Traditional Industries Such As Shoes And Clothing In Quanzhou Have Opened Up A New Blue Ocean For Cross-Border Electricity Suppliers.

　　 Individual electronic foreign trade

The story begins with a small rental house. Two years ago, M was still "turnip silk in cock wire". After graduating from colleges and universities, the interview failed. After lamenting that life was not successful, it started to cook and rent rooms.

A year later, M has already started a $200 thousand mid class car, and this year, she only did one thing, selling Jinjiang shoes and stone lions clothes to overseas "cock wire radish silk".

No one knows how much money has been made, but M has set up its own company, recruiting troops, purchasing from factories to build factories, and successfully promoting M.

What M is doing is the initial situation of cross-border electricity suppliers: electronic foreign trade. And like M, there is a lot of people who start from scratch and have no production lines.

"For us, the reason for increasing the category comes from the sales platform of the product. At present, many Chinese sellers are stationed in Amazon, eBay and Ali fast selling, which are all similar to Taobao." M always told reporters that in addition to that, we should also understand the scene of customers' use. "For example, the same flashlight may be introduced to Australia's diving enthusiasts before it can be introduced more about its waterproofing performance. In the face of outdoor sports enthusiasts in some inland countries, we should introduce more of its anti knock and shockproof functions."

　　 Spring enterprises start "cross border wind"

It is understood that in Quanzhou to do cross-border electricity supplier enterprises can be divided into three categories: the first category is a factory with many years of experience in various products OEM/ODM; the second category is foreign trade enterprises engaged in the traditional B2B foreign trade; the third category is the production enterprises without foreign trade experience, and they just want to see the cross-border e-commerce boom. It is not hard to foresee that in the future, there will be more enterprises, even individuals like M, who will sell products to the whole world through the retail business platform of foreign trade.

In fact, the first two types of enterprises have accumulated a lot of "big data" in many years of manufacturing or foreign trade experience, such as the export of a product to which standard, which country is the main market, etc. These have a very important reference value for the choice of target market when engaging in Cross-border electricity supplier.

All along, overseas markets are the focus of Quanzhou enterprises and occupy a huge share. In recent years, under the impression that the global economy is down and the recovery is weak, it has become the mantra of many foreign trade enterprises owners for a long time to make foreign trade difficult, and transformation and upgrading are imperative.

　　 Quanzhou Small and medium-sized enterprises are numerous, and the private economy is well-developed, especially for new models and new markets. In the process of transformation and upgrading, many enterprises have chosen to turn around to do domestic sales, while others have made a new way to start cross-border business. Quanzhou's New Silk Road Agel Ecommerce Ltd is the forerunner of Quanzhou's traditional foreign trade enterprises to transform cross-border electricity providers.

In 2010, Lin Shilai, general manager of Quanzhou New Silk Road Agel Ecommerce Ltd, started his own cross-border electric business, which was only a pure scalping product. "With the continuous development of cross-border industries, market competition is bound to intensify. If there is no product of independent innovation, it is very difficult for enterprises to become bigger or brand." In Lin's view, Jinjiang has a complete foundation of shoes and apparel industry chain, and is also one of the advantages of developing cross-border electricity providers. He chose to return to Quanzhou to create a fashionable children's clothing brand "SICIBAY", which opened a new journey for cross-border e-commerce.

"With the support of the industrial chain and products, we can make further layout in terms of channels, marketing and so on." Lin Shi Lai Introduction, the current "SICIBAY" in the channel strategy of horizontal and vertical crossover. "Transversal aspects are mainly Amazon, EBAY, speed sell and independent platform. Vertical distribution will be distributed to overseas distribution websites. Strive to form a combined market in different countries and regions, so as to facilitate product positioning and inventory balance. "

　　 Electronic business platform overseas expansion

Quanzhou, which has many industrial advantages and a long history of foreign trade, is undoubtedly fertile ground for the development of cross-border e-commerce. For many companies seeking transformation, the rise of cross-border electricity providers is no doubt a good news. Long term foreign trade has enabled Quanzhou to take advantage of the product supply chain, and naturally it can take a step forward.

Not only are processing enterprises, industry and trade integration enterprises and individual operators also see the prospect of the retail business of foreign trade, but the platform providers who originally devoted themselves to vertical electricity providers in China have also cast their sights on overseas markets.

A few days ago, reporters learned from the scratch group that KPMG (KPMG), one of the world's four largest accounting institutions, evaluated the market value of the six major ecological platforms of the group. Its valuation of the company's assets amounted to more than 37 billion 600 million yuan, or about 6 billion dollars, as of July 30, 2014.

stay Cross-border electricity supplier On the other hand, the Chinese Federation of Returned Overseas Chinese and the Duke Group signed a strategic cooperation agreement for 5 years. "Cross-border electricity supplier has two steps: we set up an overseas Chinese Unicom with the Chinese Federation of overseas Chinese and the Ministry of foreign affairs, taking ASEAN as the breakthrough point, and domestic institutions taking Fujian, Zhejiang and Shandong as the starting point to introduce foreign brands to launch domestic products; secondly, to build an" interconnected Canton Fair ", to link up all commodity trading markets in Guangzhou, and to cross border markets. Li Linbin, President of cutting group, believes that the development of cross-border electricity providers has adapted to the new trend of global market penetration and integration.

In the capital market, the electronic platform for "Hai Tao" is in the ascendant. In July last year, honey bud completed $20 million in financing, and established only 1 years of honey net to get 30 million dollars B round of financing, valued at more than 100 million US dollars, and the foreign terminal of C2C Hai Tao mode has completed the latest round of financing, amounting to more than 50 million dollars.