Leather Goods: New Pformation Of Old Stores
Many leather shop owners in Shuhe are worried about their own business difficulties, but there are also local and foreign cobbler trying to change.
Commodities need to go along with the times. They must inherit and protect them without profits. Li Jinfeng often put this phrase on the lips.
In the early 80s of last century, Li Jinfeng opened a shop on May 1 street in Dayan city. At that time, how to start his fame and how to get people to buy sheepskin shawls in the shop became the biggest problem before him.
The market price was 8 yuan, he sold 2 yuan, and the shop on 51 Street opened up under the promotion of low price promotion.
2, a low price promotion. I didn't think that the shawl made by myself was recognized for a month. After the early development of the low price, Li Jinfeng made a big adjustment in the price.
"Others sell 8 yuan, I sell 10 yuan, the leather I made is really worth the price. After the price adjustment, the customers still have no reduction. The quality is good, and they are comfortable, and no one wants to buy it."
Li Jinfeng is always confident in his craft.
In the early 80s of the early 80s, Dayan ancient city encountered overseas customization.
"A foreigner spent 1300 yuan on custom-made coats, leather pants, shoes, foot covers and hats."
At that time, Dayan ancient city was basically not commercial. Li Jinfeng made leather goods every day in his shop.
In the early 80s of the last century, 1300 yuan was described by Li Jinfeng as the first bucket of gold in the career development period.
Now Li Jinfeng's Shuhe.
Leather and fur
The store is the 43 year old daughter.
Li run Liang
Help to manage.
"Formerly specialized in making traditional leather goods, selling Naxi Seven Star shawls, but in order to better develop in the ancient city, now mainly produces leather cap and more popular fur fur, these things are more popular with tourists than traditional leather goods, and the pformation of shops makes business better than before."
Li Runliang said.
In addition to adapting to the needs of the tourist market, the Shuhe fur store has opened a shop specially selling seven star shawls and sheepskin gowns beside the Zhongyi market, and the traditional manual process has made the seven stars of their home.
Shawl
Especially in the market.
"Now there are many outsiders in leather goods in Shuhe, who are skinning, sewing and producing products."
Li Jinfeng said that the reputation of Shuhe's cobbler brought many outsiders to Shuhe to sell leather goods.
"Commodities need to follow the times."
Referring to the fact that many outsiders are now making leather goods in Shuhe and opening their outlets online, Li Jinfeng said that this is also a good thing, so that Shuhe leather goods can be further sold, so that people can buy them wherever they are.
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Nowadays, the cost is high, the leather is too bitter, and many young people are unwilling to learn the traditional technology of leather making. Under such circumstances, the old craftman's traditional skills are difficult to be inherited. They have not abandoned the expensive skill or they have not put down the awl for years.
Li Jinfeng, a 74 year old old cobbler, has rarely made leather himself.
Now few people in Shuhe will have traditional leather making methods, starting from a piece of leather until they are made into leather products for at least a month.
Zhang Shaoli said that when he was able to make leather a few years ago, he occasionally made a few things himself, that is, making a memorial for his family and friends.
Traditional tannery technology has long time, many procedures and high cost, and has been gradually eliminated by the rapidly developing commodity economy.
According to historical records, in the middle of the Qing Dynasty, Shuhe imported rice pulp and nitrate to make fur.
At the end of the Qing Dynasty and the beginning of the Republic of China, a large number of large scale leather workshops were opened. The Shuhe cobblers began to produce leather goods such as fur robe, fur coat, collar, leather rope, leather bag, round mouth leather shoes, Tibetan high tube shoes, Tibetan belts, wallets and so on. In the 80s of last century, some people spent 300 yuan to customize leather shoes. They said they were of good quality, good skin and comfortable clothes.
Now the shops of old cobbler in Shuhe are hard to see. Li Jinfeng's family is located in the Shuhe fur store in the fifth street of Dayan city.
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