CHIC2013 The Exhibition Hall Staged A Wonderful Show.

< p > March 26th, the domestic "a target=" _blank "href=" http://www.91se91.com/ "> textile" /a "a target=" _blank "href=" target= "> the clothing industry's annual event (China International Garment" < "," clothing "> Expo") has been unveiled at the Beijing International Exhibition Center (new museum). The exhibition hall brands have finally unveiled their "mysterious veils".

< /p >

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201304/02/2013040210174201222.jpg "/" < < > >

< p style= "text-align: center > > quality men's wear area < /p >

< p > according to the organizers, the CHIC2013 men's wear hall has a total area of 14000 square meters. There are more than 30 enterprises exhibiting and more than 50 exhibitors. The brand is mainly distributed in Zhejiang, Jiangsu, Shandong and Shanghai, and also includes overseas countries such as Italy, the United States and Britain.

< /p >

< p > YOUNGOR, Bosideng, Hongdun and other enterprises are exhibiting on a large scale with the group line-up, displaying their brand names in all directions and exhibiting an area of more than 1000 square meters. The domestic strength companies such as Ya Li and George Bai have also been exhibiting and constantly introducing new products. The Beijing fashion Capital Exhibition Group, led by the Beijing clothing association, has been exhibiting continuously for many years, concentrating on the fashion of Beijing fashion brands, and Hongdu, Tiantan, iriran, Raymond and other brands have participated in this CHIC.

At the same time, the international men's wear brand is also actively preparing for the CHIC, the airborne men's Wear Exhibition Hall shows the quality of Italy Menswear Italy Classeditori group, with more than 10 local excellent enterprises to join the men's wear hall under the name of "The Italian Style Pavilion" exhibition hall, bringing the original Italy men's fashion culture for the men's wear hall, and this also means that the men's wear hall first welcomed the international exhibition group.

< /p >

< p > this time, led by the Wenzhou clothing trade association, the Wenzhou government promoted the "China (Wenzhou) high-end men's wear and fine goods manufacturing hall" in a new appearance for men's wear hall, with the slogan of "high-end men's wear watching Wenzhou", vigorously promoting the manufacturing standards and strength of high-end men's wear in Wenzhou.

The participating companies include Wenzhou men's clothing enterprises such as sage crocodile, Kuai Shuai, plummer, Sfat and Canelli.

A few years later, Wenzhou men's wear again held a CHIC exhibition. The only difference is that the Wenzhou Pavilion is mainly "manufacturing" men's clothing enterprises.

< /p >

< p > Chen Qixiang, Deputy Secretary General of the Wenzhou clothing trade association, told reporters that although the manufacturing level of Wenzhou clothing enterprises is beyond doubt, its design and R & D is still relatively weak, and the average R & D investment of men's clothing is 3%-5%.

"However, last year, we found a gratifying phenomenon in the process of visiting enterprises. Some high-end men's clothing enterprises in Wenzhou, especially manufacturing enterprises, greatly increased their R & D investment ratio, and some enterprises accounted for 10%-15%.

There is a typical East Mongolia group has a large R & D team, the enterprise is now developing their own fabrics, which has become the core competitiveness of the East Mongolia group.

This time, the appearance of Wenzhou's high-end manufacturing image is to extract and display Wenzhou's most competitive core competitiveness.

< /p >

< p > especially worth mentioning, this CHIC set up a high customization area. Its original and unique cluster display mode is also the first attempt of CHIC.

< /p >

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201304/02/2013040210174260923.jpg "/" < < > >

< p > fashion women dress, jewelry area < /p >

< p > CHIC2013 women's wear area in the W3 and W4 pavilions of the new national fair, the fast fashion, dance brand and life dress become the key words in the exhibition area.

< /p >

< p > Fashion fast fashion, characterized by "fast, ruthless and accurate", is rising rapidly, driving the global fashion trend.

In addition to ZARA and H&M, which are well known to consumers, some domestic brands also launch the concept of "parity and fast fashion" on CHIC and take advantage of the rich product line and more advantageous prices to quickly seize the market share.

Among them, quite representative MJstyle, Siya duo, < /p >.

"P > ONEMORE, COOPOOL and other brands have participated in CHIC2013, with the help of this Asia's most influential clothing and apparel brand exhibition platform to expand channels."

{page_break} < /p >

< p > < /p >.

< p > MJSTYLE is an international comprehensive clothing and fashion shop. It launches more than 3000 fashionable styles in a row. Every week, hundreds of new products will be updated according to the customers' feedback, so as to satisfy the customers' needs for fashion and personalization.

