CHIC Overseas Exhibition Hall: The Turkey Pavilion Has A Distinct Style. The German Pavilion Is Ambitious.

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201304/02/2013040210082554342.jpg "/" < < > >

< p > the enormous potential contained in the Chinese market has attracted more and more foreign brands to enter. As the first platform for international brands to enter the Chinese market, CHIC has undoubtedly become the first stop for international brands to enter China. Through the < a > CHIC < /a >, foreign brands have brought not only the trend and trend of foreign fashion, but also the successful experience of overseas brand operation and the world.

< /p >

< p > it is understood that compared with the previous years, the overseas exhibitors participated in the exhibition very enthusiastically in CHIC2013. Over 100 overseas brands participated in CHIC2013. They came from France, Italy, Germany, the United Kingdom, Spain, Greece, Turkey, the United States, Canada, Japan, Korea, India, China Hongkong, China Macao and China Taiwan and other countries and regions.

Among them, France, Italy, Germany, Japan, Korea, China Hongkong and Taiwan of China still participated in the exhibition, and for the first time the Turkey exhibition group and the Scotland Exhibition Group in the United Kingdom.

< /p >

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201304/02/2013040210082632243.jpg "/" < < > >

< p > Turkey pavilion has a distinctive style < /p >.

< p > it is learnt that in 2013, China will hold a series of activities of "Turkey cultural year", and CHIC2013 will also reach an agreement with the Ministry of economic affairs of Turkey to make Turkey a special partner of the exhibition.

As a traditional tanning power, the Turkey Pavilion represented by the PANDAS brand appeared in the CHIC2013E3 Pavilion, bringing together 18 excellent Turkey a target= "_blank" href= "http://www.91se91.com/" > Leather > /a > fur enterprises, occupying nearly 1/3 of the exhibition hall of E3 Pavilion.

The Turkey pavilion's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a "style is quite different from domestic enterprises, more emphasis on design sense, leather making technology is more advanced and style is distinct.

< /p >

< p > according to the introduction of Mr. MEHMETKAYA, the boss of PANDAS brand of Turkey Pavilion, the company entered the fur and leather market in 1990. Since 1996, PANDAS has begun to gain achievements and gains in developing the market.

From the formal establishment of PANDAS brand to the present, the fur and leather of the company have gained various honors in Turkey and the global market. In order to better open up the market, PANDAS's quality and technological advantages are expanding constantly.

< /p >

< p > at present, the processing plant in Istanbul has an area of 3000 square meters and sells 10000 square meters of stores. In Moscow, there are 2000 square meters of processing plants and 500 square meters of sales outlets in Moscow, and now the company's scale is still expanding.

< /p >

< p > PANDAS has very high requirements for fur, leather quality, technology and new product development. The company specially invited Turkey and Europe famous "a" target= "_blank" href= "http://www.91se91.com/" > designer < /a > follow fashion trend, create and design the latest style.

Today, PANDAS has been expanding its sales area and has established its own sales cooperation point in Asian and European markets.

Such as Russia, Ukraine, China, the United Kingdom, Italy, Germany, Canada, the United States and so on.

< /p >

< p > Mr. MEHMETKAYA told reporters that China is a developing country with the greatest demand for fur and leather. CHIC is the platform for the gathering and exchange of fur and leather brands in China and the world.

He is very happy to become a member of 2013CHIC, and is full of expectation for the effect of the exhibition.

< /p >

< p > in his view, fur and leather represent the fashion and luxury clothing, which reflects the pursuit of people's quality of life and a symbol of identity.

With the improvement of people's living standard, the demand for quality of life of consumers is getting higher and higher. Fur and leather industry is affected by this influence, showing a trend of rapid development.

PANDAS the development of men's fur and leather is relatively active, and the cooperation with enterprises has been significantly strengthened.

In order to expand the international market rapidly, PANDAS continuously improves its competitive power.

In the competition of quality and technology, the development of PANDAS's product differentiation becomes the main trend.

< /p >

< p > Mr. MEHMETKAYA said that in the past 23 years of joining the world and joining the global market, the PANDAS brand, which processes, sells and exports men's fur and leather, accounts for the first place in Turkey and the world's exports.

< /p >

< p > in the past 23 years, PANDAS has been constantly growing, constantly learning from experience, reflecting constantly, drawing on the advantages of other brands, innovating and maintaining the unique advantages of PANDAS brand.

< /p >

At the same time, Mr. P firmly believes that in the fierce market competition, the PANDAS brand will surely maintain the core competitiveness of the young buyers, expand the sales space and diversify the demand for MEHMETKAYA.

He hoped that through the 2013CHIC booth, let China understand PANDAS, and let PANDAS go to China, so as to go to the world.

{page_break} < /p >

< p > < /p >.

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201304/02/2013040210082697545.jpg "/" < < > >

< p > the German Pavilion is ambitious. < /p >

< p > in recent years, the number of German exhibitors has been on the rise. On the 2013 CHIC, the growth rate of exhibitors and booths in the German Pavilion remained above 15%.

Among many German enterprises, the famous international brands such as TomTailor, women's brand, Carrie Hui Ba and so on have attracted much attention.

