Good News Birds Open The Basic Improvement Of M & A Space

The company plans to invest 50 million yuan to set up Zhejiang reporting bird Venture Capital Co., Ltd., to carry out equity investment business, mainly invest in the big fashion industry, and to promote the pformation and upgrading of the company's brand clothing business, Internet data and Internet and mobile Internet related big data marketing, Internet Finance, e-commerce platform, O2O, social networking platform, new media, etc.

As well as health, education and other fields.

In the next 2 years, foreign investment through Lunar New Year's bird investment may reach 200 million.

(1)

And gradually increase investment; (2) the shares of the investment birds are pferred to other institutions or individuals through post sale or other means to obtain investment returns.

For listed companies, on the one hand, profits will be obtained through the consolidated investment report of a wholly owned subsidiary, and on the other hand, it is possible to exclude the possibility of projects being injected into listed companies or listed companies.

Our analysis: (1) the company's investment in the big fashion area will be related to the improvement of the middle class taste, which is also compatible with the positioning of the company's main brand. The company has about 400000 VIP, expanding the industry around the core middle class customer group, which is conducive to further improving customer stickiness. (2) the company will develop private customized O2O mode in the future. At present, there are more than 900 channels under the company's online marketing, and the way of official website marketing is online. The development of the company's front line is not big enough, and it is also expected that the online operation can be carried out through the third party's M & A or participation cooperation.

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Busen menswear decided to invest 100 million yuan to strengthen the construction of terminal stores and fully promote the "gold terminal" plan.

It is understood that 60 million yuan for basic decoration support, 40 million yuan for prop design and development.

The large-scale investment is mainly used in key markets such as Hunan, Hubei, Henan, Shanxi, Shanxi and Inner Mongolia. It will increase the support for franchisees, distributors, new shops, design, decoration and props. In accelerating the pace of expanding the blank market, it will continue to rectify and pform the bad market, optimize the market layout, and make the bad market a new growth point of business performance.

Busen menswear leader said in an interview: "the company decided to invest huge sums of money to strengthen the terminal store construction. Its purpose is mainly in two aspects: first, enhance the terminal image of Busen men's clothing and speed up the progress of market development; on the other hand, it is also to enable more consumers to enjoy Busen's products and services better.

This year's terminal store construction, in addition to the investment in hardware facilities, has strengthened the popularization and application of ERP system in software popularization, and will also greatly enhance the training of terminal shop assistants.

We hope to build a golden signboard of Busen men's clothing through the construction of exclusive stores.

It is understood that a few years ago, after a lot of market research, Busen men put forward the concept of "gold terminal", and implemented a unified image in the terminal store: from the prop decoration to service manuals, it is necessary to demonstrate consistency, create a distinctive brand image and promote the sale of terminals.

Zhejiang Busen apparel Limited by Share Ltd has invested heavily in terminal construction, which is a continuation of the gold medal terminal. It will play a crucial role in improving the service quality of shops, setting up benchmarking shops, and promoting the derivation of high-quality shops.