During the exhibition, MJSTYLE showed its product line to the audience in a fast fashion and young style, showing customers a one-stop shopping platform for fashion wear.

< /p >

< p > with the improvement of people's quality of life, more and more attention is paid to social dress.

This demand has also promoted the business opportunities of "lifestyle dress" and has been concerned by some enterprises.

The famous dress brand, Baoli, once entered the mainland with luxury high-end positioning evening dress, so that Chinese people can truly share the luxury with the international community.

At present, La Baoli is also facing the mass market to launch the "lifestyle dress" products, and seize the market opportunities through forward-looking competition.

< /p >

< p > the fashion jewelry district located in the W4 Pavilion ushered in the international brand of the Chinese market: the Brazil herringbone brand Havaianas, Italy leisure a target= "_blank" href= "http://www.91se91.com/" > shoes > /a > brand Dude, Canadian brand PAJAR, German scarf, and the world brand of vevlas and so on.

< /p >

< p > is also the fashion silver ornament brand located in fashion jewelry area, MGS ancient silver, jumping off the traditional consumption concept of jewelry, and focusing more on the design concept with the trend.

It is the common pursuit of fashion accessories today to create a personalized high-end fashion accessories with a harmonious combination of clothing.

JUSTUS, new Han City, Aurora, Ru Shanna and other brands are also working hard to build their own brand core values, by creating a high degree of harmony between people and accessories to create the world's top brand personality jewelry.

< /p >

< p > < strong > < fantasy world imagination > pure design theme exhibition < /strong > /p >

< p > according to the sponsor, "CHIC < a target=" _blank "href=" http://www.91se91.com/ "> designer < /a > gallery was upgraded to" pure design theme exhibition area "in 2013.

40 independent design spaces invite heavyweight designers from fashion design, accessories design and other categories to showcase their designs.

The "CHIC pure design" theme exhibition aims to promote the emergence of designers with creative connotation by means of commercial operation. The original design of the release makes the CHIC central area - H space full of adverse world imagination, creativity and passion, and finds the most fashionable frontier fashion.

< /p >

< p > it is understood that the international wool Bureau will lead the modern wool exhibition and the international wool logo award winning works in the pure design theme exhibition area to show the wool fashion trend and design exhibition.

At the same time, the new international fashion agency also showed the latest design works and fashion trends with CCDC winning designer Fang Weichi, Yan Ming, Zhu Wen and Zhang Beiyong.

< /p >

< p > the famous designer brand WU.D, UWU, QIAO, DEPOT3 and so on are beautifully interpreted in the pure design theme exhibition. They convey the most original views of the best designers to different styles, and seek cooperation and cooperation between buyers and designers at home and abroad, so as to enhance consumers' recognition and recognition of designer's brand.

< /p >

P, a new designer, said that as a start-up brand, this exhibition is mainly aimed at promoting brands and products.

"DEPOT3 brand has participated in the CHIC Exhibition for the two time, and has been encouraged by many factors.

This important launch is DEPOT3 products. "

According to him, DEPOT3 is a fashion trend brand targeted at young people in China, focusing on originality and positioning as a cheap fast fashion brand. It collects a group of young designers in Hongkong and China, seeking the integration of the latest fashion elements and local styles in the design, innovating on the classics, creating the practicality, combining the simplicity with the trend, and providing the modeling scheme for the young people who are low-key, introverted, full of idealism, and aspire to quality life.

< /p >

< p > China designers Union, China Textile Design Center, Haitao design studio, Shanghai Huangfu dress design, Tong Yue (International) dress and Da Dun pin architectural design and other institutions have entered the pure design theme exhibition, which has gathered a large number of outstanding design talents at home and abroad, providing one-stop service for brand enterprises such as overall product development, series design, plate making Proofing, pattern design, fabric design, advanced customization and store image design.

< /p >

< p > China Textile Design Center is the third time to participate in the CHIC designer area. As a designer service platform, it is also a professional design organization. Participating in the exhibition is hoping to provide designers with broader market opportunities and provide better design services for enterprises.

In 2013, the China Textile Design Center will continue to deepen the service system of designers and create a more valuable and cohesive designer service platform. On the other hand, it will start with product innovation, serve the brand enterprises, and unite, guide and encourage them to make contributions in the road of brand innovation.

{page_break} < /p >

< p > < /p >.

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201304/02/2013040210174309135.jpg "/" < < > >

< p style= "text-align: center > > strong > children's life hall < /strong > /p >

< p > the children's living hall has an area of 12500 square meters, which can accommodate more than 100 children's brands. It is located in the E4 Pavilion of the new national exhibition.

