NINE WEST Holds 2015 Spring Summer New Products In Shanghai

Recently, the female fashion brand NINE WEST from New York (Jiu Xi) held the 2015 spring summer new product conference at The Inn Boutique, Huangpu, on the riverside of the river.

After a year, NINE WEST once again moved its annual show to Shanghai, creating a very personalized and full of summer color fashion show.

On the day of the conference, creative director of GRI group

Mr. Hu went to the scene to bring NINE WEST a new fashion experience for all the fashion media people from all over the country and all walks of life in Shanghai.

This season

The inspiration of the show is from the beach scenery in Paris. The unique creativity shows the beautiful summer sand beach to the guests present.

Soft and white sand mixed with plant ornament and plain wooden stage.

Added a fresh summer breath.

On the day of the event, the conference set up the panoramic screen wall specially, and will roll the NINE WEST 2015 new image and product pictures, so that audiences can appreciate and feel the avant-garde and vitality of spring and summer products.

In addition, the guests prepared delicate creative Western dots and colourful special cocktail, so that everyone here seemed to be in a paradise far away from the bustle and feel the leisure holiday time.

In the music of summer Rou Yang, models wear NINE WEST 2015 spring and summer series, and deduce the fashion and vitality of urban women from different angles.

Jump off the coloring with perfect tailoring, blend futurism, and create strong, vibrant feminine charm.

The intricate wrinkle texture, colorful and thick sole shoes, and glistening metallic posture colors explain the retro fashion trend in a modern way.

The fresh and unique tones, the sweet lotus leaves around the waist, and the patchwork of the scattered pieces, show the beauty of the girl.

NINE WEST spring and summer new products make every city woman who loves life and pursuit of quality find her own fashion style.

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For outdoor stores, the main impact now is e-commerce and shopping malls, that is, price competition.

Some outdoor players said that they initially chose to purchase equipment in professional outdoor stores. In recent years, as more foreign brands entered the Chinese market, people have more products, and Taobao and Hai Tao appear.

"There are some special outdoor products websites abroad. Some brands can be sold at a price of half off at a discount.

Even if the price is positive, the price will be cheaper than 20%-30% in China.

In the early years, some outdoor players saw this opportunity and then went to Taobao retail in batches.

In their view, buying expensive international brands at professional outdoor stores is expensive.

The embarrassment of outdoor shops is that on the one hand, the more professional outdoor groups do not grow rapidly. On the other hand, the market of the public is quite substitutable.

But for some consumers who are not so sensitive to price, professional shops are still attractive. On the one hand, they can offer one-stop shopping, and on the other hand, they do not have to worry about buying fake products.

Some people in the industry believe that professional channels are underestimated.

China's current per capita consumption of outdoor products is about 10 yuan, but South Korea has reached 600 yuan, and the gap means space.

In the past, ordinary people probably would not enter a professional outdoor shop, but the development of shopping mall channels made the ordinary people have a preliminary understanding of outdoor products. Once contacted, they may develop in a more professional way, so professional outdoor supplies stores will have a market.

Li Changfa, vice president of China Textile Association outdoor products branch, once said, "I think China's outdoor products market is still at a take-off stage, and there will still be room for development in the future."

He believes that the mass market's diversion to the professional market is a phased phenomenon. In the long run, the development of the mass market can still promote the development of the specialized market.