The Lucky Bird'S Brand, The Name Of The Company, Will Reach Hundreds Of Outlets In The Future.

Its brand, the number of outlets, will reach hundreds of outlets in the future.

The brand of Italy middle and high class men's shirt is owned by Fenicia group and operated by Candido brothers.

In April 2014, the brand signed a 25 year distribution contract with the Zhejiang China News bird group.

The news bird group is a clothing sales and production company with an annual turnover of 600 million euros.

Fenicia president

He said, "this cooperation agreement is a key step for an enterprise like ours.

Our company was in 1931 by our grandfather.

He has always wanted to bring Italy brand into the international market.

Three years ago, we decided to find a partner to enter the Chinese market.

The idea at that time was to find a company that is very familiar with the Chinese market and has excellent performance in the retail industry.

We found the Zhejiang wedding bird group in early 2012.

We can see each other at the same time.

This led to the opening of the first store in China at the end of 2012 at the High Island Shopping Center in Shanghai.

After that, a total of 15 branches were opened in the Chinese market.

The agreement signed between the two sides plans to reach 440 stores in China in 2019, while launching e-commerce business in China.

In the year, the newspaper bird group has planned to have 48 stores, each with an area of 80 to 150 square meters, with a total investment of 40 thousand to 60 thousand euros per branch.

Wu Zhize, President of Zhejiang news bird group, said: "we believe that we can achieve this goal in the year, the total number of stores is 440, with an annual turnover of nearly 100 million euros".

The product 70% is men's shirt. In addition, there are some pullovers and several coats. Besides, this season also introduced two trousers for the first time (5 pants for one pair and the other for American pocket trousers).

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Invest in the big fashion industry and gain synergy effect: the fashion industry is developing at a high speed, and the investment scale involved is quite huge.

And the big fashion industry is a new fashion industry derived from the background of people's living standard rising.

The news bird set up investment companies, to invest in it, is conducive to the rapid pformation of the company's pformation and upgrading process, the scope of business to expand to the big fashion industry and emerging industries, help the company produce integrated synergy effect, obtain synergy benefits.

Implement the industry + investment strategy and create a new profit growth point: the purpose of the company's external investment is to implement the strategy of industrial and investment in the context of the overall slowdown in the textile and garment industry, the continuing downturn in the men's clothing industry and the decline in the company's profit rate. Through the establishment of investment companies to invest in emerging industries, seize the effective resources, adjust the investment through the participation of Target Corp and its development prospects, and finally achieve the investment income through the sale or pfer after the listing, constantly reserve new businesses, enrich the business lines, and create new profit growth points, so as to achieve the sustainable development of the company.

Cooperation management, strong alliance: the news bird group is the major shareholder of the company, and is also the controlling shareholder of Rong Yin's investment. In this investment, the company agreed with the related party's investment in Rong Yin, which is responsible for the management of the specific investment project of the bird investment company, and the company pays the management fee and pays the management remuneration according to the project.

As a professional investment company, Rong Yin investment has 5 years of investment management experience. Therefore, the management of project investment with rich investment project management experience can achieve strong alliance and better implementation of company strategy.

The company took the opportunity to set up investment companies to enter new industries and enter the big fashion industry in order to gain synergy effect and create new profit growth points, which is expected to bring more benefits to enterprises in the downturn of men's wear industry.

In recent years, the men's clothing industry is weak, so it is estimated that the performance of the main industry will not change much.

We expect the company's annual EPS of 2014 and 2015 to be 0.18 yuan and 0.27 yuan respectively.