It is understood that the CHIC2013 children's wear exhibition area tries to create the concept of children's living hall, showing products at home and abroad in middle and high class children's wear, teenage clothes, children's shoes, mother and baby clothes and articles, toys and children's articles.

< /p >

At present, the infant and infant market is growing rapidly. In the next few years, the infant market will continue to maintain a strong trend of development and upgrade to branding, specialization and market concentration. P

CHIC2013 has provided strong support and good business platform for the development of baby clothing brand. The baby dress brand represented by Ying Shi, AI Er Hema, native cotton and click tick will appear at the exhibition. Fashionable children's wear pencil club, famous American children's wear OSHKOSH, Spanish Mayoral, China EU joint venture brand moto Doo, brand new on-line Lining children's wear and other famous brands are also gathered in E4 children's wear exhibition area, showing a dynamic diagram axis of "hundred flowers and one hundred clusters".

< /p >

< p > this is the first time that Tianjin wide cat children's Articles Co., Ltd. has launched its debut at the fair after its operation of Lining brand children's clothing.

Chen Xin, general manager of Tianjin wide cat children's products Co., Ltd., said that the purpose of the exhibition is to show the brand new image of Lining brand children's clothing. At the same time, we hope that the industry will have a better understanding of the brand culture and brand style of Lining's brand children's clothing, and the future development and investment value of the brand.

Little Lining also hopes to make friends with the industry through CHIC platform, learn from each other and make progress together.

< /p >

< p > the director of Guangzhou Ying AI Trade Co., Ltd., who attended the CHIC exhibition, said that CHIC, founded in 1993, has gone through more than 20 years, and has become a fashion, international and extensive clothing professional exposition. As a dynamic show of the exhibition, it has witnessed the development and changes of clothing brand enterprises.

We hope that through the CHIC exhibition, more children and children in the surrounding industry will know more about them. We hope that we can reach more excellent and powerful agents and find better opportunities for cooperation.

< /p >

< p > TheSelected exhibition area is the grand exhibition area launched by the organizers this year in the children's Wear Exhibition Hall of E4 Museum. The exhibition area is built by the organizers and equipped with infrastructure. Enterprises can only take part in exhibits and participate in creative layout.

< /p >

The "ten children's clothing brand of China" was held again this year in P > three years.

This year's selection of new on-site review links, through the active participation of industry professionals and media, gives the brand objective evaluation and suggestions from the aspects of brand value, product quality, marketing planning, and market recognition.

Barbara, Li Guo, Tao Di, Mamie Marka, pig, CHIC2013E4, tick, Parker, water boy, red and yellow blue, today's child king, Keke tree and so on the two China's ten children's wear brand will continue to appear in this year's children's wear exhibition area, leading the fashion of children's wear.

< /p >

< p > < strong > trend oriented leisure wear hall < /strong > /p >

The P > CHIC2013 leisure exhibition area is located in the E2 Museum of the new national exhibition, with an area of 11000 square meters.

< /p >

"P > CHIC2013" pushes the cowboy culture, and follows the trend to open up the "Let sDenim" cowboy theme area, which concentrates on the overall level of the Chinese cowboy manufacturing and development.

Through the collective efforts of the Chinese cowboy industrial base, the domestic and international fashion leisure brands, commercial channels, media, and consumers' strong interest in Chinese cowboys have been aroused, and the future cooperation opportunities have been discussed.

The cowboy theme area also invited international authoritative institutions and cowboy industry experts to explore the future trend of the cowboy in the form of live salon. LEE COOPER is a century old cowboy brand from London, England.

Sun Jue, vice president of Li cool fashion (China) Co., Ltd., speaking of the experience of participating in CHIC, said: "CHIC has paid more and more attention to the experience of exhibitors in recent years, and has continuously strengthened the use of high-tech media.

We believe that this platform can enable more people to know LEE COOPER, so that more people can feel the charm of our brand, and contribute to the promotion of cowboy culture in China.

< /p >

< p > Sun Jue also mentioned that LEE COOPER will continue to enhance its brand image and enhance its brand promotion in 2013.

Through social media, public relations, channel marketing and other ways to enhance brand awareness.

We should continue to promote the channel strategy of direct integration with franchisees, and speed up the expansion of franchisees and build e-commerce platforms step by step.

The company attaches great importance to this marketing mode, and has invited a professional team to operate. LEE COOPER's e-commerce platform can be formally launched in the near future.

