Chinese Men'S Wear: Strength And Strength (Map)

< p > after the adjustment of industry depth in 2012, Chinese clothing enterprises went to reason in a "return" voice.

Chinese men's clothing enterprises, through quality upgrading and resource integration, step by step to build new advantages in the new era.

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< p > in the face of the new market, all brands show their advantages by letting flowers bloom. < /p >

The CHIC men's wear hall, which never lacks originality and bright spot, has gathered large-scale exhibition of brands such as YOUNGOR, Bosideng, red bean and Nanshan this year. P, such as Ye Li, Qiao Bai, and other domestic strength companies, have also entered the pavilion continuously, and constantly introduced new products; Kinloch Anderson, GGPX, TOPGIRL, CLRIDE.n and other foreign brands have appeared one after another.

In addition, Wenzhou enterprises, which have been doing OEM for international high-end men's wear brands, are no longer silent. They are presenting CHIC in the form of Baotuan. They work together to create and disseminate high-quality male lifestyle and set off a "strength struggle" between quality and strength.

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< p > group brand formation goes to sea. Each brand has its own unique charm and charm. < /p >

< p > YOUNGOR is located at the entrance of E1 menswear area for the thirteenth time. The group gathered together with four big brands including YOUNGOR, HANP, GY and HSM. At the entrance screen, YOUNGOR's brand Promo films were continuously broadcast, and the participants were infected through brand culture.

The cultural wall clearly prints YOUNGOR's "brand road" and "photo wall", highlighting the brand's history and strength.

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< p > the core brand of YOUNGOR group YOUNGOR, with the theme of "master coming", integrates with many elements in music and piano, increasing the taste and tonality of the brand.

The front is also decorated with a shirt wall, lined with 80s, 200s, 300s fabric products, the scene designer said: "YOUNGOR's fist product DP ironing shirts are constantly upgrading, now we use all the above 80s high sand pure cotton fabric to make ironing products, the quality is constantly strengthening."

According to the introduction, HANP takes the natural green environmental protection performance as the main position, positioning as high-end luxury brand, it lets consumers perceive the green and natural healthy lifestyle in the form of experience Museum; HSM is originated from the US business casual brand; the exhibition hall tells the story of the 1887 brand when it comes back to the Jazz Age; GY is a young fashion brand founded by YOUNGOR integrating with international design concept, capturing creative inspiration from the global travel, and full of modern and sunny youth spirit in the clothing style.

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< p > it is noteworthy that the Bosideng exhibition hall, which occupies an area of 1152 square meters in the E1 men's wear hall, is the largest exhibition hall of the exhibition. Its collective brands include Bosteng, Xue Zhong Fei, KangBo, ice and down jacket, Bosteng men's clothing, Bosteng (UK), JESSIE (Jesse) dress, Mogao casual wear and RICCI.CLUB (Rui Qi) women's wear.

The product category has both the famous down jacket in the industry and the steady growth of men's wear, women's wear and casual wear.

Bosideng brand is located in the core area of the company's booth, with a number of "models" as a model square, which highlights the fashion, trend and extraordinary strength of Bosideng brand. Snow flying "happy series" with bright personality color, eye-catching color design brilliant, annotated the self-confidence and vitality of the youth brand; KangBo down clothing is the theme of "leisure time travel", through the city full of background and fashion trend clothing, to convey health, vitality and wonderful to people.

The icy Exhibition Hall shows three major series: the colourful paradise, the phantom City, the twilight forest, each series has the distinct design style and the original spirit.

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"P", red bean with red bean, red bean, home, Idif, ZUO, the four big brands again integrated exhibition CHIC, with 650 square meters of super large exhibition hall, the integration of fashion, simplicity, atmosphere design style, combined with the terminal image of the four brands, brand culture and product theme release, highlight its fashion and innovative charm.

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At P CHIC, all brands of red bean meet the needs of different groups of people through multi style and multi color design.

The red bean men's wear shows new products such as colorful series, golf series and snooker series. It integrates fashionable factors and highlights the mainstream style of red bean men's clothing.

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< p > for red bean home, the biggest highlight of recent years is the launch of the red bean health bra. This bra uses functional fiber knitted fabric, which applies the anticancer and anti-cancer properties of the yew to textiles and pforms the final scientific and technological achievements into offline products. At present, the product has been surrounded by many female consumers at the scene.

