Red Dragonfly "Electric Shock" Filming The Film "The Secret Of The Bag"

The official poster of "the secret of the bag" is published recently.

Taiwan powerful actor Lan Ching Lung, otaku goddess Zhou Weitong, pop singer Hu Xia, new generation of male spirit Gao Taiyu and old artist Yan Minqiu and other creators, the image of the film is officially exposed.

The secret of the movie is "the secret of the bag".

Group productions and UMG media are jointly produced and commissioned. Taiwan famous director Chen Zhengdao and new director Zeng Jin jointly directed.

2015 at the beginning of the new year, Chen Zhengdao's movie "return to 20 years old", 5 days of crazy collection box office, was $140 million, and the audience was constantly praised.

Under the heaven, the land and the people, soon to go online.

The three Poster Released in the "secret of the bag" explains the micro film from the perspective of suspense, choice and gratitude, and its creative style is different. It also makes the style of "warmth and suspense" distinct and more attractive.

The secret of the movie "the secret in the bag" takes a robbed female bag as the main thread, and gradually uncovers a hidden past that has been hidden for 20 years and spanned two generations.

This film

The Red Dragonfly Group official said, "the secret inside the bag" is a warm story with "return to the age of 20". It is comparable to the "hypnotist" in suspense and burning brain. It will hopefully bring more surprises to the audience this year.

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According to the results of the report, the newsbirds achieved 2 billion 20 million yuan in 2013, down 10.5% from the same period last year, and net profit of 1.6 billion yuan, down 66.3% from the same period last year.

The company intends to distribute a cash dividend of 0.5 yuan (including tax) for every 10 shares.

In the first quarter of 2014, the operating income of 630 million yuan was 13% yuan, an increase of 5.6% to 54 million 110 thousand yuan, which is in line with expectations.

In the case of the widespread depression in the clothing market, the news bird can achieve such a success, in addition to good business philosophy, I am afraid many also benefit from the multi brand strategy of the newspaper bird.

In the field of clothing, multi brand strategy advantages are inherent. Fashion industry giants basically adopt multi brand strategy, such as the most well-known LV, Prada.

First of all, because of the increasingly diverse and differentiated demands of consumers, multi brand strategy will locate different brands in different market segments, and help to meet different consumer needs.

A brand has a proper positioning, can win a certain consumer group; many brands have many characteristics, and can widely occupy the market.

Secondly, the multi brand strategy can spread the risk of the market competition on different brands, and each brand is relatively independent, so that once the individual brands have problems, they will not bring disaster to other brands and the overall image of the enterprises.

If a single brand strategy is adopted, all the resources of the enterprise will be invested in a brand. Once the popularity of the brand decreases and the reputation is impaired, the enterprise will bear enormous pressure and risk.

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Second, multi brand strategy is a sharp weapon to crack down on competitors and protect themselves.

It has two meanings: on the one hand, the multi brand tree has the strong image of the enterprise, so that the competitors dare not attack arbitrarily; on the other hand, multi brand strategy can occupy different market segments and sales channels, meet the needs of different consumers, and implement close and effective defense so that competitors can hardly get involved.

The news bird group currently owns TOMBOLINI, Maurizio Baldassari high-end brand group, HAZZYS, flangton, middle and high-end brand group, Saint Angelo, younger fashion brand group than Root, and high-end professional wear BONO brand.

Most of the sub brands are in the breeding stage and have not yet made profits.

According to the industry analysis, the development of the main brand of the company is stable, and the development of the sub brand will determine the development space of the company.

However, multi brand mode is also a double-edged sword. Multi brand strategy will not only increase the cost of advertising, but also lead to decentralization of marketing resources. If there is no solid backing as a basis, there is no high-quality enterprise management team and personnel quality, and multi brand strategy is more like a pavilion on the beach.

Therefore, in the future, we will continue to focus on how to allocate resources, reduce the disadvantages of multi brand models, enhance their advantages, and make the multi brand strategy sustainable.