Business Innovation Is Not In The Doldrums.

If last year, a number of Guangdong department stores shut down one after another, let the local department stores feel the cold wave, and every golden week's performance growth, let them feel a little warmth and comfort.

However, in the golden week of the Spring Festival in the year of the sheep, the department store in Guangzhou started a bad job and handed over the first double-digit decline in nearly three years.

Statistics show that the 9 largest department stores in Guangzhou spent 529 million 800 thousand yuan in the golden week of the Spring Festival, down 11.26% from the same period last year.

At the same time, the news came out that the store was closing soon, and the department store industry was aging.

Will this mean that the traditional department store industry will be much more difficult in 2015? Where will the traditional department store industry go? Is the industry's pformation exploration an opportunity for Jedi to fight back or is it another trap?

For the golden week of Spring Festival, the sales performance of nine major department stores in Guangzhou (Guang Bai department store including new Daxin, Guangzhou friendship, Tianhe department store, Dongshan Department store, Xinguang department store, modern department store, Guangzhou Wangfujing, China general merchandise department, Haimin and another city) decreased by 11.26% compared with the same period last year.

Insiders said that in 2014,

The traditional physical retail industry, as represented, has encountered unprecedented challenges. The number of stores has gone up, and its growth has been sluggish.

New shopping centers and electricity providers are all catching up with the entire retail market share.

Many department stores reported only a slight increase in their annual performance.

In the battle of the new year's goods, the electricity supplier's play is obviously more diversified, which makes traditional department stores somewhat overwhelming.

However, experts also admitted that the data should be treated rationally. In fact, Guangzhou department stores also performed well during the Spring Festival Golden Week.

For example, with the change of lifestyle, WeChat red envelopes have become a new way to celebrate the new year.

Guangzhou friendship is the first to launch the "WeChat red envelopes" campaign in the industry. 30 red envelopes are giving the new year's blessings to our customers.

Friendship supermarket is more active in launching WeChat payment function, so that people can avoid queuing when buying new year products.

Annual sales of friendship stores increased by nearly 10% over the same period last year.

Reporters also learned that the launch

Dongshan Department store, a gold ornament, ushered in the peak of gold jewelry sales during the Spring Festival.

According to Dongshan Department Store Planning Manager Dai Chong ye, from the beginning of January to the seventh day of the first month, the sales of jewellery gold in Dongshan Department Store increased by 5% compared to the same period last year. "In the afternoon of the first day, the store sold more than 10 pairs of dragon and Phoenix bracelets within one hour.

Among them, the largest gold ornaments business is 8 dragon and Phoenix bracelets, priced at more than 15 yuan.

At the same time, after the Spring Festival, the industry came to the news about the closing of Baisheng Tianjin store, which made people feel more cold in department stores.

Although the department stores are complying with the general trend, they are doing all kinds of activities.

And explore, but still difficult to block the decline of performance.

"It is not that we do not work hard, but that the enemy is too fierce."

A department store personage is feeling.