The Upsurge Of Sub Brands In Service Enterprises

Han Du Yi house intends to complete the layout of at least 20 sub brands based on clothing category. The number of its brands is high, causing a great concern in the clothing industry.

In fact,

Many fields

It's no secret.

In 2012, Han Du Yi house bought prime strands; in 2013, Yin man bought the first language, cracked the silk and bought the angel city and Lady Angel.

In 2014, Han Du she and Yin man bought several brands including di kuina and Qiu shell, which further expanded the product line.

Similar to the heat on line, not long ago, Lin Ping, chairman of fortune bird group, revealed that a bird brand was being built by rich birds: rich birds.

"We plan to set up a target for children.

The new brand is called rich birds, children and children will be covered.

In the past two years, birds of fortune have been thinking, and birds derived from big birds are natural extensions.

"In the future, if children grow up, they can continue to wear the products of rich birds. We should start to cultivate loyal consumers from the age of children."

In addition, the industry rumor, the strong tyrant men's clothing is also secretly cultivating the fashion brand CNCN, according to the close to the strong power supplier, the CNCN price range from 300 yuan to 400 yuan, take the low price route, after its maturity is expected to switch to the offline market.

And looking at the national market, seven wolves have dances with wolves, Mark Ed Faye, Li Lang has L2 and other relatively successful sub brands, Shanshan stock, YOUNGOR, Semir are also the beneficiaries of the sub brand strategy. Semir clothing (002563, stock bar) has the 6 major private brands such as Barbara, dream and many other international brands such as Mark Polo, the Greater China general agent. In the next 5 years, Semir's goal is to become "China's first and the world's top 20 fashion group".

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In the era of mobile Internet advancing vigorously, as the earliest children's clothing brand in China's children's wear industry, China's top ten children's wear brands and the water boy's children's clothing of Beijing's famous trademark, the actual action shows how the children's clothing industry should treat the fans economy.

A few days ago, Wang Lei, director of marketing of water boy's children's clothing, said in an interview with the author that it is very necessary for a brand to have a group of loyal fans.

In the children's clothing industry, we are no stranger to "fans economy".

In the Department Store era, the VIP membership system of offline shop terminals can be understood as one of the fans economy.

But this is different from the fans economy in the Internet age. Fans do not have great dissemination.

In the Internet era, every fan is a self media individual who spreads and conveys various kinds of information to people around them every day, and the good information pmission of fans can bring better popularity and reputation to the brand.

To this end, the children's clothing is also actively doing WeChat marketing, micro-blog marketing, through online and offline interaction, so that more consumers become brand fans.

Wang Lei believes that fans or consumers like and willing to buy your brand? In fact, no matter how the fans economy is marketing, consumers and users are most concerned about whose products are most worth buying, so the lifeblood of the fans economy must be high quality and cost-effective products.

It is the ultimate value of the fans economy to satisfy customers with high quality products and services and let them sincerely recognize and love your products and drive brands with products.