Window Shopping Is Becoming An Important Part Of The Brand.

Experience: Yin Taicheng, West Lake

After the renovation of West Lake Yintai, it seems that the renovation of the outdoor window has not taken much thought.

After arriving at the mall last week, a circle around the mall found that the window of the eye was only on the side of the Yanan road.

Although the windows on this inch of gold road are firmly occupied by the brands, the exhibition emphasizes the product itself.

West Lake's Yintai city has two main windows on the side of Yanan road. From north to south, there are snowflake show, love, jewelry, Zhou Shengsheng, Chao Hongji, Lancome, snidel and so on. Clothing brands prefer to hang out with simple posters.

And look at the skin care brands with a little heart.

In the outdoor window of Yintai city in West Lake, Ke Yan set up his own classic bone gentleman, which is used to explain the props of various diseases to the body parts to customers. Mr. bone, a white coat, also highlights the history of the brand cosmetics. The main window of the shop window is purple, which contains the brand's main products, and identifies the functions and prices.

On the right side of the window, there is a sign for "first try and buy" to attract customers.

Comment: after upgrading into Shopping Mall, although the indoor display pattern of West Lake Yintai city has broken through the past, the reform of outdoor windows has not changed much. In such a busy and easily attracted Yanan road side, it is easy for West Lake, Yintai and lakeside Yintai to be indistinct.

Shopping in the world's top brands gathered in shopping malls, the most missing is the window scenery. After the next year's Hangzhou Tower, the windows of A, B, C and D have changed, especially the outdoor windows of the B block. Because of the brand windows such as LV, Cartire, Hermes and Gucci, many consumers have stopped watching.

LV is simple and atmospheric, with dozens of meters in the window, the red background is magnificent; Hermes colorful, bears, zebras and snowball elements, so that the windows are dreamy and romantic; DOLCE&GABBANA is dominated by red flowers and black bases, mysterious and romantic.

The designer's window design is new, but the reporter also found a unique style of window design in the D block of Hangzhou Tower. The seven chapter of the buyer's collection shop moved the dead wood, leaves and animal elements into the room. The display was full of artistic atmosphere. The fox, the cat and the bear doll made the cabinet full of forest. In the window display department, there were three white puppets to form a parent family. The family positioning of the entire window and counter was quiet and warm.

Comments: Hangzhou Tower because of the gathering of cards, display window design also has advantages, it is undeniable that the exquisite luxury display allows consumers to stop.

When reporters passed the window of Hermes counters, children stopped to ask their mother how much the bag looked like.

The reporter came to Wanda Plaza, north of Hangzhou.

After a round of outdoor window displays, only a few windows (most of which are not open or are being renovated) are found, including SRDH, hopeshow, ONLY, London gold, valley, DESIGNICE, gold cabinet kitchen living hall and UNIQLO.

The London gold windows are brighter, and the layout of the houses is all the same. The back wall background patterns coincide with the brand background. At the same time, the combination of the two interlocking flowers and the regular jewelry cabinet adds a few romantic threads to the window. There is no jewelry on the right side of the window.

Besides, the window of UNIQLO is very simple. The 8 models are lined with Down garments in the tens of meters of windows, with only red posters behind them.

The showcase of the gold cabinet is simply a fighter in the window: without any modification, more than 20 different color pans make up a rectangular arrangement, which looks bright and blind in minutes.

Comments: Wanda Plaza window design, compared to other shopping malls is not amazing, appears to be mediocre.

But in the process of reporter's visit, in the slightly corner of Wanda Plaza, a window was found, and the models inside it were stagger, and the clothes were not ironed. There was no longer any beauty, such display. There was a sense of sight in the small town of the 35 line urban and rural joints.