Electricity Supplier + Express +O2O Set Up An Integrated Development Mode

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"Name" is a convenience store, but the focus of business is more on resource integration.

In fact, in the industrial layout of Shun Feng, Shun Feng preferred and Shun Feng express are the core of all businesses. The products of SF are located in high-end food, including fresh and agricultural products. In addition to strict requirements for storage conditions, such products also need to achieve full Cheng Lenglian in distribution.

Although Shun Feng has always been the leader of express industry, the development of cold chain pportation is also lagging behind. On the one hand, the original market demand is not high, on the other hand, the cost of cold chain pportation is also high, so Shun Feng has not had too much action in cold chain pportation.

After optimizing the layout, the urgent demand of cold chain pportation has accelerated the pace of SF in this field, and in 2013, fresh products have been favored by the electric business enterprises, such as tuotuotuo, original life net and so on.

As well as Jingdong, COFCO I buy [net], shop No.1, and other old business are on-line fresh products, the demand for cold chain pportation has increased rapidly.

However, because fresh imports and organic products are the main products, the price is high, the purchasing power of ordinary consumers is not enough, users and orders will inevitably disperse. The cold chain pportation alone will cause a rapid increase in the cost, which in turn will reduce the purchasing power of consumers, make the audience of their products smaller, and virtually increase the cost of pportation.

The larger the coverage is, the higher the logistics cost will be. Therefore, if the market is not saturated enough, the large-scale layout of cold chain pportation is a waste of resources.

Whether ordinary retail products or fresh products, the whole logistics system is to solve the "dot" and "line" point, that is, warehouse, shop, line, that is,

The combination of coverage, point and line is the complete logistics system.

Under the condition that the cost of cold chain pportation is too high, multi-channel distribution becomes an important supplementary way.

Amazon only built warehouses in the United States instead of express delivery. Although Jingdong built its own logistics, there were 82 warehouses and nearly 1500 distribution stations in nearly 40 cities nationwide.

Simply relying on express delivery can not meet the needs of pportation. Large-scale distribution can not only increase the coverage, but also reduce the cost of the whole logistics.

The biggest role of the "Hey guest" store is to serve as a product supply and distribution center for SF.

Of course, with the large-scale launch of "Hey guest" shop, besides the products of SF, other goods and packages of the electric business enterprises can also use the service of "Hey guest" store.

In addition to meeting the needs of product pportation, the "Hakka" store also takes on the role of commodity display. Online shopping is a virtual act. Before receiving goods, customers and physical objects are not in contact. "Hey guest" store provides customers with an experiential shopping platform, and customers purchase after experiencing in a physical store, which improves user's desire to buy.

Although SF preferred and Shun Feng express belong to different formats, but the "Hey guest" store has the same effect on the two party, "Hey guest" is also a distributing center of SF express.

The previous express mode was to enter the sorting center after parcel arrival, and then to the distribution station after sorting, and then dispatched by the distributor.

The "Hakka" store takes on the role of the distribution station, which can not only be responsible for the parcel delivery in its own area, but also serve as a self raising point to reduce the logistics cost.

The increase in the number of "Hey guest" stores is actually an increase in the distribution of the SF express delivery station and the expansion of its coverage.

Especially in the process of SF express channel sinking, to seize the three or four tier cities or even the township market, the role of "Hey guest" store will be more obvious.