< /p >

< p > TOM TAILOR group is an international fashion and life home company. It provides medium priced and fashionable casual clothing and accessories. There are mainly two family brand series, namely TOM TAILOR and BONITA.

Its products aim at customers between 0 and 40 years old, and wholesale and retail in more than 35 countries.

In CHIC2013's leisure hall, TOM TAILOR creates a unique style of European leisure fashion for on-site audiences.

< /p >

< p > Guangdong Shunde Foshan District Junan cowboy group participates in CHIC2013.

As a pillar of the local economy and a dominant industry, Junan cowboy is also an industry focused on the development of the local government.

Junan cowboy has its own advantages in processing, new materials, new technology and new equipment. Junan cowboy hopes to develop its own brand and pform from processing enterprise to brand. At the same time, he hopes to go out and cooperate with famous brands both at home and abroad.

According to Ouyang Dewei, President of Junan textile and garment trade association of Shunde District, Foshan, "there are several decades of history of Junan cowboy industry. Before Junan cowboy has always been production oriented, now the development of uniform brand has started, and many cowboy brands have made good achievements."

{page_break} < /p >

< p > < /p >.

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201304/02/2013040210174371936.jpg "/" < < > >

< p > International "fan Er" < a target= "_blank" href= "http://www.91se91.com/" > leather < /a > / fur, feather house < /p >

The leather / fur down exhibition area of < p > CHIC2013 is located in the E3 Pavilion. Its exhibition area is 12500 square meters. The main exhibits are leather / fur, feather down, Nei conquer and fur and so on. Exhibitors have more than 70 brands, which aim to create a fashionable atmosphere and introduce high-end Frontiers, and recreate the luxurious image of leather fur in the public's mind.

< /p >

< p > the E3 pavilion has welcomed many international brands, institutions and exhibition groups.

Their arrival has brought an international spring breeze to the E3 Pavilion of CHIC2013. The organizers also hope that the domestic leather / fur and feather enterprises will attach importance to the design and development efforts.

< /p >

< p > in recent years, the consumption of fur in China has become more and more strong.

According to statistics of China Leather Association, China's fur consumption is on the rise, and the market growth rate of domestic fur clothing is up to 22.4%.

It is estimated that the domestic fur consumption market will reach 16 billion 423 million yuan by 2015.

It is not hard to see that China has become the fastest growing market in the world fur industry.

From the CHIC situation of foreign brands, we can see that overseas fur organizations and enterprises are increasingly concerned about the hot domestic market situation in China, and seize every opportunity to expand the Chinese market.

< /p >

< p > Haining Siqi home Fur Fashion Co., Ltd. specializes in the production of high quality fur products. It expresses the elegant, modern concept and modern style in a simple way, and expresses the unique charm of fashion sense through the advantages and characteristics of fur material.

Qi Jingwei, general manager of the brand, believes that with the improvement of people's living standards, consumers' demands for quality of life are getting higher and higher. Fur industry is affected by this effect, showing a trend of rapid development.

Fur market is no longer a competition of pure manufacturing power, but involves many aspects such as product R & D, marketing, brand, communication, management and so on.

< /p >

In 2013, P will focus on brand building and channel innovation, and strengthen the development of its own brand while achieving a multi-channel balanced development.

On the one hand, the two-way penetration and multi-channel integration has become a normal development.

In the future, the brand will subdivide online and offline brand products to achieve differentiation.

On the other hand, as the most influential gathering platform for clothing resources in China, CHIC has been paying attention to brand promotion and business achievement in a comprehensive and pragmatic manner, and has promoted brand management by innovation and technology.

< /p >

In order to let more public understand fur industry and bring more fur business colleagues into closer contact with garment industry, we should actively promote the creation of a policy environment conducive to fur free trade and development, and vigorously promote fur fashion. P

The International Fur Association cherishes the opportunity to cooperate with the Organizing Committee of CHIC. Fu Yanshan, China Representative Office of the International Fur Association, said that through further in-depth cooperation with CHIC and China's clothing industry, fur will become more widely used in fashion design as a natural fabric in the future. "CEO"

During the CHIC2013, the organizers will organize a series of activities jointly with the International Fur Association to cooperate with international organizations in order to guide the whole industry to develop healthily and orderly.

< /p >

< p > the high-end leather fur coats, represented by Cora Faith Na, create "LV" in Down garments.

< /p >

< p > in addition, the Tongxiang fur enterprise headed by the brand name "China famous trademark", Zhejiang Zhonghui fur Co., Ltd., "the Nu Jia" brand, and the Haining Exhibition Group lineup of "China leather and fur city" re organized CHIC2013 to bring the new fashion concept of leather fur fashion.

