Metersbonwe New Retail Mode In Upgrading Tmall Orders An Hour Quickly.

September 22nd, Metersbonwe

Wujiaochang Wanda store is crowded, and several products have been labeled as "broken" in the rush of many consumers, prompting customers to purchase orders from stores frequently, and goods delivered through other stores are delivered quickly.

The bustling phenomenon of the market is destined for the turnover of Wujiaochang Wanda store on the same day.

According to statistics, the store's passenger traffic increased by 150% on the same day, and the turnover increased by 76% over last week.

Many consumers made an appointment to shop on Tmall mobile APP a few days ago, and arrived at Wujiaochang at 9 a.m.

Another group of data at the same time is brightest: in two hours, hundreds of hummingbirds running errands Commissioner from

22 cities

The stores rushed to take delivery of goods to Wujiaochang in the Wanda store.

Prior to that, Metersbonwe has created the first single record: Mr. Lee's order on Tmall mobile App, dressed in blue hummingbird running errands, immediately sent to the door.

It took only 44 minutes to collect from Metersbonwe's official online shop to Mr. Lee.

"Behind the birth of this data is

A new retail attempt with Tmall mobile.

Based on the perfect supply chain and global marketing, we can provide convenient online and offline services for Metersbonwe fans.

This is the new experience created by the brand in the new retail era.

Shanghai Wujiaochang Wanda shop official said.

Store order, hummingbird running errands, immediate delivery.

Consumers will no longer be disappointed when they shop.

The Metersbonwe and Tmall mobile are innovating retail to realize the coordinated delivery and instant delivery of the whole store.

Consumers can direct purchases to stores, and after receiving a large number of orders, the store system will integrate the inventory of goods in the region, find the nearest pfer store, send a single order to hummingbirds, and send them directly from stores, and send them to consumers in an hour.

Not only in the retail mode of innovation, Metersbonwe also used Tmall big data to see the trend of fashion and become the leader of "new national aesthetics".

Metersbonwe has consistently adhered to domestic products and independent design, and has released a new wave of new waves for consumers after 95 and 00.

At the same time, Metersbonwe pays attention to the customer experience of the store, and creates a scenario consumption that is more suitable for the life and work of consumers.

With constantly updated membership benefits, we seek more interaction and resonance with consumers.

This is also the best embodiment for Metersbonwe to realize the "three links" of commodities, members and services.

This cooperation is a new upgrade of Metersbonwe and Tmall in new retail cooperation.

During the 2017 Tmall double 11 global carnival, Metersbonwe joined with Tmall to build 305 smart stores.

Double 11 day single shop day turnover exceeded 1 million 500 thousand yuan, 46% higher than the same period last year, equivalent to other brands of ordinary stores under the line a year's turnover.

This year, Metersbonwe and Tmall further deepen cooperation in the supply chain, global marketing, new product incubation, and so on.

This model intuitively reflects the quality shopping experience that new retail brings to consumers.

Metersbonwe supply chain response capability of national stores provides strong support for this purpose.

Metersbonwe further combs and optimizes the supply chain layout to effectively link product and terminal sales.

At present, Metersbonwe has established 8 regional logistics centers in the whole country, and has built the factory logistics center - the company warehouse - the grid distribution system of all shops.

Among them, Shanghai logistics center can reach 500 thousand pieces per day.

The logistics handling capacity of products, plus the large number of hummingbirds running errands for over 300 people and the strong support of 4 million 500 thousand orders per day, can easily realize the immediate delivery of goods.

Metersbonwe not only ushered in the sale of stores, but also helped the surrounding business circle heat up.

Data showed that Metersbonwe attracted a large number of people to visit shops on that day, of which 78% were young people.

On the one hand, the new retail mode promotes the digital pformation of the brand, and on the one hand brings a large number of young consumers to the shopping malls.

Usher in a brand new industry outlook in brand pformation and upgrading

As a leading enterprise in the domestic apparel industry, Metersbonwe has always maintained a "no ordinary way" change attitude on the way to enhance the competitiveness of its products.

Since 2017, Metersbonwe has abandoned the past single commodity line, accurately captured the multiple lifestyle experience, and changed the main brand of Metersbonwe from five single styles to the following: the NEWear of leisure wind, the HYSTYL of trend fan, the N vachic of urban light business, the MTEE of street fun and the ASELF of Jane Sen. The existing brand matrix has been perfected, and the successful pformation of the brand has been realized to meet the diversified needs of consumers in the new situation.

From the 2018 China Daily, we can intuitively see the positive effect brought by this pformation: the main business revenue of Metersbonwe clothing is 3 billion 938 million yuan, an increase of 35.96% over the same period last year, and net profit of 53 million 114 thousand and 400 yuan in the first half, an increase of 218.69% over the same period last year, and a 116.7% increase in operating cash flow.

The upgrading of the core competitiveness of the brand makes the upgrading effect of products and retail capabilities appear.

Tmall's joint efforts this time are the further exploration of Metersbonwe in the new retail sector and the new countermeasures put forward under the changing circumstances.

It not only fits the brand concept of Metersbonwe's "not taking the unusual road", but also leads the new trend of the current retail mode.

Metersbonwe has successfully completed the brand pformation and upgrading, and firmly grasp the three party handles of "consumers, commodities and store experience", which will usher in a new development in the apparel retailing industry.