How Do You Sell Your Clothing Sales In The Off-Season To Improve Your Performance?

Price

China's underdeveloped economic situation determines the sensitivity of the vast majority of consumers to commodity prices.

In the off-season, because of the imbalance between supply and demand, the price of commodities is low, which is higher than that of high season products. More and more consumers are interested in "buying in season" to get benefits.

For example, this summer's hot clothing sale in Zhengzhou and other places is the price leading factor. The famous feather clothing such as "Posen" and "Ya Ya" has been sold more than last winter in this summer. In Zhengzhou, a distributor of "persidon" in the silver based trading city has set a record of more than 300 sales a day.

Analysis of its causes, in the winter price of more than 300 yuan down clothing, in the summer only about 100 yuan, the huge difference directly caused the down jacket sales.

For consumers, buying in low season can get more benefits.

Geography

Different location results in consumers.

The commodities that are in the low season are likely to be in the selling season.

climate

The rotation of the seasons has led to climate change, which has also caused many products.

The generation.

If the clothing industry has the strongest reaction to the climate, the rise or fall of the temperature will have a direct impact on the sales of clothing, and there is little demand for products that are not seasonal.

But the climate is not static. In recent years, global warming and winter temperatures are getting higher and higher. This has led to a gradual shift in the peak season of clothing. Originally in March and April, spring clothing was still in the off-season, and has entered the "peak season" in advance.

Strategy

As an enterprise, it is possible for strategic considerations to choose to buy some products in the off-season for stock preparation. There are three advantages in doing so. First, stock preparation in the off-season reduces costs and reduces costs, so that enterprises can occupy in the competition after the peak season.

Advantages; two, we can ensure inventory, avoid selling well in the peak season, and go to the disadvantage of not coming to the factory. Three, we can maintain the relationship with suppliers and enhance communication.

Event

During the off-season, some major events may lead to a shift from "light" to "prosperous".

In addition to the above seven reasons, there are still some demand for off-season. Every year 5 to September suits are on sale in low season, but in many formal occasions, people are required to wear suits to show the formal and importance of meetings.

These consumption also constitute part of the demand for the off-season sales.

Seize the demand, create sales through the understanding of consumer demand in the off-season sales, we realize that in the off-season, consumers still have the demand for products. Only after finding the demand, can we catch the demand and guide the demand through scientific marketing strategy, and then expand the demand, so that we can finally achieve sales performance in the off-season.