Burning Money Listed, Part Of The Electricity Supplier For The Mountain Nine, Failure.

In February 2014, it won the A investment of Sequoia Capital, the investment of 40 million dollars in CIC and broadband fund B, and sold 75% stake in 112 million 500 thousand yuan to sell.

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In February 2014, Sequoia Capital spent $80 million to buy part of Mcglaughlin's shares. In October 2010, Mcglaughlin, who was listed in the US, was bought by the business circle network for about $39 million.

In March 2014, Jingwei venture capital, which was invested by Jingwei venture capital company and today's capital of 43 million dollars, announced bankruptcy and liquidation in March 24th.

In May 2014, the Tencent announced that the real estate business was merged into Jingdong and O2O business and merged into WeChat business group. The virtual business was merged into the enterprise development group, and the movie ticket business was merged into the social networking business group. The customer service team merged into the technological engineering group, and the Tencent electric business came to an end.

In May 2014, it won million dollar investment in Softbank Sai Fu, specializing in luxury goods.

Beauty, skin care and other products, service high-end users enjoy the network declared bankruptcy.

In June 2014, the core team mainly came from Taobao, Shanda, fan and so on, positioning the brand sale, and getting the product of blue chip venture capital and Softbank China's ten million dollar investment.

Subsequently, Tian pin net closed.

In June 2014, a number of well-known VC and its negotiating financing matters had purchased the gaojie.com domain name with a big hand. The high street network with a paction price of 6 digits announced the closure of the website in June 20th, and finally "left the scene".

In August 2014, a total of four rounds of international venture capital investment were received, and the total amount of financing amounted to "$8 90 million". Bazaar was bought by the American clothing road group at a low price of $20 million, and the team was laid off to 200 people.

In addition, all customers are in trouble, and some other small and medium-sized clothing brands are directly closed, such as the sale of socks, the first sale of the wind and clothing, the NOP of men's shirts.

The rise of mobile Internet and O2O, the fierce competition in the electricity supplier industry, has entered a period of rapid development.

When talking about the dilemma of the electricity supplier, a financial writer once said that this is a protracted war. At the beginning, it is more inspiring, brave and lucky.

In our view, this is more like an irresponsible mother bubble Lyric. The problem of death is obviously more serious and concrete.

It is hard to copy, scale and low price, and profit from enterprises. It is kidnapped by capital, imitated simply, unable to keep up with its own operation capability. There are not many third party services, and its operation mode is simple and rough, its supervision is not good enough, and its counterfeit goods are constantly running. It is a lot of money burning marketing for the acquisition of traffic volume, lack of supply, the lack of traditional businessmen's experience in the Internet origin, the use of media thinking to run the electricity supplier, and so on. Every mistake is fatal. In a flash, O2O is becoming a new commercial normal. The pressure brought by the "shock" of traditional retail enterprises is not to be underestimated.

The final collapse of many garment suppliers is caused by their own extreme strategy.

Fan's "sumo mode" (rapid increase in weight and physical fitness, that is, scale and speed, and competitors to squeeze out the competition circle) is the mainstream mode of China's electricity supplier. If we still remember the fight between dripping and fast taxi,

Or back to all customers, in the year of nearly 300 million yuan of promotional expenses to the entire Internet "washed", the sales of customers increased by 300% while the net loss of more than 600% growth, when the loss in the fiscal year as high as 486 million yuan, 190 thousand SKU category expansion, making the scale bigger and bigger, while bringing nearly 1 billion of the inventory, which obviously has the capital to carry, but also see the impact of domestic Internet companies IPO tide on customers.

It must be pointed out that most of the clothing business providers were born in the cross between traditional clothing industry and modern electronic commerce. Their growth roadmap and the capital gene come down in one continuous line, clearly visible. First, we should use the business mode to attract capital market, establish brand cognition with capital influence and advertising force, pform brand cognition into brand consumption, build customer resources with brand consumption, expand the scale through speed, attract more capital through expansion, and achieve more profits through IPO.

What we are staying at is that this may be successful, which may also be a way of no return.