The Direction Of Electricity Supplier Business Is Unclear: Caution In Investment.

The PC traffic dividend era has gradually passed. In the era of centralization of mobile technology, how should enterprises do the promotion and how much should they invest? Before the problem is clear, BELLE can not explain where the capital invested by investors will increase.

Therefore, on the one hand, Sheng Bai Jiao emphasizes that department stores are still the most important selling channels for middle and high class women's shoes, and evaluate the online shopping business "did not want to understand before, until now, it is still not quite clear".

On the other hand, it also indicated that it would continue to increase input, speed up the construction of information technology, and lay a good foundation for the integration of online and offline technologies.

And let the outside world see its cautious attitude is that Sheng Bai pepper once said that information technology is mainly IT system pformation, investment will not be great.

As for the relationship between BELLE and BELLE, it is a long time ago that Tang Xin, an advisor of the strategic industry research institute, has evaluated that BELLE is not a company that actively develops e-commerce. To a large extent, it is worried that competitors will make big e-commerce and passively respond. This determines that BELLE's sales pattern based on offline and online supplemented will not be broken.

In addition to positioning, another problem of gifted purchase is its independent mall strategy, which is considered not suitable for the current development of e-commerce.

Gong Wenxiang, an e-commerce research expert, said that online sales, like offline sales, are still channels.

He made strategic consultations for several traditional enterprises. He found that the sales volume of the external online channels of the successful e-commerce enterprises were generally more than that of their official website sales. Far sighted enterprises had set up specialized online channel departments to be responsible for the construction of online channels.

but

The electricity supplier system has always been based on official website and

Division, the official website is excellent shopping mall, and sales on the platform outside the official website are counted in the distribution channel, and the resources of its marketing promotion are more inclined to the official website.

This may also be one of the reasons why the excellent acquisition did not grow as expected.

Nevertheless, Mo Daiqing thinks, the problem that superior buys at present is reflected vertical electric business still did not come out from predicament.

The idea of developing an independent mall is right, because the operation of the third party platform is often subject to rules, such as big promotion and ultra low price activities.

The price system then affects the gross interest rate, but the marketing promotion must pay attention to a game of chess to balance the sales of the official network and the third party platform.

From the practice of network brand wheat bag, the official website is more responsible for building the underlying system and accumulating user data to provide users with better services.

Mo Daiqing believes that BELLE international development of e-commerce business, or to focus on the development trend of O2O, through mobile tools and social attributes to revitalize nearly two stores store resources, to achieve true online and offline integration.

But this integration is not only a channel, but also a comprehensive integration of supply chain, logistics system, marketing promotion and capital flow.