How To Plan An Efficient Sales Promotion Campaign

In fact, sales promotion means nothing more than "gift", "discount", "down", "return" or combination.

Therefore, it is particularly important whether the title of sales promotion can catch the eye of the customer in an instant.

Generally speaking, good activities are first clear to consumers through concise themes, while at the same time, they can catch the attention of consumers. Otherwise, they are just wasting energy.

The theme of activity is just like an activity invitation, which is related to the ability to attract customers into the shop. As the saying goes, only the guests come, the feast is meaningful.

So, how to conceive the theme of a "eye catching" sales promotion campaign?

The most important thing to consider when writing a topic is:

What do consumers want? Why do consumers buy your clothes? What interests can this topic bring to consumers?

With these questions, the theme of the activity can be divided into the following aspects:

In this way, the activity will be abstracted from the best interests created by customers.

"They are all goods that are decorated and renovated. They will be decorated immediately, and they will be cleared up in tears."

The above headlines are easy to understand and let the customers know at a glance. Your shop is doing clearance activities (remember: what customers see at first sight).

Emotional marketing is to take personal differences and needs of consumers as the core of enterprise brand marketing strategy, and achieve enterprise by means of emotional packaging, emotional promotion, emotional advertising, emotional reputation, emotional design and other strategies.

。

The reason why consumers are recognized is that they satisfy consumers' specific needs for products: consumers enjoy preferential prices in addition to buying products, and they can also exchange spiritual pleasures through products (such as self confidence and self interest).

Therefore, we can also use the title with "emotional advertising" to attract customers' attention.

"Goldlion, a man's world", the familiar slogan, only used eight words.

The emotion of the person is caught.

For male consumers, this slogan seems to say: only wearing Goldlion can qualify to join the world of men. It seems to symbolize the spirit of men fighting for their careers.

Sentences with interaction and color conventions are often used in the theme of promotional activities, which is more attractive to customers.

Headlines, affinity, and more appealing, can stimulate customers' sense of participation, and there will often be many people in the same place, which will help improve the joint rate.

You may have noticed that the major Internet shopping platforms such as Taobao, Tmall and Jingdong often use headlines in promotion.