CHIC 2013: Vibrant Highlights

< p > overseas exhibition group to increase China's market development strength < /p >

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< p > overseas brand has always been a highlight of the CHIC stage.

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< p > CHIC2013, nearly 30 German garment enterprises have made a collective appearance.

GERRYWEBER brand is one of the most distinctive brands in many German brands.

The women's clothing brand, founded in 1973, has developed from the original brand of women's trousers to the brand of women's clothing after more than 20 years of exploration.

It was listed in Germany in 1989.

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< p > at the exhibition site, the reporter interviewed Ms. SabineKreft, the head of GERRYWEBER brand.

She told reporters that GERRYWEBER is the third time to attend the CHIC exhibition.

The first time she came to CHIC2013, she was very surprised and satisfied with the professionalism and scale of the exhibition.

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< p > according to her introduction, GERRYWEBER brand is mainly aimed at young fashion and modern female customers. At present, the brand has established a distribution channel in 65 countries around the world.

There are 538 stores in the world.

The unforgettable consumption experience has made the intoxicating purchasing atmosphere very loyal and stable for the brand consumer groups, and the performance has maintained a growth trend.

At this exhibition, GERRYWEBER shows women's winter wear products, with simple and generous design style, which fully meets every modern woman's desire and pursuit of fashion.

Ms. SabineKreft said she hoped that at the exhibition, GERRYWEBER could find partners to enter large shopping malls in China.

GERRYWEBER brand will strive to provide Chinese consumers with an international fashion with Chinese cultural elements and embody their wealth, personality and noble taste.

In order to achieve this goal, Carrie has always tried to make the brand an international brand that combines Chinese elements.

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< p > as the benchmark of French elegant and French craft, ZAPA has been serving women customers since 1972 and has been committed to creating the perfect style for fashion women.

For decades, the design of ZAPA has been attracting women, and continues to create brands for them to bring exquisite fabrics, fine texture and exquisite details.

Gorgeous leather, beautiful silk thread, comfortable cashmere and unique printing, exquisite and leisure fashion style, bring fashionable and endless enjoyment to the active modern women.

And all the series are created by ZAPA: design, printing, accessories, models, and so on. Each piece will eventually become a beautiful and modern product.

ZAPA has always focused on innovation, quality and authenticity, ensuring and emphasizing the positioning of products - affordable luxury goods.

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LaurentHazan, the business director of P ZAPA, said in an interview with our reporter that ZAPA is the first time to attend the CHIC2013 exhibition, which is full of expectation for the exhibition.

The main purpose of this ZAPA exhibition is to find partners to open stores in China and expand the Chinese market.

According to the introduction, ZAPA has expanded 42 independent retail stores in the most prosperous low-end of France and Belgium, an increase of 20% over the previous years.

ZAPA wholesale store products for the world's 300 multi product line mall, sales increased by more than 40% over the same period last year.

Fast growing brands retain a principled goal.

The most important strategic objectives of ZAPA now are to implement dynamic marketing policies, carry out ambitious communication plans, and expand international share through new cooperation to enhance existing network channels.

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< p > the Italy fashion exhibition group led by ClassEditori group opened an open display space in the E1 men's wear hall. The super fashion show from Italy was unveiled with the most representative and latest designer fashion.

PaoloPenerai, President of ClassEditori group, has certain influence in Italy's media and fashion industry. These top Italy fashion designers have responded to PaoloPenerai's creativity, displayed their works in CHIC, further promoted Italy's fashion culture, and promoted fashion communication between China and Italy.

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Less than P, sparkling brand, exquisite and gorgeous design, attracted a large number of visitors to visit, and close contact with the international super brand.

According to the cooperation agreement signed by Italy Genoa exhibition and Mared 'Amare Exhibition (Florence beach dress and underwear exhibition), the Mared' Amare exhibition will take part in CHIC from 2013.

Mared 'Amare is the only beach dress exhibition in Italy. It displays the most famous swimsuit brand in Italy and Europe in CHIC2013.