According to DieterHolzer, President of TOMTAILOR, the development speed of TomTailor continues to be stable.

While expanding the German market, the company continues to expand overseas distribution channels and seize the opportunity to expand the global market.

< /p >

< p > TOMTAILOR is an international fashion and life home company, founded in 1962 by the founder of Hans-HeinrichP njer in Hamburg, Germany. After decades of unremitting development, it has now developed from a dedicated shirt business to a group that offers medium priced, fashionable casual clothing and accessories, and has successfully established a fashionable Kingdom full of personality and vitality.

The company specializes in tailor-made clothes for those fashionable people, and tries to interpret an optimistic and carefree way of life.

Simple and personalized style has become the fashion mark of TOMTAILOR brand.

Through retail and wholesale two sales channels, the company's business has been growing for several years, and the overall scale is also expanding.

Especially in fashion casual men's wear, women's wear and children's wear, TOMTAILOR has always been a leader in the world market.

At present, the company's products have been wholesale and retail in over 35 countries.

< /p >

< p > TOMTAILOR brand is closely following the fashion trend, continues to collect and disseminate information for consumers, and constantly develops and produces products that follow fashion lifestyle.

Thanks to its efficient vertical integration and distribution capabilities, the brand has been in the forefront of the trend, constantly leading and creating fashion value.

TOMTAILOR's attention to detail makes its products develop towards high quality and diversification.

< /p >

< p > according to the introduction, TOMTAILOR's products are mainly sold in two brands, leisure and denim.

The TOMTAILOR leisure series includes men's leisure, women's leisure, children and baby products. It provides fashion and quality clothing for men and women aged 20 and -45, and provides children (18 months to 14 years old) and baby products.

< /p >

< p > men's leisure products are targeted at men who advocate nature, fashion and quality products.

Ladies leisure products highlight the theme of fashion and feminization, and successfully integrate these themes into product R & D and design.

The characteristics of cowboy products are publicity and never detest. Their design styles are updated every month, and the energy of young people is contained in every design. Through the personality shops, fine style and cool performance, TOMTAILOR Cowboys strive to become the most intimate partners of young people.

< /p >

< p > after a period of adjustment, in 2012, TOMTAILOR again returned to the Chinese market and showed an ambitious momentum.

In September 2012, TOMTAILOR Beijing Xidan joy city flagship store opened and opened a new chapter in the company's business in China.

< /p >

In P 2013, TOMTAILOR appeared in CHIC2013 with its strong brand strength. Its cowboy products exhibited in the E2 cowboy theme exhibition area, which fully demonstrated the high level of cowboy R & D.

< /p >

< p > it is reported that since 2007, TOMTAILOR has launched its cowboy series products for young men and women who are 15 years old and -25 years old with fashionable taste.

Five years later, the TOMTAILOR brand has become one of the spokesmen of the European market's cowboy style.

< /p >

DieterHolzer, President of P TOMTAILOR, said he had confidence in the current development trend of TOMTAILOR brand.

According to him, thanks to the company's long-term advertising campaign, the company vigorously promotes the development of online stores and TOMTAILOR brands.

Such publicity activities can directly affect the development of online stores and the cooperative relationship between trading partners. The sales volume of retail outlets (including online stores) in the first quarter of 2012 increased by 45.5% over the same period, and the speed of development exceeded that of the market.

Among them, the sales volume of online stores increased by 96.6% in 2012 and March.

From the whole German "a" target= "_blank" href= "http://www.91se91.com/" > textile > /a > trade volume, the sales volume of the company once again surpassed the average development level of the textile market, and achieved an increase in 13 consecutive quarters.

This also shows that the company's investment in TV advertising is correct.

< /p >

< p > by 2012, the sales performance of the company has been growing strongly in 2012, thanks to the good start of business development in early 2012.

In particular, the rapid development of online stores, coupled with the success of television publicity, its sales have been in a steady upward trend.

DieterHolzer said that as of the end of March 2012, TOMTAILOR had 258 unique retail outlets in Europe, and the company plans to open 60-70 new retail outlets in Germany, Austria and Switzerland in 2012.

In the future, the company will continue to take advantage of the current expanding distribution channels, such as retail stores or TOMTAILOR stores, to make full use of the existing German market and 35 foreign markets in the next few years to develop the TOMTAILOR brand's share in the global market.

< /p >

< p > aiming at the new characteristics of consumption in recent years in China, CHIC organizers said that CHIC will do its best to help overseas brands cooperate with e-commerce and multi brand stores to help them establish the direction of market development.

< /p >

During the P 2013CHIC exhibition, the organizers invited the authoritative commercial consulting organizations in China to provide advisory services on the spot, and invited German experts and China trading company representatives with international trade experience to hold seminars on the theme of "how to enter the Chinese market", sharing the successful experience of overseas brands, providing answers to questions and answers for both suppliers and suppliers, and building a suitable platform for business cooperation.

< /p >

< p > indeed, after twenty years of development, CHIC has grown into the best platform for brand promotion, market development, innovation display, trend publishing, wealth creation, resource sharing and international exchange.

< /p >