A Window That Is Rich And Capricious Can Be Played.

"In the early years, there was a case of Hangzhou's domestic shopping centers throwing money into windows, but in recent years, with the downturn of the economic environment, the shop window was basically rented out by the mall to the brand side." According to people in the shopping mall, the design of the window display is an object of advertisement, which is also related to the commodity attributes and promotion needs.

Big brands like LV, Dior and Hermes are all global vision creative teams, and local designers are unified. According to the insiders of Mei Chen company, most of the styles and themes of the international brands are implemented uniformly. "The brand will be basically the same on the display of the theme of a season, because the idea is always in one continuous line, and of course, there will be some changes in the pattern according to the specifications of the specific window."

To be sure, the outdoor windows of LV and Hermes are worth a lot of money in the Wulin business circle. "This is the highest commercial rentals in Hangzhou. The large scale outdoor window brands in these areas must have very strong tenant capacity." People from Hangzhou Shopping Center said.

Looking at several popular shopping malls, it is really nothing new. They will spend their minds on window displays. There are almost none in department stores, and some of them are good looking ones. I remember a long time ago when my little friend W told me that many people like to visit the I mall, but she did not like it because it was there. brand Crowded, aisle crowded, full of desire for money and haste.

Later, the shooter played a big game and went to Europe to see old Buddha's department store and Paris spring. "Can you imagine that the window is a department store who smashed the real silver and made the front of the mall into a fairy kingdom? It was really cool."

W went to Europe last Christmas. According to her, art in Europe is full of art. "They made the Christmas window a dream for the little girl. The huge beauty Chen put the dreams together in a complete story. There are music, ornaments, beautiful lights in the window, and even the characters can run and run." From W's screen, these artworks are like. Display window Let the guests crazy.

As early as the late nineteenth Century to the end of twentieth Century, a famous New York Department store Bonwit Teller was once considered a good place to buy fashion by the new Yorker. This department store operator is very keen on the design of department stores. In 1930s, they commissioned Spanish surrealist painter Savaldo Daly, famous American dada and surrealist artist Man Ray to design their windows, and continued until 1950s, though they did not become an evergreen tree in the retail industry, but they were delighted by art circles.

In the early twenty-first Century, Lssey Miyake's "Three House fold" used a new glass technology to surprise people and attract customers to come to consumption. As Scott Fellows, former creative director of Barry, said, "why do you think I put red and blue shoes in men's windows to attract customers to buy black and brown shoes?"

Although some big names disdain the window display, and think that this is not the consumer's ultimate or all concern, but it is undeniable that the window is the place where emotion starts, and most luxury brands really create emotions with art, so that people who see the window can walk into it and become part of the story.