Innovative Ideas For Promoting Retail Stores

One can't make bricks without straw,

It is a prerequisite for the success of a store's sales, and no sales opportunities are available without traffic flow.

How to attract customers into stores has become another important thinking dimension of promotional activities planning.

It's a way to gather people's interest in attracting customers. It's a fly in the ointment that such activities are usually not targeted customers. Customers who really want to buy do not necessarily have to come to your activities. Instead, some cheap and cheap people will swarm in. But store promotion is popularity, and free can help you do that.

Unlike promotional activities, the other way to attract customers into stores is to strengthen staff interception, provide adequate training and incentives for the temporary promotors who distribute the single page, so that they can not only have the ability and willingness to take the initiative to catch customers in the store, they are no longer how much money they charge for a day, but rather how much money a customer gets into the store.

The biggest difference between net fishing and single rod fishing is to spread nets and catch fish.

In the future, such free activities will be upgraded to buy and sell, so that when you launch activities that are attractive, you can always stimulate customers who don't want to buy the order. Buying is the activity that I personally prefer to buy for everyone, because it has certain randomness for such activities, and it can also stimulate the gambling psychology of customers to try luck.

Another feature of net fishing is to first drive the fish into a region and then shrink the area until the net is closed. Closing shop group buying is one of the best ways to promote net fishing. When customers are summoned up, the door is locked. How many people are not impulsive in the warm sales atmosphere? Even if you are not impulsive, you can not leave.

Another challenge faced by the sales promotion is that the customers who enter the shop are in a suspicious manner and no one is willing to place the order first. What should we do when they face the situation? Someone is looking for a "support" so that they can advance the order to ignite the atmosphere of the whole scene.

Naturally, they will follow suit.

I have reservations about whether such a practice of deception is feasible or if it is perceived by the customer and how to deal with this embarrassing situation.

To speed up the order of customers, so that customers can buy now is not as difficult as you think, "limited time rush to buy", "the first 20 gifts each day, plus the gift limit", these three activities can speed up the purchase of customers.

Customers only plan to buy a product, can they find ways to buy more for them? For many industries, this is not difficult.

For example, when many owners decorate their homes, the wall may be waterproof only 1 meters, and the height of 1 meters is obviously not enough for waterproof products. Can we try to stimulate the owners to achieve two meters? The answer is yes.

The clerk will tell the customer that only 10 percent off of the water is bought for one meter, and that the additional one meter can enjoy 50 percent off discount. But I will never buy the 30 percent off meter promotion for 2 meters, because only in this way can the customer increase the consumption of 1 meters.

This sales promotion method is very common in the clothing industry. The only drawback is how to prevent the salesperson from encouraging the customers to spell the order during the process of operation.

However, if the second products are required to be the same as the first one in the sales promotion rules, the possibility of the owners' making the list will be effectively controlled.

Want to improve

One way of thinking is to let customers buy more, the other way is to make customers buy more expensive.

But to encourage low-end consumers to buy high-end products, it seems to be an easy problem. If we sell special products to high-end products, we will undoubtedly degrade high-end products.

On the basis of adhering to the price of high-end products, the promotional activities we can choose are product upgrading, the original price of high-end products is 800 yuan, and customers are now planning to purchase 400 yuan products. So long as customers are willing to add 200 yuan, they can purchase 800 yuan products.

An increase of 200 yuan on the basis of 400 yuan seems to increase too much money, and high-end products have not made special promotion, in fact high-end products only sell 600 yuan price.

This form of sales is to be controlled, that is, the number of high-end products purchased by each customer, and customers' experience of high-end products, rather than special sales promotion for high-end products.