Clothing Store: Seasonal Fashion Promotion Strategy

Nowadays, the competition in the clothing market is fierce. During the season changing season, the clothing of those seasons has made the shopkeepers headache.

At this time, many businesses use competitive selling methods to deal with inventory, which will undoubtedly have a bad effect on the image of clothing brand.

How to deal with seasonal clothing and how to promote clothing sales during the season?

Discount processing.

Discounted seasonal clothing is the most old-fashioned way of promotion. It is also the most acceptable way for consumers. Although it is not suitable for seasonal wear, it can be used in the next quarter, and the price is more affordable.

Two, pform circulation channels.

Changing sales patterns can also attract the attention of many consumers. Just like wedding photography, with the help of model stage display, brand clothing can also attract customers through activities such as floats, cartoon characters and so on, so that they can feel the brand new feeling and enhance the brand impression.

Three, when

For customers.

At the scene of sale, the words "buy one get one" are presented, and the clothes that are originally priced not high and have functional clothing are presented to the customers. Under normal circumstances, the customers will carefully select them until they pick the right ones.

Giving them a sense of surprise will enhance their customers' interest in brands.

Four, with other seasonal clothing sales.

Before spring and summer

It can be sold across the season. It can be used as a winter primer and can also match seasonal fashion.

It is possible to form a more popular style of clothing, not to reduce the value of the season.

Five, as the inventory, the next year to sell, over the season clothing will not necessarily be out of fashion, according to the fashion cycle, the year before the popular clothing in the next year is still more popular with consumers, especially in the coming year, the market will continue to be hot clothing.

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Sort out containers and display products well.

Product display is a very basic and very important job in sales.

But most pesticide sales staff do not pay attention to product display, and some people even have no sense of product display.

Related data show that science and technology can adapt to consumer psychology and consumer demand, Chen Ling can drive the growth of 30%-40% sales. A good product display can promote the purchase of 70% non pre planned consumers.

We will notice this phenomenon: products with better display and products that retailers can readily get will be the products that he is pushing.

Attention should be paid to the following techniques:

(1) strive for the best display points: the first thing you can see in the store and the line of sight is high, and the retailer has the best hand to get the rack of the product.

(2) the commodity label must correspond with the commodity accurately, the display surface must keep clean, the arrangement should be neat; at least one product should put more than 5, in order to highlight the overall effect.

Several series of products of the company are placed on a shelf for special purpose.

(3) pay attention to the artistry of placing: the order placed between different products and different packaging should be scientific and orderly (generally arranged in small to large order, in line with the normal aesthetic standards of people); boxed or bagged products should be placed vertically and uniformly.

If there are conditions, it can be a good display method to stack the empty products sold in the store outside the store.