• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    The Market Share Of Professional Outdoor Stores Is Carved Up.

    2015/1/20 17:06:00 31

    Professional Outdoor StoresMarket ShareE-Commerce Channels

    In recent years, shopping malls and e-commerce channels have sprung up, making the market share of professional outdoor goods shops carved up, and profitability has been created.

    From 2009 to 2013, the number of terminal stores increased from 1851 to 7716, an increase of four times, and the retail sales increased from 2 billion 880 million yuan to 10 billion 820 million yuan.

    Meanwhile, the number of outdoor stores increased from 1379 to 2119 during the same period, and the retail sales increased from only 1 billion 740 million yuan to 3 billion 670 million yuan.

    For outdoor stores, the main impact now is e-commerce and shopping malls, that is, price competition.

    Some outdoor players said that they initially chose to purchase equipment in professional outdoor stores. In recent years, as more foreign brands entered the Chinese market, people have more products, and Taobao and Hai Tao appear.

    "There are some specialties abroad.

    Outdoor products

    Website, when encountered discount, some brand goods can be taken at half off price.

    Even if the price is positive, the price will be cheaper than 20%-30% in China.

    In the early years, some outdoor players saw this opportunity and then went to Taobao retail in batches.

    In their view, buying expensive international brands at professional outdoor stores is expensive.

    The embarrassment of outdoor shops is that on the one hand, the more professional outdoor groups do not grow rapidly, on the other hand, the market is relatively strong in the market.

    Online retailers

    Take a lot of sales.

    But for some consumers who are less sensitive to price, professional stores are still attractive. On the one hand, they can offer one-stop shopping, and on the other hand, they do not have to worry about buying.

    Counterfeit goods

    Some people in the industry believe that professional channels are underestimated.

    China's current per capita consumption of outdoor products is about 10 yuan, but South Korea has reached 600 yuan, and the gap means space.

    In the past, ordinary people probably would not enter a professional outdoor shop, but the development of shopping mall channels made the ordinary people have a preliminary understanding of outdoor products. Once contacted, they may develop in a more professional way, so professional outdoor supplies stores will have a market.

    Li Changfa, vice president of China Textile Association outdoor products branch, once said, "I think China's outdoor products market is still at a take-off stage, and there will still be room for development in the future."

    He believes that the mass market's diversion to the professional market is a phased phenomenon. In the long run, the development of the mass market can still promote the development of the specialized market.

    In the long run, the trend of outdoor shops is still professional and high-end development.

    However, the domestic professional outdoor market has not yet grown rapidly, and still needs time to cultivate. In this process, capital is very important. Whoever can persist in it will get the biggest market, and the era of "leftover is king".


    • Related reading

    New Normal: Finding The Right Gate Terminal And Betting Channel Innovation

    channel management
    |
    2015/1/17 16:48:00
    11

    京東年內(nèi)將開500家實體店 布局縣域

    channel management
    |
    2015/1/15 17:34:00
    53

    男裝品牌渠道變革求生

    channel management
    |
    2015/1/14 20:46:00
    28

    Channel Operation Helps The Development Of Garment Industry

    channel management
    |
    2015/1/14 15:23:00
    8

    The Influence Of Internet On Traditional Clothing Industry

    channel management
    |
    2015/1/14 14:39:00
    77
    Read the next article

    Whose Sculpt Is More Beautiful By Liu Shishi'S Frequent Crash?

    In addition to hitting the shirt with Fan Ye, Liu Shishi and other actresses have a lot of bump shirts. The world's clothing and shoe net has brought new information to the girls who love beauty and fashion. Next, let's take a look at the detailed information.

    主站蜘蛛池模板: 男人的天堂影院| 亚洲欧美中文字幕专区| 东北疯狂xxxxbbbb中国| 色噜噜狠狠一区二区三区果冻| 日本免费的一级v一片| 国产成人综合久久综合| 亚洲综合无码一区二区三区| 丰满少妇高潮惨叫久久久| 萌白酱在线视频| 无遮挡色视频真人免费| 喝丰满女医生奶水电影| 三个黑人上我一个经过| 男女啪啪进出阳道猛进| 天堂资源在线www中文| 亚洲精品高清国产麻豆专区| 80s国产成年女人毛片| 欧美性xxxxx极品人妖| 国产波多野结衣中文在线播放| 亚洲色成人WWW永久在线观看| 99sescom色综合| 欧美成人片在线观看| 国产男女免费完整版视频| 久久老子午夜精品无码怎么打| 香港三级电影在线观看| 日韩视频免费在线| 国产乱来乱子视频| 两个人看的视频高清在线www| 看**视频一级毛片| 国内精品影院久久久久| 亚洲bt欧美bt精品| 边摸边吃奶边做爽免费视频99| 成年网址网站在线观看| 免费a级毛视频| 1000部免费啪啪十八未年禁止观看 | 欧美和拘做受全程看| 天堂网在线www| 亚洲国产成人久久三区| 香蕉精品视频在线观看| 少妇高潮喷水久久久久久久久久 | 亚洲国产精品综合久久网络| 成人三级精品视频在线观看|