Losing Weight And Losing A Fortune Is A Blessing In Disguise.

Since 2013, China's trend, Lining, 361o, Anta, PEAK, XTEP and other sports brands have closed more than 6000 stores. According to the mid-term results released by Boston as of September 30, 2014, Bosideng has closed 3436 stores in the half year of this year. Meanwhile, Giordano's three quarter earnings report also showed that in the third quarter, there were 74 retail outlets closed in single season. According to statistics, only in the first half of this year, there were 347 stores of the seven wolves, 73 of the nine Mu Wang Guan shops, 53 of the Guan Nu Di Lu Guan shop, and 46 of the nore shop. In the first half of the first half of 2014, IgG has closed 88 stores in the Chinese market, and its performance is on the decline.

In terms of categories, women's clothing brands will be more open in the future. Women's clothing is a more subdivided and more active market. There are many brands, diverse styles, complex consumption demands, many styles, fast cycles, and high sensitivity to the trend changes. All these will lead to higher inventory and lead to a larger capacity overcapacity. The list of these large scale shops is only a microcosm of the clothing industry. Sports brand The closing shop trend has spread to leisure brands. Men's wear Women's clothing, down clothing brand and even the whole industry.

However, the existence is reasonable. Losing weight is a blessing in disguise. Analyze the reasons. Clothing industry The way of Guan Dian Chao is related to the channel evolution of retail industry. First, the brand and then the agent, then the scale expansion. The number of domestic clothing brands is very similar. Because of the relative shortage of clothing resources in the whole country before, in order to expand the market rapidly, most clothing enterprises adopt the mode of increasing the number of stores to pursue profits. With the rapid growth of the number of stores, the clothing market is almost saturated. Overcapacity, inventory backlog and excessive expansion of the retail outlets in the past have made the clothing companies have to survive.

In the future, we should learn from the changes in the future, the updating of the channel mode, the inventory clearance, the excavation and analysis of the potential demand of the market, the R & D investment in technology or design, the enhancement of the self management ratio of the stores, the strengthening of the control of the sales of the stores, and the gradual transformation of the operation mode of the international brands, which is also a good thing.

Under the double-sided attack of the electricity supplier and the international fast fashion brand, the original price advantage of the mass leisure brand is disappearing. The leisure brand is suppressed by the international fast fashion brand because it can not catch up with the update speed of the new brand of the international brand. If it does not change, these brands will hardly be able to resist the fate of vanishing from the market in 5 to 10 years. In the future, consumption patterns have gradually surfaced. They do not attach importance to research and development. It is more difficult to maintain the sense of existence without paying attention to the retail without borders. They do not attach importance to the improvement of management capability and the redevelopment of core resources. Can you lose your breath if you close your shop, even if you break your arm?