Haining China Leather City Needs To Enhance User'S Shopping Experience

Chairman of the China Leather City of Haining has said that to maximize the user's shopping experience is one of the most urgent problems to be solved.

After the Haining Leather City APP is formally launched, it will further promote the online and offline interaction of fur consumption, so that consumers can enjoy a more pleasant and fashionable consumption experience with the refresh shopping mode.

Leather city official said, "Haining leather city" APP will be iterated every month, a new version, with WeChat, micro-blog, Baidu and so on to form a fast application combination, to facilitate consumers to experience the perfect combination of online convenience and offline services.

Some experts believe that the combination of traditional professional market and e-commerce can help retain customers and maintain employment through experience in the physical distribution shops under various layout lines. On the other hand, the sale of various parts of the country online can also achieve the new development of O2O mode.

According to the briefing, following the Haining Leather City online trading platform - the city of Hai leather line, in 2014, Haining Leather City opened the "smart market" construction of leather city, and accelerated the O2O strategy of "embracing the Internet, implementing big data and cloud computing".

Relying on the high quality goods, excellent brands and excellent services of the physical mall, leather city is fully integrated with mobile e-commerce and offline shopping through the "Haining leather city" APP, hoping to create a common linkage between online and offline businesses.

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With the help of "Haining leather city" APP, consumers can realize the convenience of mobile process and payment process.

From the "double 11" data in 2014,

Already occupying half of the electricity supplier, APP has also become an important means of interaction with consumers and online drainage.

Reporters learned that

Merchants inside will continue to enter the "Haining leather city" APP, and create an online shopping mall with a comprehensive and true docking.

Consumers can only participate easily through a cell phone to achieve preferential information delivery, offline entity shopping guide, mobile phone payment and other functions.

The official launch of the "Haining leather city" APP also marks the launch of the 123 Shopping Festival of Haining China Leather City "ten million red envelopes and Qiu Bi Ying".

From December 3, 2014 to January 3, 2015, the first "Haining China Leather City 123 Shopping Festival" was held simultaneously in the 7 major chain markets of China Leather City in Haining.

Haining leather city official said that the move aims to build Haining leather city's own "online shopping festival", making it the "double 11" of China's leather garment industry.

The organizers will also distribute a total of 200 million yuan worth of red envelopes.

By downloading "Haining skin city" APP, or paying attention to "WeChat China Leather City HCLC" WeChat public number, and sweep the posters two-dimensional code, can receive red packets, take electronic red envelopes to leather city for paper red packets, can be used in cooperative businesses.