How To Do Promotional Activities Properly In Clothing Stores Is Amazing.
clothing
If a store wants to do a good sales campaign, it must be "three good", "one display" and "four help".
"Three good" is:
(1) hang up the banners and spreads and hang them in the conspicuous places. It is best to hang up the company's several product banners to highlight the overall effect.
(2) stick up POP, such as poster, poster, sticker and so on.
(3) the company's products
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Play with the tape.
"One display" is:
Sort out containers and display products well.
Product display is
Sales work
A very basic and very important job in China.
But most pesticide sales staff do not pay attention to product display, and some people even have no sense of product display.
Related data show that science and technology can adapt to consumer psychology and consumer demand, Chen Ling can drive the growth of 30%-40% sales. A good product display can promote the purchase of 70% non pre planned consumers.
We will notice this phenomenon: products with better display and products that retailers can readily get will be the products that he is pushing.
Attention should be paid to the following techniques:
(1) strive for the best display points: the first thing you can see in the store and the line of sight is high, and the retailer has the best hand to get the rack of the product.
(2) the commodity label must correspond with the commodity accurately, the display surface must keep clean, the arrangement should be neat; at least one product should put more than 5, in order to highlight the overall effect.
Several series of products of the company are placed on a shelf for special purpose.
(3) pay attention to the artistry of placing: the order placed between different products and different packaging should be scientific and orderly (generally arranged in small to large order, in line with the normal aesthetic standards of people); boxed or bagged products should be placed vertically and uniformly.
If there are conditions, it can be a good display method to stack the empty products sold in the store outside the store.
"Four help" means:
(1) packing products for customers;
(2) help customers answer questions;
(3) help customers to greet customers;
(4) to help customers clean, put, put and clean products, promote sales staff and remember not to care about the products of their own company. They can combine retailers with other products, such as products that the company does not have, which can help customers sell.
The above is the essential treasure shop of promotional activities for clothing stores. I hope you can make a reference for promotion activities of clothing stores, and strive for amazing effects of promotional activities.
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