Beautiful Chinese Silk Industry Promotes Silk Culture And Promotes Added Value Of Products.

　　 "Silk and beautiful China" has something to look at this year.

Interview with Yu Yuenan, vice president of China Textile Business Association

"Chinese people are right. silk The understanding is far behind the textile materials such as cotton, linen, wool and modle, which are far behind the consumption ability of the Chinese people. Silk has been chilled for many years. " Yu Yuenan put down his teacup and breathed deeply.

Yu Yuenan, who is also chairman of the silk Specialized Committee of the China Textile Business Association, has visited more than 60 silk companies nationwide since he worked in charge of silk and Specialized Committee. He has formed a deep knot with silk and the industry.

"I want more people to know about silk and domestic silk brands, and I would like to see more and more people wear silk. clothing Silk textile products. Silk is part of China's 5000 year old culture and is something that the Chinese people are proud of. Yu Yuenan said.

In February 9th, the reporter came to the China textile business association to interview him. He listened carefully to the silk culture history, the silk industry and the upcoming "silk beautiful China" series of promotional activities to be held in Shanghai.

The silk China project is no stranger to many people. In 2014, with the twenty-sixth China silk trade fair as the platform, the China Textile Business Association opened up more than 300 square meters, and built three great creative exhibition areas, such as the silk culture corridor, the modern home life hall and the dynamic show show. Over 100 silk products from more than 60 silk enterprises across the country conveys elegant elegance and silk culture from several different categories, such as home textiles, clothing and accessories, showing the elegant and elegant appearance of China's silk terminal products.

"But this year's activities of" silk and beautiful China "and" Chinese Acupuncture Association Compared with last year, there are a lot of bright spots this year. Yu Yuenan said. {page_break}

　　 Highlights 1: famous brands embrace "bright sword"

In the upcoming China cotton knitwear fair, the national textile business association of China will be held this year. Silk industry The "ten silk brands" selected in the selection of excellent brands will meet with you. In order to carry forward the silk culture, cultivate the national brand and enhance the added value of silk products, the China Textile Business Association organized the national key provinces and cities silk association secretary general, the silk academy Professor, the industry media and the quality inspection organization and other senior professionals to form an appraisal committee, and selected the "ten silk brands" in the association's silk industry member enterprises. The "ten brands" will be centrally displayed and personalized display at the center. The silk brand promotion and audience interaction at the scene avoided the embarrassment of last year's "Silk China" merchants who wanted to talk about cooperation but could not find the responsible person.

　　 Highlight two: visible, touches of "new suit"

A major event in the silk industry in 2014 is that in November 10th, at the APEC leaders' welcome banquet held at the water cube, leaders dressed in "new suits" to make the National People's eyes full of happiness. Of course, in the "Silk China" activities, the Wujiang heyday and the Zhejiang Dali two enterprises that provide fabrics for APEC leaders in China will show you. New suit "So that these fabrics can be seen and touched.

Yu Yuenan said: "no matter the people in the silk industry or the ordinary consumers, most of them only see" new suits "from TV and pictures. But this time it will surely bring you a lot of eyes. "

　 Highlight three: the praise of ancient silk culture

The main purpose of the silk and beautiful China campaign is to promote silk culture, cultivate national brands, expand consumer demand and enhance the added value of products. The working people of the Han nationality were the first to invent and produce large quantities of silk people. In the long term labor practice, they invented the technology of raising silkworms, reeling silk and weaving silk, and made brilliant contributions to the material civilization of mankind. This is the glory of China and the crystallization of the wisdom of the Chinese people.

As a Chinese descendant, it is obliged to understand the history and culture of silk and regain the national self-confidence and pride. The main fabric of the "new suit" worn by APEC leaders has adopted the song brocade of one of the three famous brocade in our history with ulterior motives, and song brocade is already a national intangible cultural heritage. The three famous brocade of song brocade and Shu Brocade and cloud brocade play a very important role in the history of textile in ancient China. Clothes & Accessories 。

"At the scene of the event, we will give a detailed introduction to the three famous brocade so that people can have a deeper understanding of silk history and increase people's cultural identity and national pride." Yu Yuenan said.