Idif takes "Paris travel sentiment" as the theme, with red, yellow and ink green as the main colors.

Hepburn style waist dress, bright yellow woolen dress, dark green woolen coat, wine cardigan sweater, are very eye-catching.

ZUO takes the theme of "streamlining" as the theme, simplifies the style, simplifies the design, and returns to the original design. The product pursues plain and simple style.

In addition, the simple decoration also has a certain function, showing the needs of the urban lifestyle, reflecting the humanistic care of the brand.

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"P > overseas brand introduction, multicultural" strength "to create new demand < /p >

< p > this CHIC exhibition also introduces the overseas brands such as Kinloch Anderson, GGPX, TOPGIRL, CLRIDE.n and so on, which brings multiculturalism to this Expo.

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< p > Royal British Royal brand Kim Anderson Kinloch Anderson participated in CHIC in the first year of this year. It was introduced by Qingdao Hao men Industrial Co., Ltd., Peter, the Kinloch Anderson brand family successor Peter told reporters at the scene, "Kim Anderson was born in Edinburgh, capital of Scotland in 1868, is his grandfather's grandfather.

It has been over 140 years ago. It has been famous for its design, making classic Scotland plaid, trellis senior men's wear and women's wear. Since 1903, it has won three Royal emblem issued by the queen of England, the Duke of Edinburgh and Prince Wells, and has become the Royal brand of the British royal family.

The foreign models dressed in Scotland long skirts happily took photos with everyone in Scotland bagpipes.

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The three brands of < p > GGPX, TOPGIRL and CLRIDE.n are introduced to China by Shandong Ruyi group.

South Korea's women's clothing brand GGPX, the exhibition hall with leopard print and iron cage as the keynote, the unique model placed in the iron cage, and the hat on the iron cage, give people an alternative beauty, attracted many participants' eyes.

In the design of clothing, complementary lines and mobility, dynamic and static combination, youth vitality, people can not resist, low-key gorgeous and sexy are also quietly blooming.

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< p > the first female sportswear brand TOPGIRL of Taiwan, China. The fashion show in the fashion show area is quite characteristic and full of interest.

Taking sports and leisure as the core concept and adding low-key luxury elements, it fits the tailoring of Oriental women.

Emphasis on comfort and fashion taste, both at the same time, easy to wear self-confidence, charming beautiful appearance.

South Korea's popular brand CLRIDE.n, clothing exhibition area, with classroom and outdoor layout as the theme, highlights the characteristics of CLRIDE.n young people's social activities.

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< p > Wenzhou men's wear exhibition, strength to create high-end market to get rid of low-end competition < /p >

< p > led by the Wenzhou clothing trade association, the "China (Wenzhou) high-end men's wear and fine goods manufacturing hall" promoted by the Wenzhou municipal government has made a new appearance in the men's wear hall, with the slogan of "high-end men's wear watching Wenzhou", vigorously promoting the manufacturing standards and strength of high-end men's wear in Wenzhou.

The exhibitors include 5 Wenzhou men's clothing enterprises such as sage crocodile, Kuai Shuai, plummer, Sfat and Canelli.

A few years later, Wenzhou men's wear again held a CHIC exhibition. The only difference is that the Wenzhou Pavilion is mainly "manufacturing" men's clothing enterprises.

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< p > Chen Qixiang, Secretary General of Wenzhou clothing trade association, told reporters that "the chairman Xi's visit with his wife Peng Liyuan is a homemade brand. This has given the Chinese garment industry great confidence and encouragement.

In the future, consumption will be reserved consumption, which can avoid the backlog of goods.

Wenzhou has launched many high-end men's clothing brands this time. It is also following this trend and making efforts to build new advantages of Wenzhou's high-end men's wear brands.

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< p > through CHIC2013, we can see that the brands of YOUNGOR, Bosideng, and red beans are multi brand exhibitors, constantly subdividing the market, attracting consumers through different groups and brands with different characteristics, influencing consumers by way of life and culture, and constantly building new advantages under the new situation.

Some domestic enterprises have begun to introduce foreign brands and try to occupy a place in the market by introducing foreign mature brands into China. This will speed up the shuffling process of China's men's wear market.

Wenzhou fashion show will be a joint column in the Chinese men's wear market.

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< p >, having experienced the shuffle of 2012, we hope that Chinese men's clothing will be able to produce new brilliant and reordering in 2013, and build new advantages in the new era. We will wait and see.

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