• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Adidas'S "Stronghold" Market Has Exceeded 1 Billion Euros.

    2015/2/6 21:17:00 19

    AdidasMarketPerformance

    Recently, Adidas group announced that Adidas sold more than 1 billion euros in the stronghold market in Germany, Austria and Switzerland in 2014, creating the best performance in history.

    Sales in the German market increased by 15%, of which Adidas's sales of football products increased by more than 30%, while running, training and sports fashion products also gained strong growth.

    Roland Auschel, executive director of Adidas, said: "our growth in Germany, Austria and Switzerland is much more than that of the sporting goods market."

    Adidas also pointed out that its main brand is still popular in the German market. According to market research, Adidas has been the top three most popular brands in Germany for the first time in a row.

    In such a big way, the performance in the stronghold market will be highlighted. To understand Adidas's move, we must connect with the stagnation of this multinational brand once in the local market and the aggressive growth of rival Nike in the European market.

    Sullivan, global partner and chief executive of Greater China in Wang Xin, said that Adidas is facing the encroachment crisis in the main battlefield of the European market. Due to poor performance, Adidas's management is under enormous pressure from shareholders.

    In the 2011 to 2013 fiscal year, Adidas's revenues in Western European markets were 3 billion 922 million euros, 4 billion 76 million euros and 3 billion 800 million euros.

    It can be seen that although western Europe is the base of Adidas, its income began to decline after climbing 4 billion 76 million euros in 2012.

    Western Europe's share of Adidas's total revenue declined from 30% in fiscal 2011 to 26% in fiscal 2013.

    Nike's home is the US, while the Western European market is away, but Nike's performance in Western Europe is not lost to Adidas.

    In the 2012 to 2014 fiscal year (the end of the fiscal year of is at the end of 5 every year), the income of Nike's Western European market is 4 billion 212 million US dollars, 4 billion 193 million US dollars and 4 billion 979 million US dollars respectively.

    From a numerical point of view, in the past few fiscal years,

    Nike

    The scale and growth rate of Western Europe's market surpassed Adidas as the leader in this market.

    Take fiscal year 2014 as an example, Nike's revenue in Germany, Austria and Switzerland increased by 23%. Hot selling products are running, football and sportswear, and Adidas is the home of Adidas.

    "Guan Gong dancing in front of a broadsword, Luban making a big axe in front of the door" may be an outsider's view of Nike and Adidas's Western European market competition. But Adidas really has the urge to watch the camp market and boost morale, which also explains Adidas's big move to emphasize its good performance in its old home, which is not only a response to shareholders who are dissatisfied with their performance, but also a response to the aggressive offensive of their competitors.

    and

    Western European market

    Compared with the tense atmosphere, Adidas's life in the Greater China region is relatively better than that of Nike.

    2011 to 2013 fiscal year,

    Adidas

    The income of Greater China increased from 1 billion 229 million euros to 1 billion 655 million euros, and the proportion of Adidas group's total revenue increased from 9% to 12%.

    In the 2012 to 2014 fiscal year, Nike's revenues in the Greater China region were 2 billion 561 million US dollars, 2 billion 478 million US dollars and US $2 billion 602 million respectively, and the growth rate was relatively slow.

    In Adidas's six largest global market, the contribution of Greater China to revenue is at the bottom of the market. In fiscal year 2013, it has surpassed the Latin American market and ranks fifth.

    In the first three quarters of 2014, Adidas Greater China earned 1 billion 323 million euros in Euro terms, an increase of 6% over the same period last year, excluding the exchange rate factor, an increase of 10% over the same period last year.

    Adidas has been growing steadily in the Greater China region. The base camp's performance has been somewhat upsetting. In 2015, it could not be too many bonus points for Greater China.

    Nike is not idle in Greater China.

    Adidas has been sponsoring the Chinese men's soccer team, and has loved you and loved you for many years. But for many years, the time was to kill the pig knives. Finally, she gave up the sponsorship of the Chinese men's soccer team. The result was immediately picked up by Nike as a treasure, and the Chinese team has won three games in the Asian Cup group since then.

    The fierce competition between the two sides is evident.

    Who will dominate the Chinese market? Nike and Adidas have more good performances.


    • Related reading

    Lu Zhaoxi: It'S Not What CEO Wants To Do.

    Enterprise information
    |
    2015/2/3 21:07:00
    27

    Kate Spade Stares At Children'S Wear Market Children'S Wear Series Is About To Launch.

    Enterprise information
    |
    2015/2/3 14:57:00
    23

    The Last Step Of Lining'S Vertical Integration Strategy

    Enterprise information
    |
    2015/1/30 20:24:00
    26

    Clothing Enterprise Hai Lan Home Released 2014 Performance Forecast

    Enterprise information
    |
    2015/1/28 11:02:00
    45

    Clothing Enterprises Vigorously Push The Market Segmentation

    Enterprise information
    |
    2015/1/26 19:36:00
    32
    Read the next article

    Shirley And Li Duoxi Unveiled FRA'S Flagship Store In Seoul

    Mr. Furla (CEO) Eraldo Poletto presided over the opening ceremony of the day, and members of F (x) Shirley and Li Duoxi waited until the celebration. On the same day, the more than 300 guests witnessed the opening of Furla flagship store in Seoul.

    主站蜘蛛池模板: 尤物视频www| 苍井空浴缸大战猛男120分钟| 波多野结衣一区在线观看| 女欢女爱第一季| 免费观看国产小粉嫩喷水| 东京一本一道一二三区| juy051佐佐木明希在线观看| 高潮内射免费看片| 日韩精品无码一区二区三区免费 | 欧美性大战xxxxx久久久| 国产黄色片在线免费观看| 亚洲欧美国产日韩天堂在线视| 99久久综合精品免费| 欧美视频免费在线| 国产精品亚洲自在线播放页码| 亚洲伦理一二三四| 四虎国产精品永久在线看| 最近中文字幕mv在线视频www | 国产免费av一区二区三区| 久久午夜宫电影网| 羞羞视频免费观看| 很黄很刺激很爽的免费视频| 免费jizz在线播放视频高清版| 久久久精品电影| 老太脱裤让老头玩ⅹxxxx| 德国女人一级毛片免费| 先锋影音av资源网| 91福利视频一区| 牛牛在线精品免费视频观看| 国语自产偷拍精品视频偷拍| 亚洲国产欧美日韩第一香蕉| 九九影视理伦片| 无码精品一区二区三区免费视频| 友田真希息与子中文字幕| 丰满少妇高潮惨叫久久久一| 精品视频在线看| 国精品在亚洲_欧美| 亚洲伊人久久网| 视频一本大道香蕉久在线播放 | 国产精品亚洲а∨无码播放不卡| 九一在线完整视频免费观看|