Shuhe Has The Best Cobbler Craft In China.

Shuhe has the best craftsmanship in China.

Although the local handicraftsmen living in Shuhe are rare, many foreign craftsmen gathered here. The new Shuhe people began to dream of cobblers in Shuhe.

When he saw Yi Tian, he just went to the courier company to send an order online that morning.

He said that the courier cost last month exceeded 40 thousand yuan.

Because of the opening of the "Internet Cooperative", the owners of leather goods stores in Shuhe basically know Yat Tian.

"My daily job is to get up in the morning and pick up all kinds of orders in front of the computer, then make a phone call to the cooperative shop, and take the first day's bag in the shop in the afternoon, then send it to the courier company."

Yi Tian said.

Yi Tian from Guangdong has worked in Shenzhen for electronic products and has been a cottage netbook. Once she came to Lijiang, she could not find the North until he discovered the great business opportunities of Shuhe leather goods. So he organized the leather handicraft in Shuhe Town, ordered orders on the Internet, and ordered the handcrafts to be handed out to the artisans at the fastest speed. After a unified recall, the order was sent by the courier company.

"The shop is ready, that means the quantity will go. I can only do my best to retain the handwork on the production of the bag, but if it is impossible for the former Shuhe cobbler to start from the skin, only the master can cut the skin, sew, add metal and paste the film after receiving the order."

Yi Tian said that such an Internet Cooperative needs to take the quantity and maintain its characteristics in the process of operation, so it can only find a balance between customization and scale.

Although it is called a co-operative, there is no employment relationship between Yi Tian and manual masters. When the online orders come to the master, they do not live in the business of their respective stores, so there is no management in such a mode.

In addition to designing his own bag, there is also a special team design style.

In addition, Yi Tian also invited special models and photographers to pack and promote their products.

It is understood that in 2012, the sales volume of the online store was close to 10 million yuan, and the per capita consumption was about 350 yuan.

"The amount of online shopping can not be entirely manual, but only as much as possible to retain some manual production."

He said.

When Yi Tian sold hot leather products to Shuhe on the Internet, a hand-made workshop, a handcrafted craftsman, was produced in the streets of Shuhe in 2011. The hand-made products, unique design, and wild handmade texture were also sold by customers. The handmade leather handbag priced at seven thousand or eight thousand yuan was also favored by customers.

About Jin brocade, it is no doubt that Shuhe is a real luxury. The average price of a bag without carving is around 4000 yuan. If the price of carving flowers is about 7500 yuan,

The founder Yang Xiaoman (wheat) is not very old. Every time he sees him, he has a living in his hands, not cutting the skin, carving, cutting, cutting, grinding and carving. Each step is done with his own hands, and the cocoon left behind by his hands after long term leather is very inconsistent with age.

Wheat can be seen at first sight in Lijiang, and Mrs. Mai first opened an inn in Lijiang. Mrs. McGrady, who likes bags, ran an old embroidery shop and sold embroidered pieces and embroidered cloth bags. During the business process, many customers like to make old embroidery on their bags, so they have the idea of making leather bags.

"At that time, my wife liked it, so he went to learn art, and found a great turn in Shuhe. Finally, I found a leather bag shop near Shuhe.

Wheat said, it was the end of 2010, a week spent 300 yuan to learn leather production, contact leather, this technology is deeply attracted.

Later, a wheat with certain artistic skills went to Shenzhen to learn crafts with a Taiwan fur art teacher. Later, she began to design and make pure handbag, and opened the first brocade shop in Shuhe by the end of 2011 and the other two people.

One month from the Jinjiang shop, one bag did not sell, and after a year, the cost was recovered.

The 12 square meter shop is small but exquisite, with hand-made products.

Friends, jokes with the wheat, "it feels like the top."

When I first started. "

There are not many bags in each shop, 30 or so, each bag is not in stock.

"Handmade things can not be quantified, it is impossible to batch, the same bag is not much, basically the color will be different."

Wheat said that every master can make 3 carved bags a month, and 6 bags can be made from plain flour bags. Now he has 5 masters in the shop, and two apprentices can only do some simple craft at the same time.

The classic bread and carving bags are equally colorful here. The carving process of wheat combines traditional patterns with Japanese carving techniques.

The most classic of all kinds of carving is the Tang grass pattern. It is a traditional Chinese pattern, mostly for lotus, orchid, peony and so on.

"Now we are going to add more featured elements, such as Rudong Ba Wen, WA cat, Pi Xiu".

There are more and more personal customizing in the brocade store. It is also common for guests to spend more than 10 thousand yuan to make a package. Guests in Shanghai, Beijing, Shenzhen and other front-line cities have become guests.

The main source of tourists.

"In addition to the usual contents of names and patterns, guests once asked to make their avatars on their wallets."

Wheat said that in the matter of making bags, we must go to the extreme and develop in the direction of handmade luxury goods.

For the future planning and development, wheat said, his goal is to be able to fill 5 stores in the country, because the whole handicraft technology, adhere to the original, every step by hand sewing, do not scale, but for quality, handbag handmade in Shuhe to the top.