It is understood that the exhibitors have more than 20 years of history, products in high-end swimwear, underwear, wrap and sandals are the main products.

Chrities brand leader FedericaPapotti told reporters that due to economic reasons, they also actively assisted small and medium-sized enterprises in emerging markets such as China through the help of national or regional exhibitions, hoping to increase orders and enhance the popularity of Italy swimwear.

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< p > confidence in fur feather down exhibition area < /p >

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The exhibition area of E3 (fur / leather / feather), one of the eight main pavilions of "P > CHIC2013", is 12500 square meters. It attracts more than 70 outstanding exhibitors at home and abroad to make a grand appearance. With the theme of "force fit", it combines the concept of leisure fashion with noble luxury design, and has welcomed the participation of international brands, institutions and exhibitors to jointly lead the Chinese garment industry to move towards fashion and internationalization.

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< p > 2013 is exactly the "Sino Turkish cultural year". CHIC2013 joined the Ministry of economic affairs of Turkey, inviting the traditional tanning power Turkey as the "special cooperation country" of the exhibition. The 18 Turkey excellent leather fur enterprises represented by the PANDAS brand appeared in the E3 exhibition area, bringing different design concepts and tannery techniques to the exhibition, opening the door to come in and promoting the exchange and development of the industry at home and abroad.

At the exhibition, Turkey exhibitors said that China has always been an important member of the fur leather industry in the world, and the Chinese market has shown a continuous rising consumption level in recent years, attracting more international brand's attention. I believe China will occupy an increasingly important share in the global fur leather import and export market in the future.

Therefore, we hope that this exchange will be able to understand more deeply the consumption characteristics and needs of the wider fur market in China and speed up the development of trade.

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< p > for the pressure from many brands in the international market to enter the Chinese market, domestic leather leather enterprises are more positive.

Mr. Kang Jingtao, general manager of Beijing Costa apparel limited, said: "the weak are worried and the strong are creating opportunities.

After long term cooperation with international high-end brands in the field of OEM and OEM, China's fur leather manufacturing industry has not been afraid of any challenge in product quality.

With a welcome attitude, we invite more international colleagues to come in. At the same time, we also go out to learn and achieve common prosperity and development with a humble attitude. "

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< p > he said that in order to meet challenges, China's enterprises must make fine products and excellent services in the future development.

Cora Faith Na brand is known as "LV in the down garment industry" in the industry. This is exactly the recognition of Cora Faith Na brand's insistence on brand operation, exquisite products and excellent service. It is the essence of the brand that Cora Faith Na has consistently adhered to and advocated, and is also an important factor for the sustainable development of a brand's evergreen industry.

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< p > in the fur leather exhibition area, Zhejiang Zhonghui fur Co., Ltd. is especially attractive, attracting many audiences to take photos.

The whole booth area is 200 square meters, all of which are decorated with cedar. The winter snow and white background set off the elegance and romance of fur clothing.

According to Sheng Jiping, manager of the company's internal trade department, Zhonghui company continued to introduce the brand of "Nu Jia", which mainly displayed autumn and winter clothing, mainly fur and mink products.

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P has been adhering to the elegant, noble and luxurious design concept, synchronized with the international fashion trend, and embodies the most perfect process design in clothing, which embodies the most advanced classic design in detail.

Since its establishment, the company has always regarded "brand core competitiveness" as its business strategy, with "market demand" as the research and development orientation, and constantly improving the quality, technology, design and culture to enhance the added value of the product, thus greatly enhancing the brand influence.

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By virtue of its strong market strength, "Nu Jia" won the reputation of "China fur coat king" in 2006, 2009 and 2012 and won the "well-known trademark in China" P.

Today, Zhejiang Zhonghui group is taking the unprecedented pace and speed of internationalization to seize opportunities, foster strengths and circumvent weaknesses, and build a more rational industrial layout through strategic investment so as to achieve leapfrog development.

