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    Good News Birds: 15 Years Of Recovery Is Expected To Be On The Low Base.

    2015/2/7 16:16:00 19

    Wedding BirdClothingMarket Quotation

    The three quarterly report of the company is expected to decrease 0-20% net profit for 14 years. We have judged that the company has made a comprehensive adjustment in 13-14 years, including recycling agent inventory, integrating multiple brands (excluding 3 small loss brands), adjusting operational ideas and organizational structure. In the future, it will pform from the original high rate, low production rate, low turnover rate and low efficiency mode to high performance price ratio (from 8 times to 5-6 times), with reference to international brand goals.

    High yield rate

    At present, the HAZZYS production and marketing rate has reached 68%, the wedding bird is still 52%, there is still room for improvement in the future, high turnover rate and Gaoping efficiency mode.

    It is expected that the mode change will be reflected in the report in 16 years, and 15 years is expected to recover on the low base.

    Private ordering will become the focus of company development in the future.

    Expand

    To many kinds.

    At present, the company's offline customization has reached 350 million, with more than ten years of operation basis and a large quantity of team members.

    Offline channel

    The advantage is obvious.

    Considering that the pre adjustment of the company is bigger and the fundamentals are expected to improve gradually, the adjustment will be EPS to 0.22, 0.3 and 0.36 yuan in 14-16 years.

    Despite the high valuation, the company is expected to recover on a low base, open up future M & a space and raise its "buy" rating.

    Related links:

    Busen menswear decided to invest 100 million yuan to strengthen the construction of terminal stores and fully promote the "gold terminal" plan.

    It is understood that 60 million yuan for basic decoration support, 40 million yuan for prop design and development.

    The large-scale investment is mainly used in key markets such as Hunan, Hubei, Henan, Shanxi, Shanxi and Inner Mongolia. It will increase the support for franchisees, distributors, new shops, design, decoration and props. In accelerating the pace of expanding the blank market, it will continue to rectify and pform the bad market, optimize the market layout, and make the bad market a new growth point of business performance.

    Busen menswear leader said in an interview: "the company decided to invest huge sums of money to strengthen the terminal store construction. Its purpose is mainly in two aspects: first, enhance the terminal image of Busen men's clothing and speed up the progress of market development; on the other hand, it is also to enable more consumers to enjoy Busen's products and services better.

    This year's terminal store construction, in addition to the investment in hardware facilities, has strengthened the popularization and application of ERP system in software popularization, and will also greatly enhance the training of terminal shop assistants.

    We hope to build a golden signboard of Busen men's clothing through the construction of exclusive stores.

    It is understood that a few years ago, after a lot of market research, Busen men put forward the concept of "gold terminal", and implemented a unified image in the terminal store: from the prop decoration to service manuals, it is necessary to demonstrate consistency, create a distinctive brand image and promote the sale of terminals.

    Zhejiang Busen apparel Limited by Share Ltd has invested heavily in terminal construction, which is a continuation of the gold medal terminal. It will play a crucial role in improving the service quality of shops, setting up benchmarking shops, and promoting the derivation of high-quality shops.


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