Martha'S Flagship Store In Beijing Is Still Popular In China.

Marsha Beijing flagship store is located in Beijing World Trade Street shopping mall, covering 1500 square meters, providing women's clothing, men's wear, underwear and children's wear. In the food area, it provides more than 1200 kinds of 100% imported foods.

Kostas, chief executive of Marsha international, said that the opening of the first flagship store in Marsha, Beijing, shows that Martha is fully committed to the development of the Chinese market and is also a constant investment in the Greater China region. The flagship store will join Marsha's online store on Tmall and Jingdong's two online shopping sites to consolidate Martha's popularity in Beijing.

Martha, a British consumer favorite retailer, is delighted to be here, said Mike, acting director of the British Trade and Investment Administration (MichaelCharlton). Beijing See Marsha's store.

He believes that the current Sino British relations are in the "golden age". Chinese President Xi Jinping's visit to Britain in October made Sino British relations more harmonious. In this context, the British landmark. Department store brand Setting up a store in the Chinese capital is in line with the needs of both sides. "At present, the number of international brands that Chinese consumers are exposed to is unprecedented. The opening of the Marsha flagship store in Beijing can introduce British high quality brands to Beijing consumers to meet their more diverse needs." Chomac said that in order to make the vision of Sino British cooperation faster and promote the development of bilateral trade and investment, we hope more British companies will follow Martha's footsteps and enter the Chinese market. To this end, the British Trade and investment promotion agency will help Martha develop in China, while encouraging other British companies to enter the Chinese market.

Martha has more than 480 stores in 59 regions of the world, and its international department has a revenue of 1 billion 100 million pounds in recent years. At the same time, Martha in Ireland, Belgium, Holland and other markets adopted a combination of online and offline sales, which has also achieved good results in the Chinese market.

According to Kostas, 2013 Marks & Spencer It has entered the Chinese online sales field, and its flagship store in Tmall is mainly clothing sales, while Jingdong sells wine. In the first half of the 2015~2016 fiscal year, Martha's sales in China increased by 74%, and Tmall's weekly visits reached 400 thousand, and three out of four came from Martha. During this year's "double eleven" period, Marsha online sales achieved the best results, an increase of 80% over the same period last year, and led to a 20% increase in physical store sales.

Plus Beijing flagship store, at present, Marsha has 10 stores in China.

He believes that Chinese consumers have their own preferences for high quality products. Take clothing as an example, Chinese consumers have their own requirements for fabric and cutting. To this end, Martha increased the supply of trumpet women's clothing in China, while in men's clothing, 50% is the repair money, which is the result of the online survey.

Kostas stressed that the development strategy of Martha in China is long-term and will continue to adhere to the principle of balanced development under the line and line. In addition, it will continue to look for partners and new opportunities for development.

Kostas said that since entering China in 2008, Martha has been adhering to the prudent development strategy in China, gradually increasing its popularity through the stores in Shanghai, and hopes to gradually expand the market in China's first tier cities on the premise of a solid foundation.