The Way To Buy Shop In The Internet Age

The buyer's shop is a business mode developed by Europeans, also known as "buyer's business". It refers to a store that combines different brands of fashion, accessories, jewelry, leather bags, shoes and cosmetics based on the unique fashion concept and interest of the target customers.

Literally, one or several buyers gather all kinds of fashion brands from all over the world, and then put them back in the same store, which is called a buyer's shop.

It adds a professional buyer to the brand store and consumers, the purpose is to filter out the less fashionable part, so that the overall quality is closer to individuation.

Because of the fashion buyers' subjective understanding of all kinds of brands, it depends on whose taste they are.

In the traditional sense, the buyer's shop is relative to clothing, but it has not only "clothes" but also includes "eating, watching, listening" and so on.

The word "gathering shop" is the best generalization of it.

So we can go to lac, I.T.,

This kind of domestic and foreign buyer shop is a bit of a self timer, and can enjoy the slow life of hi stores, the life center, the Fang and so on.

Today, such as Taobao, Tmall, Jingdong and so on, the traditional offline channels are more or less affected. In order to retain customers, many department stores, shopping centers and even business super centers all advocate "experience economy".

As a member of the line, a buyer's shop can also make customers have different consumption experiences.

First of all, products must be unique and novel.

The purpose of the shop is to buy things, and the purpose of shops is to sell things. Although some "visitors" come in to have a casual look, they do not rule out what kind of compel things they will see and then take it home with a whim.

If there is not enough attractive commodity to talk about experience, it is like a tree without deep roots. What typhoon or hurricane will fall down willingly?

Secondly, it is different.

The situation is shaped.

To create a situation with a certain theme can make customers immerse in the experience, such as going to the heart of the living hall. It takes the nature as the theme, and the ornaments in the shop are full of flowers and trees. Once it enters, it will return to the primitive world.

However, this situation can help customers spontaneously integrate into them. Maybe they take a photo of Oh, yeah, and upload them to social networking sites such as WeChat and micro-blog to start viral pmission.

The "experience economy" to achieve the ultimate IKEA home is a unique product and unique scene, so that thousands of young boys and girls "photo - upload - spread", thus bringing more customers.