"Li Lian" To Create Chinese Women'S Clothing Brand

< p > ladies' wear hall has always been the most popular Pavilion for CHIC.

The theme of this year's CHIC women's wear hall is "force changing women's dress" vision field ".

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< p > < strong > Li Lian, China dream < /strong > /p >

< p > just a few days ago, Chinese President Xi Jinping visited Russia for the first time since taking office. When the first lady Peng Liyuan escorted out of the engine room, she dressed in a leather bag and a black windbreaker and immediately attracted the world's speculations and speculation.

At first, it was assumed that the package was Italy brand Tod 's, but soon the brand came to the surface. Originally Peng Liyuan, from windbreaker to purse, came from China's local brand.

Peng Liyuan has won the heartfelt admiration of Chinese and foreign people with the dignity and elegance. He has successfully endorsed "made in China".

In the realization of the Chinese dream of women's clothing brand, the Chinese style will inevitably become the core element that can impress the world.

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< p > as the representative brand of the new classical Chinese style women's wear in this ladies' wear hall, TAMSOON from Hangzhou Jiaxi dress enterprise has attracted high attention.

The clothing they displayed on this occasion is the theme of the main process of Chinese cheongsam, including 4 sets of clothing series.

Chou Xiaojing, chairman of the company, said: "we hope to combine Chinese culture with international fashion and make use of traditional technology and technology to pform the beautiful Chinese style into an attitude of leading fashion."

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< p > China has become the focus of some brands, and some brands have launched the concept of "parity and fast fashion" on CHIC, and have taken advantage of the rich product line and more advantageous prices to quickly seize the market share.

Among them, MJ style, Siya Duoduo, ONE MORE, COOPOOL and other brands are exhibiting CHIC2013, with the help of this Asia's most influential clothing and apparel brand exhibition platform to expand channels.

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< p > MJ STYLE is an international comprehensive clothing and fashion shop. It launches more than 3000 fashionable styles in a row. Every week, hundreds of new products will be updated according to the customers' feedback, so as to satisfy the customers' needs for fashion and personalization, and attract the needs of the public with the price of the people.

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During the exhibition period, MJ STYLE showed its product line to the audience in a fast fashion and young style. It showed the "one-stop shopping platform for fashion wear" for the customers. The exhibitors had a good effect. The relevant person in charge even indicated that when the next CHIC took place, the exhibition area should be increased to 5000 square meters. P

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< p > good exhibiting effect is based on not only sufficient preparation for exhibitors, but also the steady development of enterprises and the insistence on brands.

In 2013, Fujian Jinyuan (brand WEWE), which has steadily opened up the market, set its goal to invest in the two or three line cities of North China and Northeast China after consolidating its South market.

Its moderate price and rich product line attract a large number of professional audience's eyes.

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< p > < strong > force change, insistence and change < /strong > /p >

< p > although we do not know who wins or loses the one hundred million big gambles of Ma Yun and Wang Jianlin, but in the debates and confrontations between the way of selling electricity and the traditional way of selling, the brands that are in the process are groping for the models suitable for their own development.

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< p > CHIC there is a "granddaddy" brand in the ladies' wear hall, the Prolivon of Shanghai textile.

Prosper Prolivon is a high-end custom brand in the flourishing Shanghai clothing industry at the beginning of the last century, but in 40s, because of the severe shortage of cloth, the market dropped sharply and gradually withdrew from the historical stage. After 130 years of refining, Shanghai textile, which has a history of 100 years, decided to remake the high-end fashion brand Prolivon in the beginning of the last century, so we were able to see the reappearance of the brand in CHIC today.

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< p > although Prolivon is still a traditional entity sale mode, but relying on the quality assurance of textile production and processing in Shanghai, the resource superiority of the designers team at home and abroad, and the global supplier's purchasing mode, Prolivon has locked many customers with its fine and elegant quality. It can be seen that tradition and inheritance are also part of the consumer's love.

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< p > for more young brands, in the face of competition between entities and electricity providers, they will choose to seek cooperation opportunities while gradually developing online sales channels.

In addition, we also see the surprise of some new models. For example, the Hangzhou chanting mentioned above has chosen a new way in the direction of brand development to explore the mode of operation club.

Chou Xiaojing told us: "our goal is not to make money, not financial games. We want to know what kind of interpretation of the" Chinese wind "recognized in the world, and how to build up a new interpersonal model in China to influence the pformation of fashion culture industry that is changing rapidly.

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There is a very rich service content for customers in < p >.

This club pattern is embodied in the humanities club, social image club and small clothing club.

Among them, the humanities club is a manifestation of the spread of Chinese culture; social image club to create a longing environment for customers, personalized services, is a resource integration place; small clothing club is an upgraded version of clothing stores.

In addition, in order to tie in with the development of the "celebration meeting", TAMSOON also developed mobile phone APP, and launched new media marketing with mobile phone application platform.

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< p > ZHONG zhe group has successfully launched the GXG menswear brand. The relevant responsible person of the group said that after years of development, China zhe group has accumulated some experience in brand operation and management, and has accumulated a lot of resources, so the women's clothing brand ONE MORE has been launched at the right time.

In terms of brand operation, ONE MORE has signed a profit sharing and cooperation mode with several high-quality suppliers in China. From the new planning to the production and production, it can be completed within a month.

ONE MORE will have new products every week. The replacement rate of goods is very fast. It belongs to a variety of small business models.

Since its entry into the market in 2011, the women's clothing brand "Siya Duo", which is seeking cheap fashion, has more than 300 shops. Its footprint is distributed in all the major regions of East China, Southern China, central China, North China, northwest, southwest and Northeast China.

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