Changsha Welcomes The Opening Tide Of Metro Business
In December 21st, let the star city people wait for a long time subway line 1 from May 1 square station to North vehicle station, up to 8.44 kilometers long to achieve double track long rail pit.
It is reported that the whole project will be fully completed by the end of 2015.
The closer the subway completion date will change the way Changsha consumers travel, the shorter the time and distance between the East and the West and the north-south direction of Changsha.
Last Saturday, the commercial center of the central plaza was officially opened. It is also the first commercial project in the province.
And this week, near the Metro Line 2 Xiangjiang middle road Changsha Hisense Plaza, the car west station site Mall will be opened one after another.
When Metro radiation circles change from a single direction to a full range of radiation, what business opportunities will Changsha business face?
At the end of December 2015, Metro Line 1 will be completed on the whole, and Changsha's "Metro business" is coming into operation.
In December 19th, the first subway direct business in the province was officially opened in the first phase of the Central Plaza commercial project.
Because of seamless docking with the metro, consumers can enter directly from the exit No. 1 of Changsha Avenue.
It is understood that the first phase of the MTR business meeting with consumers in Changsha includes the main stores such as the beauty supermarket, the food plaza and so on.
In 2016, nearly 100 thousand square meters of commercial center opened in the Central Plaza of Changsha. It will become the "nearest city complex".
In addition to the business of the Central Plaza, which has already been opened, Changsha Hisense Plaza, which has a total commercial area of 130 thousand square meters, will also open in December 22nd.
The commercial project, which belongs to the Qingdao Hisense group, has attracted much attention since its signing. It is located only 2 blocks away from the Xian Xiangjiang Middle Road station.
The shopping center said publicly that the opening will bring together more than 500 brands at home and abroad, of which 55 are for the first time in Hunan.
Next to Changsha
Hisense Plaza
It is Mall, which will be officially opened in December 23rd.
According to the staff of the department store, the commercial area of Nusa Mall, which is the main car west station business area, is 1 square meters, and its geographical location is close to the B2 exit of Metro Line 2.
More than that, the group of friends and friends who had been running the underground shopping mall of May 1 square for 30 years ago has been working quietly for years.
Hu Zijing, chairman of the friend's office, said that an underground commercial plaza with a total area of 50 thousand square meters will be set up in this area.
He also revealed that the mall will keep pace with the construction of Metro Line 1 and meet with the people of Changsha on the opening of line 1.
Although the flow of people is not worried, how to turn the flow of people into passenger flow is still worth further discussion and research by businessmen in Changsha.
After more than a year of trial operation, the subway began to try convenience stores.
Operation mode
Tianfu convenience store began to appear, and the good shop that had been settled for a long time was silent after "busy" for a while.
"People are there, but they are all on the way. Who will stay?" said Mr. Liu, who was doing a small business at the subway. Even during the good weather, 1 of the 10 consumers stopped to take a look at his booth.
In the eyes of a shopping mall responsible person in May 1 business circle, subway business can be divided into two forms, one is direct subway shops, and the other is consumers' consumption on the way, mostly for casual dining and small consumption.
The other is a large shopping mall that is directly connected to the subway. This format is relatively high-end. The subway is a drainage tool for it. "Metro business has to keep consumers' footsteps, and the layout of their businesses is particularly important. The leisure products with younger and fashionable styles are more competitive."
Whether in Shanghai, Shenzhen or Beijing or Guangzhou, Metro business has matured along with the improvement of urban subway traffic.
And the consumption form also entered the Changsha market with the official appearance of the Central Plaza subway business.
Under construction, it has exceeded 350 meters tall in December 17th.
Changsha
The Golden State Center will be another masterpiece of "Metro direct business".
Hu Zijing believes that after the opening of Metro Line 1, it will rendezvous with Metro Line 2 at the May 1 square station to form a "golden cross". The daily passenger flow of not less than 100 thousand passengers will bring vitality to the economy and commerce.
According to the insiders, the Metro economy is a symbol of urban development, and the "subway bonus" is the benefit of the subway to stimulate the city's economy. When the time cost from the south to the north is shortened to 30 minutes, the travel of the consumers becomes simple. The commercial projects near the Metro also naturally have larger radiation areas. "The subway in Changsha forms a cross line, making the consumers in four directions more convenient to go out, and the emergence of more commercial forms also means that the business of entertainment capital is gradually moving closer to the first tier cities."
Of course, more opportunities are given to the plots which seem a bit remote in the past.
The opening of the Central Plaza of deshon and Yun DA has begun to take shape. The business circle of the high-speed rail south station is emerging. The collection of shopping malls such as Wangfujing department store, BBK, Metro and other shopping malls has changed the lonely state of the former Hexi only commercial plaza Lushan store.
The city's commercial projects are everywhere unlike the real economy, which is facing the cold winter under the impact of the Internet. Even Vanke City, located on Fuyuan West Road, has introduced a small business project like Hippo park.
"The subway is noisy, gold is worth two."
It is not only a common saying of real estate, but also more opportunities and energy for commercial projects and layout.
Hu Zi Jing said that in his plan, the May 1 square subway business was set up to 40% catering and leisure, mainly targeted at young people, women and senior white-collar workers with purchasing power.
Obviously, in the eyes of the industry, the future leisure oriented complex business will be more popular than the simple department store.
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