Busen Men Wear The Gold Medal Terminal

Busen menswear decided to invest 100 million yuan to strengthen the construction of terminal stores and fully promote the "gold terminal" plan.

It is understood that 60 million yuan for basic decoration support, 40 million yuan for prop design and development.

The large-scale investment is mainly used in key markets such as Hunan, Hubei, Henan, Shanxi, Shanxi and Inner Mongolia. It will increase the support for franchisees, distributors, new shops, design, decoration and props. In accelerating the pace of expanding the blank market, it will continue to rectify and pform the bad market, optimize the market layout, and make the bad market a new growth point of business performance.

Busen menswear leader said in an interview: "the company decided to invest huge sums of money to strengthen the terminal store construction. Its purpose is mainly in two aspects: first, enhance the terminal image of Busen men's clothing and speed up the progress of market development; on the other hand, it is also to enable more consumers to enjoy Busen's products and services better.

The construction of our terminal stores this year has stepped up the popularization of software in addition to the investment in hardware facilities.

The promotion and use of the system will also greatly enhance the training of terminal shop assistants.

We hope to build Busen through franchised stores.

A gold lettered sign.

It is understood that a few years ago, after a lot of market research, Busen men put forward the concept of "gold terminal", and implemented a unified image in the terminal store: from the prop decoration to service manuals, it is necessary to demonstrate consistency, create a distinctive brand image and promote the sale of terminals.

Zhejiang

Limited by Share Ltd's massive investment in terminal construction is a continuation of the gold medal terminal. It will play a crucial role in improving service quality, setting up shop for benchmarking, and promoting high-quality shops.

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Prior to the restructuring of Busen shares aborted 2 morning suspension.

The company told reporters that the reason for the specific suspension has not yet been notified by the large shareholders. "The window period of the previous restructuring promises has not passed, and this suspension is definitely not related to the restructuring."

Busen shares disclosed 2, because the company intends to disclose major issues, the company's application, the company's stock market opened in February 2nd suspended temporarily, until the company through the designated media to disclose the relevant announcement after resumption.

2 noon, the company's stakeholders told reporters that the main shareholder has not yet received notice, the specific reason for the suspension is not clear, but certainly has nothing to do with asset restructuring.

In August of last year, Busen shares disclosed a restructuring plan to set aside all assets and liabilities other than 180 million yuan of monetary funds and acquire 100% stake in Hong Wah agriculture, with a paction price of 4 billion 170 million yuan.

After the reorganization is completed, the controlling shareholders and actual controllers of the company will be changed to Li Yan and Du Changming, and Busen shares will be pformed from the brand men's clothing producers into high-quality agricultural products distributors.

But unexpectedly, at the end of 11 last year, the company suddenly announced the termination of the reorganization, on the ground that "in the process of restructuring projects, the controlling shareholder Busen group and the paction target Hong Wah agriculture and shareholders have great differences".

The company also promises that no major asset reorganization will be planned within three months from the date of the announcement.

At present, the 3 month time window of Busen's commitment has not yet passed.

This also means that the company will not plan a major asset reorganization after this suspension.

But it is worth noting that some of the companies that have been restructured have made a commitment not to plan for restructuring during the window period, but they have not completely lost the space for capital operation.

For example, a company can plan a non-public offering, or a controlling shareholder can pfer shares abroad.

For example, in August 18th last year, Longsheng announced the resumption of the resumption of its restructuring, and promised not to plan a major asset restructuring in the next 6 months. But in January 5th this year, the company announced that it planned to suspend major business.

As the demand for clothing industry continues to slow down, coupled with the impact of e-commerce on physical stores, the performance of Busen shares has been declining year after year.

In January 31st, the company announced the revised notice of performance notice, it is estimated that the net profit attributable to shareholders of Listed Companies in 2014 is 96 million yuan to 106 million yuan.

Based on the same macro background, many listed companies in clothing and apparel industry have begun to seek pformation or even sell their shells. For example, before the termination of the previous reorganization, the controversial group of Thailand has opened the second asset reorganization.