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< p > children's wear exhibition hall full of children's interest, < /p >

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< p > CHIC2013 children's wear hall has come to a close. In the four day exhibition, children's wear exhibition hall is one of the highlights of CHIC this year.

In the combination of fashion and practicality, CHIC children's wear hall is more playful.

Stepping into the exhibition hall, all kinds of cartoon figures and dolls are shuttling in the exhibition hall, allowing people to enter a fairy tale world. All kinds of doll images and cheerful music in the exhibition hall make children's wear exhibition hall a happy paradise.

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The selection of the ten children's wear in P > three years is still in full swing. The children's clothing brands are showing their creativity every year. This is the most dynamic exhibition hall every year, and this year is no exception.

CHIC2013 has provided strong support and good business platform for the development of baby clothing brand. The baby dress brand represented by Ying Shi, AI Er Hema, real color cotton, tick tick, JEEP baby dress, Zutano and Baby Me will appear at the exhibition. The fashion children's pencil club, the famous American children's wear OSHKOSH, the Spanish Mayoral, the Sino European joint venture brand moto Doo, the brand-new on-line Lining children's clothing and other famous brands are gathered in the E4 children's wear exhibition area, showing a dynamic diagram axis of "letting a hundred flowers blossom and a hundred groups sing together".

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< p > many domestic children's wear brands, Lining children's wear, pencil club, green frog emperor, tinkling cat, ajangboni, AI Jian, Jamie bear, big brother, Wechsler, master's cat, beetle house are all involved in the selection of the ten children's clothes. Finally, who will stay home until CHIC is announced.

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< p > this is the first time that Tianjin wide cat children's Articles Co., Ltd. has launched its debut at the fair after its operation of Lining brand children's clothing.

Chen Xin, general manager of Tianjin wide cat Children Products Co., Ltd., said that the purpose of this exhibition is to show the brand new image of Lining brand children's clothing. At the same time, we hope that the industry will have a better understanding of the brand culture and brand style of Lining brand children's clothing, and the future development and investment value of the brand.

Little Lining also hopes to make friends with the industry through CHIC platform, learn from each other and make progress together.

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< p > > Guangzhou YEEHOO GROUP.INC Co., Ltd. was founded in 1995. After more than ten years of unremitting efforts and innovative efforts, it has developed into a large and medium-sized enterprise that has set up today's design, research and development, selling high-quality baby clothing products and acting as a brand of many internationally renowned baby brands. It has more than ten series of more than 5000 single products, including baby garments, supplies, bedding, lathes, household and outdoor products.

In 2012, the company expanded its scale, introduced international investment and successfully pformed it into a wholly foreign-owned company.

The brand of Anglo love flag includes: 2008 won the "Chinese brand value champion" honor, the high-end brand "Yeehoo" in line with the modern new aristocracy; the positioning "fast fashion, international parity" is deeply pursued by 80- 90s young white-collar and won "pickup bubble Peek-a-boo" of "my favorite children's best brand in 2012", and a series of international baby child products agent brand "SOHO BABY", and the channel brand "CiaoItalia famous brand" for the high-end baby child brand in Italy.

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< p > Dongguan Tianxiang Garments Co., Ltd. brings three brands of children's clothing: Pencil Club children's clothing (pencilclub, located in 4~12 year old children), mini pencil (pencilmini, located at 0~4 year old baby), Andy Party (Andyparty, located in the 4~12 year old child) to participate in exhibition, rich product style, subdivision market positioning, let everyone know that children are happy to add Xiang.

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< p > Tian Xiang clothing has been committed to the advanced design of products, the selection of products and the market positioning of products, but also firmly believes the influence and appeal of powerful brands.

The company's brands actively promote marketing through various exhibitions and exhibitions. CHIC is currently the most influential and influential clothing professional exhibition in Asia. It has always been in the forefront of the industry with elegance and elegance. In promoting the development of China's clothing brand, CHIC has made Chinese clothing brands communicate with each other and make progress together, thus creating a good platform for communication, display and integration.

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