< /p >

< p > it is also known that in 2013, China will hold a series of activities of "Turkey culture year", and CHIC2013 will also reach an agreement with the Ministry of economic affairs of Turkey to make Turkey a special partner of the exhibition.

As a traditional tanning power, the Turkey Pavilion represented by PANDAS brand appeared in the CHIC2013E3 Pavilion, bringing together 18 excellent leather fur enterprises in Turkey.

The clothing style of Turkey exhibition group is quite different from that of domestic enterprises. It is more emphasis on design sense, leather making technology is more advanced and style is distinct.

The organizers hope that this can bring an international spring breeze to the E3 leather fur exhibition area, and thus promote the attention and development efforts of leather fur enterprises in China.

< /p >

< p > < img border= "0" alt= "" align= "center" src= "/uploadimages/201304/02/2013040210174371936.jpg" / > /p >

< p > overseas Chinese Pavilion < /p >.

< p > CHIC2013 overseas exhibition area is located in the W1/W2 Pavilion of the new national exhibition.

It is understood that 26000 square meters, more than 400 brands, CHIC2013 overseas exhibition area of the number of brands than any previous session, the growth is mainly from Italy, France, Germany and other European countries.

< /p >

The Italy Foreign Trade Commission (ICE) once again organized the Italy exhibition group, with more than 80 enterprises participating in the exhibition. The exhibition area increased by more than 25% compared with CHIC2012.

The scale of the French and German Pavilion has also increased by 10%, showing that European clothing companies are eyeing China full of opportunities in the face of the depressed European economy, hoping to find new opportunities in China.

In addition, CHIC2013 also welcomed the Turkey Pavilion and Scotland Pavilion for the first time.

< /p >

< p > the scale of French and German exhibition groups also showed a 15% increase. It shows that under the environment of European economic downturn, European clothing companies are eyeing China full of opportunities, hoping to find new opportunities in China, such as MarcCain, Luisa Cerano, Laurel, Gerry Weber, Monari, ZAPA, MATHALIECHAIZE, DERHY, and so on.

< /p >

< p > most of these brands and exhibitions are concentrated in the China International Exhibition Center (W1) and W2 overseas Pavilion.

In addition, there will be a small number of brands and exhibition groups scattered in various professional exhibition areas.

Exhibitors clothing basically covers men's clothing, women's clothing, leather, fur, pregnant baby, knitted, shoes, jewelry and other categories.

< /p >

< p > for example, LuisaCerano is an excellent clothing brand in Germany.

The brand took 15 years from 0 to 50 countries.

At the very beginning, LuisaCerano was positioned to meet the needs of women in the global fashion market. Her product has a clear image of women: noble but casual, keeping up with the trend but not going to extremes.

Consumers who wear LuisaCerano are self-confident, smart and fashionable career women. They love fashion but do not like luxury. They enjoy fashion, love Chic Dress, and do not like unity.

< /p >

< p > it is understood that the brand has about 1700 sales outlets in Germany.

Brand personality comes from design and has a unique positioning.

LuisaCerano has created a fashion style, from intellectual women to leisure sports, never losing quality.

Of course, the company has its unique characteristics, that is, the spirit and passion.

It exists for value, not just for vague purposes.

It striving for a goal: making consumers happy.

< /p >

< p > CHIC not only opens the door to China's market for high-end brands from all over the world, but also provides a more diversified choice for China's clothing market.

Compared with the obvious increase of European brands, Asian brands exhibiting this year decreased.

Although the Chinese market is widely recognized as the most potential, other Asian brands that are relatively well performing in the local market tend to deepen the local market.

The shrinking European market has made European brands the main force of CHIC overseas exhibitors.

< /p >

In 2012, CHIC overseas exhibition, P, was the first to provide "trade docking" service, which was praised and recognized by many foreign businessmen and buyers.

At this year's exhibition site, CHIC2013 continues to open up a business docking area to facilitate exhibitors and interested buyers to negotiate with each other.

In the continuation of the "trade docking service", organizers used the network database to collect information on enterprise needs, and integrated the actual situation of buyers, shopping malls and distributors to screen and classify the information of overseas brands.

< /p >

During the exhibition P, the organizers invited the authoritative commercial consulting organizations in China to provide advisory services on the spot, and invited German experts and China trading company representatives with international trade experience to hold seminars on the theme of "how to enter the Chinese market", sharing the successful experience of agents overseas brands, giving answers to questions and answers for both suppliers and suppliers, and building a suitable platform for business cooperation.

< /p >