Kate Spade Stares At Children'S Wear Market Children'S Wear Series Is About To Launch.

Kate Spade will launch children's wear series this year.

It is reported that Kate Spade will launch a series of children's wear this year to further develop the brand of global life.

As early as last November, Kate Spade and Gap jointly launched a series of children's clothing with limited money.

"We saw the success of earlier children's clothing, including our cooperation with Gap Kids's holiday series.

We are looking forward to the first children's series to be launched by Kate Spade. "

CEO of Kate Spade told reporters.

The picture is from: childmode

Kate Spade officially launched its own business after working with Gap.

Obviously, it tastes the sweetness of selling children's clothing.

Although the clothing industry is becoming more and more depressed, the sales of children's wear is bright.

It is reported that by 2015, the market capacity of Chinese infant clothing, cotton and daily necessities will reach 227 billion 980 million yuan.

Children's clothing sales in the global market will reach US $156 billion 800 million.

Although the market space is huge, the rise and competition of children's wear brands is just beginning.

Before many brands launch their children's wear series,

Has been Disney, The Childrens Place, Gymboree, Mothercare such maternal and child brands occupy.

Gap as a major producer of adult clothing.

Entering the children's wear market in 1985 can be described as a change in the children's wear market.

Immediately after that, fast fashion brands such as Zara and H&M joined in.

These children's clothing design is simple and bright, and the fabric is mainly suitable for baby's comfortable fabrics.

The children's clothing and adult clothing of these brands are all set up in the same shop, and many families basically buy a complete set of clothes for three families in a shop.

Such a design is conducive to promoting the unplanned consumption of consumers.

The picture is from the budget fashionista.

The luxury brand launched children's clothing is very different from the ordinary brand, its high price is only for children of very small group customers.

These customers often buy the same brand of children's clothing for their children because they like a luxury brand.

For example, Burberry's children's clothing almost always echoes with the adult clothing of the year. The fabric, tailoring and color are almost the diminished version of adults.

These children and baby consumers are likely to become loyal customers of the brand.

Children's clothing is similar to this brand.

To a large extent, the style shows that children's clothing will no longer be merely a comfortable and lovely pattern.

As an important member of the family, children will present more parents' aesthetic and consumption ideas in their costumes.