Places To Pay Attention To The Location Of Clothing Shops

Shops investment is based on the personalized characteristics of shops, site selection, special investigation and research. This kind of early work is just like the "pulse" in the practice of TCM. By collecting the information pmitted by "pulse", we conduct a case analysis of the investment objects, change the intuition of the shops to make scientific decisions, and take the correct strategy to get the shops with strong production capacity.

There are many information about "pulse condition" in shops. Investors can collect, analyze, summarize and reasoning from the following aspects in order to form judgement.

1. The area where the shops are located.

The level of development is related to the income level of the population in the region, that is, the consumption power of the regional population is strong and weak.

Two, the local population situation, including population size, density and aging degree, population density is too low, it is not easy to form business prosperity, the degree of aging is too high, indicating purchasing power.

Lower.

Three, the price of commercial housing.

Commercial housing is a symbol of standard commodity, and its price reflects the occupant's consumption ability.

Four, the total volume of supply and demand of the shops in the commercial area where the shops are located, and the relationship between supply and demand will affect the price of the shops.

Five, the shop's own conditions.

Shops own conditions for commercial applicability is very poor, shop barriers are many, so the use price of shops is very low, has a negative impact on the price of shops, compression shops value rising space.

All these "pulse conditions" are the main factors that affect the value of the shops. This is a great concern for shop investors.

Shops need to carry out technical analysis of investment targets, neither to follow the feeling, nor to speculate too much on "short, flat and fast", because shops investment is a long period of real estate investment activities, must act in accordance with the law of investment, the general rule of investment is: the longer the investment week, the greater the risk, so the final decision of investors can stand the test of time.

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Clothing stores should be opened in places where people are crowded. This is a common sense that many people know.

However, some people just know this common sense.

What kind of flow is strong for clothing store sales?

Beginners should conduct a survey in places where people are more crowded.

It can take some time to calculate the number of people in the morning, afternoon and evening periods in the targeted areas, and to count the number of people entering the shops, and to find out the proportion of office workers, students and housewives, and at least at the Ping Yue and the weekends, to know the exact distribution of the crowd.

With a pre selected location, the second step is to inspect the surrounding environment first.

At this time, we need to observe from two angles, one is the businessman's point of view: what signs indicate that the location can create performance? Secondly, from the customer's perspective: will you go shopping in this place? There are some cool corners in the golden area. There are also hot spots in the secondary business circle. The most taboo place to find is to see others succeed, so they want to replicate a store next door, unless you have mastered your own differentiation.

Besides, pay attention to whether competitors in the diagonal or near distance will take away your business. Keep an eye on your opponent's position and find places to compete with others, so that you can compete with your peers or competitors.

Customers in clothing stores think that the quality of their adjacent stores is similar to their counterparts, so it is very important to have similar brands in a unified location, because some location strategies are "parasitic".

In the big department store, you can get angry with your clothes shop, and you will be attracted by the big brands.

In addition to where people go, you have to consider how long it takes people to get to your store.

The cheaper the product, the less customers want to spend time. For example, the convenience store defines the main business area and coffee shop for about 5 minutes in 3 minutes. Unless you plan to sell the high priced goods such as cars, generally speaking, the customers can only tolerate 7 minutes of pportation time farthest.