New Normal: Finding The Right Gate Terminal And Betting Channel Innovation

Metersbonwe was accused of shrinking 20 billion yuan in less than 3 years. In Beijing, only one flagship store in Xidan business circle was left.

But in the view of Zhou Chengjian, chairman of the US bond company, "we have more than 4000 stores in the country, and about 5% of the shops are adjusted and improved.

The so-called shut shop is actually a manifestation of the structural adjustment of the brand, and urban pformation and business circle adjustment may lead to the closing of stores.

He thinks that it is not worth a fuss to adjust hundreds of stores a year.

Recently, it is reported that the home of Hai Lan will take over the original store of Wangfujing in the United States, and plan to build this store into the flagship store of Hai Lan home in Beijing.

It is understood that at present, Hai Lan's more than 3300 stores are located in two or three tier cities, and the core business circle of the first tier cities such as North Guangdong is a part of the future planning of the brand.

The change of the brand strategy is reflected by the change of the brand strategy. At the same time, this is the most powerful proof of the current situation of the market feedback.

The industry generally believes that in the "new normal", to speed up channel innovation and industrial integration, Internet technology as a precursor to the pformation and upgrading strategy may be.

The gate of life.

Borrow Ma Yun's words to sum up the characteristics of the Internet era, "mobile shops, mobile bosses, people are facade, mouth is the business window, the fate is the customer, the mobile phone is the cashier's desk, the business is in contact with the mountains and rivers, and the deal is done in the laughter and the wind."

If you have a chance, you can become a winner earlier. If you look down on it, you can only stay at the empty shop at home and continue to look down on it. It will never be too late.

The trend will never come until everyone is applauding.

In clothing industry, the most typical example is the hottest in the past two years.

Zhou Chengjian has repeatedly stressed that Mei Bang wants to be an "Internet tailor", and takes "one city, one culture, one store, one story" as the keynote to pform a number of stores in a second tier city. These stores have also grafted O2O without exception.

The plan is to increase the O2O layout of the two or three tier cities, but the 5000 stores in the country will not expand significantly. The total volume may even decrease. That is to say, the whole brand store with O2O will be the force of the brand, and it is imperative to close the shop with poor performance.

Moreover, some enterprises are not satisfied with copying the O2O mode, and are still exploring the original mode of innovation.

According to Li Jinzhu, executive vice president of red collar group, the red collar group opened a direct selling experiential store named Coolette last year, and was integrated into the O2O mode of operation on the basis of the original C2M production mode for the two subversion.