In 2015, The Traditional Clothing Enterprises Were Popular In O2O.

In the first place, the traditional way is not conducive to the user experience.

The traditional business model is to suggest a single business relationship based on channel providers.

After the products are sold, they lose contact with the products. Even if there is information feedback, the effective information becomes less and less.

In addition, most enterprises can not conduct in-depth marketing campaigns and after-sale services for the local market.

User experience has been very bad.

Second, the existence of traditional channels has increased the cost of enterprises in disguise.

Only by reducing the cost of products can enterprises gain the favor of users and enhance their competitiveness in the market.

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For example, the circulation channels of domestic clothing mostly go through four stages: manufacturer, agent, department store and consumer.

Generally speaking, after entering the agent stage, the price of clothing starts to soar.

The reason is that the price increases of agents have pushed up the price of products. Therefore, the cost of channel providers is one of the biggest costs of enterprises, and is also the easiest to reduce costs.

Third, enterprises will gradually strengthen the supply chain.

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Twenty-first Century is the century of supply chain competition. Enterprises will strengthen the management of supply chain. Excessive supply chain will lead to a substantial increase in the cost of information communication. Therefore, eliminating unnecessary links will save the cost of enterprises and facilitate the communication of information.

Enterprises also set up regional managers to enhance cooperation and communication with terminal stores.

Through the terminal, we can strengthen the publicity of enterprises, the display of corporate image, provide consultation and after-sales service to enhance the image of enterprises, cooperate with terminal stores, and enterprises can collect effective user information and feedback at the first time, which is conducive to enterprises to make quick adjustments according to market conditions, optimize product categories and business processes.

Therefore, the existence of channel providers will lead to a substantial increase in communication costs between enterprises and consumers, unable to communicate effectively with users.

Fourth,

And information pparency makes the traditional channels lose the right to speak.

At present, the homogenization of products is serious. All industries are entering the Red Sea market. Enterprises are struggling. After a period of market selection, the existing market will enter a virtuous circle and enter the era of brand positioning.

Enterprises will develop new markets and fields through differentiated positioning. Enterprises will strengthen brand building and product publicity. Brand effect will enhance the ability of controlling prices to a large extent. At the same time, because of the pparency of information, channel operators will lose their right to speak on the price.

Fifth, the pformation of channels will completely subvert traditional channels.

Future channels will be replaced by O2O convenience stores, large business super stores and online shopping centers.

Convenience stores provide services for people's daily services. Traditional Shang Chao will provide users with a place for entertainment and display of enterprise products, while online shopping centers provide an online sales platform for merchants.

In addition, because of the development and communication of enterprises, information becomes more convenient and pparent, and cooperation with O2O convenience stores, large business super stores and online shopping centers can be achieved.

Therefore, O2O prevails and channel businesses will die.

With the penetration of e-commerce and O2O mode to the three or four line cities and villages, the traditional channel merchants first disappeared from the second tier cities, then to the three or four line, the county town, the countryside, until the demise.