

Under the environment of minority demand, the exhibition is also exploring new business models. Only when we dare to change, can the Shenzhen trade fair maintain its leading position.

In view of the key position of design in the industry pformation, Shen Yongfang said that next year's Shenzhen Fair will also make more changes around the design next year.

The clothing industry is one of the most important industries in Shenzhen. Shenzhen has already formed the industrial cluster advantage, information superiority and innovation advantage with women's clothing as the main body.

In response, Chen Biao, vice mayor of Shenzhen, said that in the period of deepening reform and opening up, accelerating the pformation of the mode of economic development and building an innovative country, the Shenzhen municipal government will adhere to the concept of innovation driven and unswervingly adhere to independent innovation and pformation and development.

Through the establishment of Shenzhen clothing trade fair, Shenzhen fashion week and other initiatives, we will comprehensively promote the independent innovation, branding and internationalization of the garment industry, and promote the upgrading of the garment industry to a new level.

In this exhibition, mining, innovating and extending the cultural spirit and fashion elements of its brand is a major trend of this exhibitors.

Famous brands such as Masfer SU, YINER, YINER, INSUN, PSALTER, and MYMO will focus on the soft power of brand culture.

The more than 40 Korean fashion brands made up of LED, ME, KoreaFashionAssociation, TheKam, annmore, VIK, GOGOFLATS, Redmeteor and so on are once again strong in the overseas exhibition area. The D2M international designers integration platform, the poly independent designer platform, the Italy fashion industry association and other institutions also presented many excellent designers.

A series of activities aimed at exploring the topic of fashion design at home and abroad will also be carried out under the participation of fashion designers, buyers and designers.

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The "Longhua big wave fashion innovation Pavilion", sponsored by the Longhua New District Administrative Committee, has appeared in hall 2. As the characteristic Pavilion of the recent Shenzhen trade fair, this exhibition will continue to focus on the many famous brands of the Shenzhen garment industry gathering base and the award-winning works of the big wave cup through the static display and fashion show.

It is worth mentioning that the independent designer brand has been on the rise in this exhibition. More than half of the exhibitors are from China's local designer brand and design rookie.

Shenzhen service rendezvous has also rapidly become a publishing window for many new design shows, especially the original designer exhibition area, "future star", "Li Xiu fashion and creativity Museum", Dongyang international exhibition area and so on, which have gathered a large number of independent original designer brands with excellent design power.

In addition, the theme "wisdom East" 2016 "big wave Cup" Chinese women's clothing design competition will also be the sixth appearance, the participation of designers over 1200 people, the scale and level are the most recent.

The Shenzhen Trade Fair will create an ample and diversified platform for display and business landing.

Shenzhen is the guide of Chinese women's wear design, and has the best women's clothing brand and designer in China. In recent years, the boutiques and designer shops that focus on Yu Xinxing's designer brand have sprung up in Shenzhen. As traditional department stores are also actively pforming to the buyer's shop, the buyer's market is gaining more and more important position in the Chinese fashion market. The introduction of the buying system has already formed the environmental soil.

In this regard, the Organizing Committee jointly organized by Zhong Zhou holdings and Italy luxury industry association and other institutions to create the two star activities of "cloud clothing conference: global designer fashion night" and "brand designer buyer exchange night", inviting global fashion designers and buyers to participate.

The event includes a new design focused "innovative design future" annual award to promote cross border dialogue between international masters and cutting-edge fashion and art. The "fashion buyer's annual award" to promote the development of designers and buyers platform will set up a docking platform for buyers and designers, brand dealers and channel providers, so that the original design can successfully connect with the market.

At the same time, the clothing professional forum of Shenzhen Clothing Fair is coming strong again. The WGSN trend talks, the China clothing high tech forum and the brand relativity forum will bring new trends and new points to promote the apparel industry to reshape the industrial value chain and chain in the "Internet +" era.

It is worth mentioning that during the exhibition, the closing ceremony and the great theme activities of "Tai Chi" international "cloud walk" theme show, the fashion group 20th anniversary Thanksgiving celebration and other large-scale fashion activities, in the name of design, with innovation as the strength, show the magnificent pformation of Shenzhen clothing.