Children's Clothing Market Is Hot, And Many Brands Are Scrambled For It.

Even if I haven't seen where daddy goes, do you know Wang Shi Ling? The little girl's real fashion show has already surpassed her mother Li Xiang. Young parents are more concerned about her dress. Dolce&Gabbana The upper part of the coat is ready to come out. Beckham's little seven was mixed up with his mother from the show, and Susan's favorite collection. Watching the little boy's mouth drooling does not hamper the determination of young parents to dress their children. This determination is business opportunity.

It has been confirmed recently that old Buddha K ARL Lagerfeld will March into children's wear. Once he started, the market power was beyond words. The limited edition children's clothing, which is co operated with Gap, has made light luxury Kate Spade taste the sweetness, and the latter is ready to push the first children's series. The Hangzhou brand around us is also not far behind. Coconi and Jiangnan Buyi have already extended their tentacles, and Jiangnan cloth clothing follows the style of the casual wear of adults, the children of coconi and even the advanced ones.

It is said that Karl Lagerfeld's children's wear series will cooperate with CWF group, which is responsible for the operation of Chloe, Burberry and Marc Jacobs brand children's clothing. "The production of children's clothing reflects the brand's enterprising sense of mission, and also creates conditions for Carle to share his satire, entertainment and innovative spirit with the younger generation." Karl Lagerfeld brand wrote in the statement. It is said that children's clothing series include clothing and accessories, and the newborns to the age of 16 are all finished. The small models are also looking for them. They are the godfather of Hudson Kroenig, who has seen him in the show of Chanel.

Kate Spade is now happy to wait for her first children's clothing series. As a luxury brand, its response is fast. Fast fashion experience is more abundant. Gap pushed children's clothing in 1985. Zara and H&M subsequently joined in, luxury goods in 2010 before and after a wave of collective influx. The interesting thing is Dolce&Gabbana (DG). In 2012, when it closed its secondary line D&G, it pushed children's clothes series. Now, by Wang Shiling's spring breeze, it was a mess in China.

Although the clothing industry generally has a bad day, children's wear is really spring. In the 2013/2014 fiscal year of Burberry, sales of children's products amounted to 61 million 960 thousand US dollars, accounting for 3~4% of the company's total sales. Recently, Beckham's son Romeo was heavily invested as spokesperson for children's wear. Data show that in 2015, China's infant clothing, cotton and daily necessities will reach 227 billion 980 million yuan, and children's clothing sales in the global market will be $200 billion.

"Every time I buy clothes for my daughter, I concentrate on several points. The first is the import brand of shopping malls, such as Mamas&Papas in the UK, Agabang in Korea, etc., and local brands will choose Dave&Bella or find Korean clothes to buy on behalf of them, so the price of fashion is high." Emma began to dress up 6 months from her daughter, and now the 2 year old girl has a separate wardrobe.

In the past many years, children's clothing market is basically occupied by some maternal and infant brands, such as Mothercare, Disney, etc. their clothes are comfortable and cute but not fashionable. The emergence of fast fashion has cut off a group of customers who love casual wind. Luxury goods are starting to share the high-end children's clothing market (for example, the old children's clothing Bonpoint in France, a short sleeved jacket and a thousand yuan start). There is really too much market space.

"I like DG best, I have children's clothing, of course, I want to buy it for my daughter. The style of children's clothing is very close to adults. It's very good to wear them together. " Spicy mom Lisa is a Shopaholic. She buys her daughter's clothes without blinking. DG's children's coat is 10000 yuan, and she also gets her hand.

Fast fashion followers taste the temptation of children's clothing. Children's clothing can always be extra consumption. "Many times I went to ZARA to buy my own clothes, so I was attracted by children's clothing and never returned empty handed." Jingjing, who works in a foreign trade company, sighed with emotion. "When the fashion season comes to the discount season, the price is very tempting, and children's wear and adult wear are all together, always thinking about coming, just go for a stroll."

This is exactly the way of fast fashion -- create convenient environment, let you unknowingly purchase a family of three clothes, the unit price is not expensive, but add a small number, let alone gradually cultivate habits.

In this situation, there are more and more designers pushing children's wear or focusing on children's wear. Cocoa's children's wear and adult wear are displayed in a store. "We are planning to open an independent children's wear shop. Now we have talked with several shopping malls, including exclusive stores. In the first half of this year, we will open more than 10 children's clothing stores. The location will be considered closer to the adult shops to facilitate family shopping." Coconi's official told the Qianjiang Evening News reporter, "in the past, our children's clothes were mostly in ceremonial dress, and then they wear sportswear everyday."

Adult or paternity design is now the trend. A few years ago, we talked about the serious problem of "big children's clothes are too sexy". Now it seems a bit serious, because big children's clothes are for parents. Burberry, Dior and other children's clothing will be echoed with adult clothing for the season. Some of them are adults reduced version. In addition to the "parent-child" effect, it is the parents' aesthetic and consumption pain that hit their parents, or who will pay for their children? More importantly, luxury goods are secretly nurturing potential customers, a child who grew up in their own clothes, who are interested in brands and are familiar with styles.