Merchandising: The Aim Is To Sell Products And Make Profits.

Reaffirming the importance, props and commodities of real goods and creating visual images.

It means that when designing a prop, it should make goods become the most conspicuous objects. The following props will have more details and personalities, but they are still not very heavy.

After making clear the main functions and display of the props, minor focus elements are used as support.

What needs to be remembered is some ornaments to models and other visual props. These things are not limited, such as toys, colors, molding pads, theme presentations, associated displays, and even brand signboards.

Today, shops

In the right direction, a well-designed set of props supports the demand for display in wall and mid island areas.

We have discussed the importance of making products more conspicuous, so that customers can find the contrast and purchase goods more easily and quickly. Next, let's talk about the second step, children's clothing.

How to get the target terminal customers.

The reason why retailers get the target end customers is that children are interested in their stores. To get the best answer, let's look at some brand and business stories that have successfully found the answer.

Retailers such as Disney, Warner Brothers and universal studios have attracted customers with exciting and visually striking indoor environments.

Using lively, fictitious cartoon or action hero personalities and various colors, lines, materials, lighting effects, videos and music, this group defines the retail indoor environment as a real retail theater.

Obviously, a special activity needs to be planned in advance, but it is easy to carry out in any shop, so long as the design team has a comprehensive understanding of how to correctly start the design and plan, even small shops can do it.

The global chain restaurant, McDonald's, bought toys 30 years ago, introducing Happy Meals, attracting children and letting them visit restaurants more.

In fact, compared with food, children are more interested in toys and allow parents to take them there.

As parents, I have bought many happy packages.

Then, they have outdoor McDonald's arena, no longer confined to indoor space, but also used the photos of Ronald MacDonald.

Not long after that, many other fast food chains copied this practice and competed with McDonald's.

In order to maintain market share, they have no choice but to copy similar practices.

In China, KFC also adopts similar practices, but does not like to provide large quantities of toys, but only to provide them at a certain time.

Retailers of children's commodity businesses also like to improvise sales with small toys, decorations, bed and bathroom accessories, plush toys or a unique brand of a product.

So, retailers, let's consider jumping out of the box, or learning from McDonald's and KFC's case how to make ourselves different from our competitors.

As for how to increase visual excitement, a simpler way can be combined with a regularly changing theme screen or directly adding elements of visual interest and support, or planning a visual display program, especially in the shop window area.

As for lighting, it is the right way to be brighter than the more intense light.

Finally, this group of retailers must have a well trained and educated store service team, familiar with merchandise and target customers.

So what should you do to make yourself a successful children's wear retailer? Please do your homework from the perspective of customers.

Think like a child and plan it synchronously.

As Albert and Einstein said, "difficulties and opportunities coexist". Are you ready?