The Net Profit Of Hai Lan'S Home Soared By 75.83%

The popularity of "running men" also brought fire to the sponsors.

The annual report released by Hai Lan's home office showed that during the reporting period, the company achieved operating income of 12 billion 338 million yuan, an increase of 72.56% over the same period last year, and the net profit attributable to shareholders of listed companies was 2 billion 375 million yuan, an increase of 75.83% over the same period last year.

Hai Lan's home said that the company's data rose thanks to the integration of resources in the industrial chain, and continued to rely on scale effect to improve product cost performance.

According to the reporter, the number of stores in Hai Lan has continued to grow rapidly last year.

Its main brand, "Hai Lan's home", grew 15.97% last year to 3348 and opened 461 stores.

And the scale of its sub card "Ai Ju rabbit" and "obedient" is 269 and 99, with an increase of 52.03% and 129.62% respectively.

Some analysts believe that

The unique mode of joining is the key to reverse growth.

It is understood that

The multi-channel sales mode commonly adopted by enterprises is different.

Affiliate mode.

That is, the franchisee provides funds and some stores, but does not have the right to operate, and is managed by the company.

Insiders said that the mode avoids the closure of stores due to the uneven participation of franchisees, and can control goods and reduce risks.

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The purchase of "Ordifen" by "urban beauty" does not mean to integrate the industry, although the concentration of domestic underwear industry is very low.

A careful study of the acquisition agreement reveals that the assets acquired include cash, accounts receivable, prepaid accounts, raw materials, finished products and semi-finished products under the current assets of Shanghai Ordifen, production facilities, R & D facilities and shop equipment under fixed assets, intellectual property rights related to the business (including but not limited to trademarks) in intangible assets, contracts and arrangements related to Ordifen shops in Shanghai (including self run stores and franchisees), contracts related to the business, and any other assets that are necessary for the continuing operation of the business.

It is not hard to find that Ordifen has relatively low market share, high brand awareness, relatively mature high-end market sales channels and complete R & D design capability compared with urban beauty.

According to frost Sullivan, in terms of retail sales of bra and women's underwear, Ordifen ranked fifth and seven respectively in China in 2014; and by December 31, 2014, Shanghai's Ordifen had about 614 retail outlets, including about 250 self run shops and about 364 franchisees.

From the perspective of channel layout, these stores are mainly concentrated in department stores, shopping malls and other large shopping centers in the first tier and second tier cities in China, while the "urban beauty" has been targeted at mass consumption in the target consumer group. Therefore, the "Ordifen" current market and urban beauty are not high coincidence, because this is conducive to "urban beauty" to expand different customer groups.

It can be expected that after the incorporation of "city beauty", "Ordifen" can greatly reduce the purchasing cost by relying on the advantage of "urban beauty" in the upstream supply chain, and at the same time, it can learn from the successful experience of "urban beauty" in the downstream channels in the past few years, and increase sales and profit margins.

In addition, we notice that the urban beauty has provided a 105 million yuan entrusted loan to Ordifen in addition to the payment of the purchase, which is obviously a "blood pfusion" for the Ordifen brand's future operation.

For urban beauty, whether the acquisition of Ordifen will open the curtain of its industrial mergers and acquisitions, this speculation still lacks support. But it is certain that the beauty of the city has clearly recognized its advantages in the industry, and has begun to graft its advantages and competitors' advantages by means of capital strength, that is to say, the strategy of "urban beauty" has no obstacles in the extension strategy.