The "Magic Spell" Of Stock And Footwear Enterprises "Quanzhou Enterprises Subvert Traditional Sales"

April 9th, ordering and agency system in Quanzhou Shoes and clothing The industry has been popular for more than ten years. However, in today's increasingly strong atmosphere of innovation, Quanzhou enterprises have begun to challenge authority and subvert tradition, so that franchisees can transfer commission to a certain percentage according to sales volume, and no longer need to make capital contributions.

This kind of joint venture mode is: the franchisee goes out. shop And labor costs, after the head office sells the goods and sells the goods, the head office pays the Commission to the franchisees on a pro rata basis. The biggest advantage of this mode is to reduce the burden of franchisees. Besides the store investment, they also need to prepare for the purchase of goods, but now they only need to pay about the commodity margin and shelf margin for 1/3.

　 benefit :

For franchisees, the biggest attraction of the joint venture system is not to pay less than a few hundred thousand yuan, but rather that "inventory is no longer related to my half price."

Stock has become the "magic spell" on the development path of shoes and clothing enterprises. Recently, famous shoes and garments in China enterprise It is easy to see that the era of arbitrarily expanding the banner of the banner has ended, and it has become a common theme to restructure the product position and make use of all means to digest inventory.

This joint system appears in the wave of the era of stocking in the shoe and clothing industry, and the main feature is that the franchisees have no stock, so this is particularly attracting attention.

Disadvantages:

Many industry experts believe that the above joint mode is applicable only to the initial stage of the development of enterprises, and is not suitable for large-scale enterprises, and the scope of application is relatively narrow. The main question is:

First, financial pressure. From R & D to production, distribution and final settlement are controlled by the company headquarters. If the annual sales volume is several million yuan or tens of millions of yuan, it can barely cope with it. If the sales volume reaches 100 million yuan, the order cost of single single season will be enough to drag down the business.

Two, the enthusiasm of dealers. No pains, no gains. Dealers used to spend money on their own. business Of course, I want to do business better, which is to be my own boss. But now, with less investment, a garment pays 35%. Calculating the cost of the shop staff can easily calculate the daily sales of the store. After that, how to sell it will not change the fact that the shop is working. In the long run, the attractiveness of dealers will be less and less.

Expert analysis said that the pace of innovation in the new mode was very large, but the pressure on inventory was transferred to the head office. However, some people believe that, compared with brands, the cost of opening a direct store is much lower than that of a brand owner, but the terminal control power is almost the same as that of a direct store.