Electricity Supplier Impact On The Retail Industry, Quanzhou Electricity Supplier Forced Department Stores "Downsizing"

According to the insiders, the commercial real estate in Quanzhou is still in its infancy. The development of commercial real estate in the past two years has come to the end. Under the impact of market competition pressure and electricity supplier's traditional format, the future commercial complex will pform to the market segment, and adjust and introduce the format along with the change of consumption pattern, so as to fit the market demand.

Electronic commerce forced department stores "downsizing"

Recently, Wanda Group was destroyed by the explosion, and ten Wanda stores were closed. Jinjiang Wanda Department is on the list.

According to insiders, Wanda Department Store in Jinjiang will not be closed, and has begun to adjust from retail format to experiential format.

Huang Zhongping believes that under the new consumption pattern, Wanda Department store has completed its historic mission.

In the next 3 to 5 years, Wanda will get rid of the burden of department stores.

The "downsizing" is a microcosm of the adjustment of the entire business complex.

"E-commerce shocks the department stores, no adjustment must die."

Xie Jianhui, manager of Extension Department of Quanzhou company, who is a big friend, has spoken frankly.

"The older the mall is, the better. Now some commercial projects will reduce mall and increase the proportion of food and entertainment."

"The golden age of real estate is over, and developers are also looking for new ways out of pformation.

Huang Zhongping said that faced with the new situation, developers should cater to consumers' changing consumption habits and adjust the proportion of formats.

Take the Royal financial center as an example, the new commercial complex will be built. The experiential format will account for over 50%. In order to avoid the impact of the electricity supplier, the middle and high-end fast fashion luxury brand will be introduced under the line. Consumers of this brand will prefer to go to the physical store for consumption.

Huang Zhongping analyzed to reporters, low-end positioning.

With limited consumption power, it is difficult to sustain the sustainable development of the project.

At present, Quanzhou has no such consumption power, especially some luxury goods. Quanzhou people prefer to go to Hong Kong, Macao, Taiwan and abroad.

The survey found that the high-end positioning business in Quanzhou is more in line with market demand.

"Electricity suppliers can impact on retail stores, catering and experiential formats, which can not be done by e-commerce providers, including Tmall, Hakka and so on.

Chen Jianhua said, fast fashion and luxury brands, consumers will still go shopping, this piece will not be greatly affected at the moment.

Chen Jianhua believes that department stores become fitting rooms, some of the low-end brands have narrowed their living space, and high-end high-end department stores can still do so.

Lin Jiande believes that the impact of the electricity supplier on the retail industry, has a real impact on commercial real estate.

But commercial real estate also has its own advantages. One stop eating, drinking and playing Tesco, making full use of high technology, folk culture and developing creative marketing interactive activities are effective means to give full play to the advantages of commercial real estate.

Ma said: "in the United States, the electricity supplier is a dessert, but in China, the electricity supplier is a main course."

This is due to the differences in trade structure between the two countries, and because of this, Alibaba is the only one.

In Lin Shouheng's view, as Ma Yun said about the reasons for success, the rapid development of e-commerce is due to the fact that the trade infrastructure is not perfect enough.

With the pformation of commercial real estate from the extensive growth of scale and speed to the intensive growth mode of quality and efficiency,

It will also face new bottlenecks: the rising cost of logistics distribution, the lack of shopping experience and the lack of entertainment and spiritual culture.

"For the electricity supplier, in my view, it is just a form of marketing.

The future commercial real estate is bound to be a fusion culture, skillfully using high technology, focusing on experiencing entertainment consumption.

We will strive to create intelligent entertainment business entertainment plaza.

In the future, Kaiyuan Shengshi square will hold cultural activities regularly, and will also promote marketing in combination with e-commerce, creative planning, and so on.

Cai Peikun, deputy manager of Development Department of Quanzhou Office of da you Fu, believes that there is still a need for the existence of the entity store, and traditional business can also enhance the consumer experience.

"The real estate industry itself is monotonous and requires a lot of marketing tools to cooperate.

Lots are the innate conditions for commercial success, followed by resource integration. The original business in the area where the project is located can be supplemented, followed by its own formats, complementing the business atmosphere.

The reason why SHOW has been especially prominent in several creative parks is mainly due to the lot and the original hotel and entertainment facilities.